Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
450 articles, newest first
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What Is Market Penetration? – Importance, Formula, & Examples
Any business starts with a goal to maximise its sales and establish itself as a market leader in the industry. They build the best…
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What Is Workforce Diversity? – Types, Importance, & Challenges
A business is only as strong as its workforce. A diverse and inclusive workplace is one that can draw on the unique talents, backgrounds,…
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What Is Startup Ecosystem? How Does It Work?
Startups are the new buzzwords in the business world. These are the businesses disrupting how people eat, commute, learn and conduct their lives. The…
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5 Proven Business Proposal Examples
Let’s face it, many entrepreneurs and freelancers out there have a hard time understanding the intricacies of writing and designing a business proposal. However,…
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What Is Pet Tech? – Use Cases, Examples, & Future
Pets have always been a big part of human life. From dogs to cats to other pets like birds, and fishes, pets are a…
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What is Shrinkflation? – Causes, Effects, & Examples
With the increasing prices for ingredients and manufacturing, grocery brands get two choices to maintain their level of profits – The latter is what…
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How To Write A Business Proposal? – A Guide
“We’ll get back to you soon.” “Your rates are out of our budget.” “We are looking for someone with more experience.” If you are…
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What Is A Business Proposal?
One of the biggest problems faced by a firm, an entrepreneur or a freelancer is getting clients to buy their products or services. The…
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What Is An Influencer? How Do They Work?
Social media marketing has changed the game when it comes to marketing products and services. It used to be that if you were a…
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What is FMCG? – Characteristics, Types, Examples
The abbreviation ‘FMCG’ is widely used in many parts of the world. It essentially stands for “Fast-moving consumer goods” and covers a wide range…
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What Is Advertorial? – Characteristics, Types, & Examples
Ads don’t always look like ads. They can be disguised in a way that they look like regular content. The advertiser or marketer might…
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What Is Business Opportunity? – Importance, Types, & Identification
An opportunity is a chance to take advantage of a situation. It can relate to several situations in career, sports, business, etc. It is…
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What Is Legal Tech? – Use Cases, Examples, & Future
It’s a fact that law firms are one of the world’s largest and most valuable organisations. According to Statista, it is estimated that the…
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What Is Q-Commerce? – Quick Commerce Business Model Explained
Getting products delivered within an hour of ordering was a far fetched dream a few years ago. But this concept is now becoming part…
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What Is A Virtual Team? – Elements, Types & Examples
The word virtual means ‘not physically existing,’ and team means ‘a group of people with common goals.’ Therefore a virtual team is the one…
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What Is Business Acumen & Why Is It Important?
To be successful in the business world, one needs more than just a great idea or product. A person also needs business acumen –…
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What Is Web 3.0: The Ultimate Guide
Tim Berners-Lee launched the world wide web back in 1989, and ever since then, the web has been growing at an exponential rate. Web,…
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What Is Strategic Management? – Importance, Process, Benefits
Every business management influences people and processes in a particular manner to get things done effectively. They introduce strategies to unravel complexities and streamline…
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Soft Launch: Meaning, Objectives, Strategy, & Examples
In the face of cutthroat competition, businesses continuously strive to perfect their offerings. This is done to provide maximum utility to the customers. A…
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What is Customer Centricity? – Importance, Benefits, & Examples
Today, a customer is no longer just a number or a name on a receipt. Instead, they are empowered, connected, and engaged consumer who…
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What Is Space Tech? – Use Cases, Examples, & Future
We’re living in a space-age, and the stars are getting closer and closer. We’ve all been to the moon, and we’re about to visit…
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What Is Standard Operating Procedure? – How To Write An SOP?
SOP is a written term that has been used for decades in the field of science to describe any procedure commonly followed by a…
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What Is Human Resource Management (HRM)?
Human resources management (HRM) is a field that many people have heard about, but many people don’t really understand what it entails. It is the…
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What Is Bitcoin? How Does It Work?
From 10 cents in 2010 to $66,000 in October 2021, Bitcoin has come a long way. It has seen such an exponential growth over…
About Essentials
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
This category covers essential business and marketing concepts, from fundamental definitions to strategic frameworks. It explains key terms, models, and technologies across entrepreneurship, finance, operations, and digital marketing.
Articles range from basic definitions (e.g., 'What is a Passphrase?') to strategic models (e.g., Bowman's Strategy Clock) and include how-to guides and examples.
Feedough AI insight
“Foundational guides and definitions for business, marketing, finance, and tech concepts.”
Topics covered
- Marketing Fundamentals
- Business Strategy & Management
- Finance & Investment
- Technology & Innovation
- Operational Processes
Trending
- Digital Transformation & Tech Applications
- Financial Technology (Fintech)
- Marketing Automation & Funnels
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Entrepreneurs, business students, marketers, and professionals looking for clear explanations of core business and marketing concepts.
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