Branding Essentials

Brands offer their products along with a set of feelings. Customers experience these feelings when they … Read more

A brand makes it possible to identify a product. It gives it a name and makes … Read more

‘Awareness is fine, but advocacy can take a business to the next level.’ In the highly … Read more

The rising competition has made it tough for many companies to stay in the market and … Read more

A brand is what the customer talks about when he uses the product. It’s what gives … Read more

Expansions, acquisitions, mergers and other such strategies, although good for the company in the long run, … Read more

A usual day in the office life of a brand manager would be to plan and … Read more

A brand is what sells when the customer has to decide among different products having the … Read more

With changing times, it is important to have a brand purpose. It is because today’s customers … Read more

Today, the market is full of countless companies selling a similar generic product. This has led … Read more