Product Differentiation – Definition, Types, Importance & Examples
The markets are noisier and more crowded than ever, and customers are overwhelmed with too many choices. That is why standing out from the competition has...
The Startup Life Cycle
Every startup goes through a roller coaster of hits and misses. While riding this incredible roller coaster, most entrepreneurs get confused where their ride is heading....
What is Word-Of-Mouth Marketing? [Ultimate Guide]
Before you start planning out your next major ad campaign, here’s something for you to think about. 75% of today’s buyers don’t believe advertisements. But don’t panic....
What Exactly Is Viral Marketing?
Who wouldn’t want his song to be the next Gangnam Style? Who wouldn’t want his brand’s advertisement to be as viral as old spice’s? Who wouldn’t...
Interactive Marketing 101: A Guide For Beginners
The threshold of a successful business lies in the customer’s satisfaction with its products. For a business to function consistently, the wants and needs of the...
What Is A Business Incubator?
With startups booming in every fiscal year, business incubator is just another term budding entrepreneurs are getting more familiar with. Over a 1000 tech startups were...
The Math, Science, & Technology Behind Dynamic Pricing
Imagine this scenario: you want to buy a product from an e-commerce website, but after researching for the best product that fits your needs, you just...
What Is Price Anchoring & How It Works?
Apple aficionados will remember with a mixture of fondness and awe the day Steve Jobs introduced the iPad. After touting the revolutionary features at length, he...
The 10 Types Of Pricing strategies
If choosing the right pricing strategy for your business seems like a completely daunting task, we’re here to assure you that you’re not alone. But this...
Cross-Selling – Definition, Importance, Examples, & Strategies
For the last 63 years, Mcdonald’s staff’s “Would you like fries with that?” has been adding millions to the company’s revenue every year. Even though it’s a...
