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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
    • Startup Resources
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Essentials

What Is Content Writing? – Types, Importance, & Examples

by Satyaroop Kar
content writing

Today, content is found in almost every aspect of modern … Read more

Categories Marketing Essentials

What Is CPC? Cost Per Click Explained

by Aashish Pahwa
cost per click cpc

Digital marketing is a broad term that refers to the … Read more

Categories Marketing Essentials

What Is CPM? Cost Per Thousand Impressions Explained

by Aashish Pahwa
What is cpm

Advertising on the internet can be confusing. There are so … Read more

Categories Marketing Essentials

What Is A Marketing Channel? -Types, Functions, Examples

by Aashish Pahwa
marketing channel

A business is most profitable when it develops its marketing … Read more

Categories Marketing Essentials

What Is Media Planning? – Components, Objectives, & Process

by Aashish Pahwa
Media Planning

Today, marketers are spoilt with choices when it comes to … Read more

Categories Marketing Essentials

What Is A Press Release? – Importance, Types, & Examples

by Aashish Pahwa
press release

Media coverage is one of the most effective tools in … Read more

Categories Marketing Essentials

What Is Digital Economy? – Importance, Types, Examples

by Aashish Pahwa
Digital economy

The world has become digital and so has the economy. … Read more

Categories Marketing Essentials

What Is Television Advertising? – Importance, Types, Examples

by Aashish Pahwa
television advertising

Televisions have been a staple in an average home for … Read more

Categories Marketing Essentials

What Is Print Advertising? – Importance, Elements, Types, Examples

by Aashish Pahwa
print advertising

Newspapers, magazines, flyers, and other printed materials have been in … Read more

Categories Marketing Essentials

What Is Performance Marketing? – Types, Examples, & How-To Guide

by Aashish Pahwa
Performance Marketing

The world of marketing is constantly evolving. While some forms … Read more

Categories Marketing Essentials
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