Shrishti Mathur
How To Guides
Whether you are an employee, an entrepreneur or a blogger, a working professional, or one aspiring t…
Business Models
What Is Hyperlocal Business Model & How Does It Work?
You probably ordered something hyperlocal in the last week without even thinking about it. A grocery…
Business Models
CRED Business Model | How Does Cred Make Money?
Most fintech startups aim for the broadest possible audience. CRED started by telling 97% of users t…
Business Models
Zomato Business Model | How Does Zomato Make Money?
Most food delivery apps compete on speed and restaurant variety. But one company quietly shifted the…
Brand Failure
4 Biggest Reasons Why Yahoo! Failed
If you want to know anything about Yahoo!, you’d probably google it.
But did you know that ther…
Management Essentials
What Is A Virtual Office & How Does It Work?
The way we go to the office today isn’t how it used to be before. Over the years, companies starte…
Business Models
Chess.com Business Model | How Does Chess.com Make Money?
You've probably played a game or two on Chess.com, experiencing the Chess.com business model firstha…
Business Models
Among Us Business Model | How Does Among Us Make Money?
‘You are an imposter!’
A phrase that spread like wildfire just because a game was able to bri…
Marketing Essentials
What Is Grassroots Marketing? – Examples, Pros, & Cons
In 2013, the Canadian budget airline WestJet surveyed passengers using interactive life-like screens…
Marketing Essentials
What Is Undercover Marketing? – Strategies & Examples
The last thing any person consuming an ice cream bar would anticipate is probably that the wooden st…
Marketing Essentials
What is Guerrilla Marketing? – Strategies & Examples
Who would expect to stumble across a large life-sized popsicle on their way to work?
One coul…