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  • Categories
    • Guides
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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

What is Shrinkflation? – Causes, Effects, & Examples

by Aashish Pahwa
shrinkflation

With the increasing prices for ingredients and manufacturing, grocery brands … Read more

Categories Marketing Essentials

Influencer Business Model | How Do Influencers Make Money?

by Aashish Pahwa
influencer business model - how do influencers make money

Today, influencers are the spine of the creator economy. They … Read more

Categories Business Models

What Is An Influencer? How Do They Work?

by Aashish Pahwa
what is an influencer

Social media marketing has changed the game when it comes … Read more

Categories Marketing Essentials

What Is Creator Economy? How Does It Work?

by Aashish Pahwa
creator economy

Not so long ago, the information and entertainment industry was … Read more

Categories Guides

What is FMCG? – Characteristics, Types, Examples

by Aashish Pahwa
FMCG fast-moving consumer goods

The abbreviation ‘FMCG’ is widely used in many parts of … Read more

Categories Marketing Essentials

What Is Advertorial? – Characteristics, Types, & Examples

by Aashish Pahwa
advertorial

Ads don’t always look like ads. They can be disguised … Read more

Categories Marketing Essentials

What Is Business Opportunity? – Importance, Types, & Identification

by Aashish Pahwa
Business Opportunity

An opportunity is a chance to take advantage of a … Read more

Categories Marketing Essentials

15 Psychological Tricks Big Brands Use To Sell More

by Aashish Pahwa
psychological tricks to sell more

We’ve all been there – went to the supermarket to … Read more

Categories Guides

What Is Legal Tech? – Use Cases, Examples, & Future

by Aashish Pahwa
Legal Tech

It’s a fact that law firms are one of the … Read more

Categories Startup Essentials

What Is Q-Commerce? – Quick Commerce Business Model Explained

by Aashish Pahwa
Q-commerce

Getting products delivered within an hour of ordering was a … Read more

Categories Marketing Essentials
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