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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
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Branding Essentials

BRAND ESSENCE

Brand Essence: Meaning, Importance, & Examples

by Aashish Pahwa

Brands offer their products along with a set of feelings. Customers experience these feelings when they … Read more

Categories Branding Essentials
BRAND EXTENSION

Brand Extension: Definition, Types, & Examples

by Aashish Pahwa

A brand makes it possible to identify a product. It gives it a name and makes … Read more

Categories Branding Essentials
BRAND AMBASSADOR

What Is Brand Ambassador? – Types, Importance & Examples

by Anannya Saraswat

‘Awareness is fine, but advocacy can take a business to the next level.’ In the highly … Read more

Categories Branding Essentials
brand value

What Is Brand Value & How Is It Different From Brand Equity?

by Aashish Pahwa

The rising competition has made it tough for many companies to stay in the market and … Read more

Categories Branding Essentials
BRAND STRATEGY

What Is Brand Strategy & How To Develop One? [Ultimate Guide]

by Aashish Pahwa

A brand is what the customer talks about when he uses the product. It’s what gives … Read more

Categories Branding Essentials
brand architecture

What Is Brand Architecture? – Components, Types, & Examples

by Aashish Pahwa

Expansions, acquisitions, mergers and other such strategies, although good for the company in the long run, … Read more

Categories Branding Essentials
BRAND MANAGEMENT

Brand Management – Definition, Functions, & Process

by Aashish Pahwa

A usual day in the office life of a brand manager would be to plan and … Read more

Categories Branding Essentials
BRAND PROMOTION

Brand Promotion – Meaning, Importance & Examples

by Prinona Das

A brand is what sells when the customer has to decide among different products having the … Read more

Categories Branding Essentials
brand purpose

What Is Brand Purpose And Why Is It Important?

by Kavita Paliwal

With changing times, it is important to have a brand purpose. It is because today’s customers … Read more

Categories Branding Essentials
IMPORTANCE OF BRANDING

The Importance Of Branding In Today’s World

by Aashish Pahwa

Today, the market is full of countless companies selling a similar generic product. This has led … Read more

Categories Branding Essentials
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