AIDA Model – Explanation, Examples, & Variants
Ever see an ad so good that it made you look for the product on the internet? While comparing phones, what made you choose Google Pixel...
What is a Marketing Plan & How To Write One?
A product without a marketing plan is like a traveller without a map. When you’re preparing for a trip, you consider lots of things like the...
Trigger Marketing: Everything You Need To Know!
With increasing competition among companies to grow their business, the technology that backs the more personalized advertisements and campaigns has evolved as well. Businesses now seek...
What Is Green Marketing? [The Complete Guide]
In today’s world, more and more customers are becoming not only environmentally conscious but also environmentally responsible. According to a study by Unilever, a third of...
What Is Marketing Strategy? – Examples, Components, & Planning
The term marketing strategy is used at such a frequency that even the people who know very little about it use it in their daily routine....
What is Workplace Communication? (& Why Does It Matter)
We’ve all been there, leaving a meeting having no idea what to do next. And you might have thought you were the only one. Surprisingly enough,...
Startup Pivoting 101: A Guide for Beginners
Your venture started well and everywhere was sunshine, but suddenly you hit a rough patch, and it has been downhill ever since. If you are experiencing...
What Is Brand Loyalty? – Types, Importance, & Examples
Ever wondered what makes your target audience purchase your offering time and time again? Or, perhaps what makes them prefer your competitors’ offerings even though yours...
Angel Investors vs. Venture Capitalists
You are ready with your product, but you are also a cash-strapped startup. So you turn to either crowdfunding or look for someone who could invest...
What Is A Value Proposition? – Examples & Templates
Value proposition is the #1 reason your target audience tries or buys your offering. It is the chief trigger for the prospects to think of your...
