How To Guides
How To Write Professional Business Emails: A Beginner’s Guide
Whether you are an employee, an entrepreneur or a blogger, a working professional, or one aspiring t…
Shrishti Mathur
An economics aficionado and a researcher at heart, Shrishti has also worked as a consultant to assist startups and NGOs in varied verticals. When not working, she is a passionate dancer and painter.
Business Models
What Is Hyperlocal Business Model & How Does It Work?
There was a time when you had to face the hassle of going to the grocery store every time you needed…
Business Models
CRED Business Model | How Does Cred Make Money?
Most credit card users face the hassle of handling multiple cards, making timely payments and cleari…
Business Models
Zomato Business Model | How Does Zomato Make Money?
We’ve all probably watched people standing in queues and looking at different restaurant menus to …
Brand Failure
4 Biggest Reasons Why Yahoo! Failed
If you want to know anything about Yahoo!, you’d probably google it. But did you know that there w…
Management Essentials
What Is A Virtual Office & How Does It Work?
The way we go to the office today isn’t how it used to be before. Over the years, companies starte…
Business Models
Chess.com Business Model | How Does Chess.com Make Money?
If you know how a knight moves and you can distinguish between a bishop and a rook, there are high c…
Business Models
Among Us Business Model | How Does Among Us Make Money?
‘You are an imposter!’ A phrase that spread like wildfire just because a game was able to bring …
Marketing Essentials
What Is Grassroots Marketing? – Examples, Pros, & Cons
In 2013, the Canadian budget airline WestJet surveyed passengers using interactive life-like screens…
Marketing Essentials
What Is Undercover Marketing? – Strategies & Examples
The last thing any person consuming an ice cream bar would anticipate is probably that the wooden st…
Marketing Essentials
What is Guerrilla Marketing? – Strategies & Examples
Who would expect to stumble across a large life-sized popsicle on their way to work? One couldn’t …
