Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
450 articles, newest first
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What Is Visual Merchandising? – Importance, Elements, & Examples
Visual merchandising is what one sees when walking into a retail space. It is the presentation and organisation of products in both the store and…
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What Is Price Mix? – Strategies, Objectives, & Examples
A brilliant product in the correct location with excellent advertising cannot make a sale conceivable unless it is properly priced. Thus, price is one…
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What Is Subliminal Advertising? How Does It Work?
One of the most controversial and debated forms of marketing is subliminal advertising. The idea that a company can influence your buying habits, without…
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What Is Cryptocurrency? How Does It Work?
You must have heard people talking about some confusing words like blockchain, decentralisation, cryptocurrency, cryptography and many more. Well, these words are not so…
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What Is PESTLE Analysis? – Factors, Importance & Examples
When it comes to business success, not everything is in the hands of the business. Many external factors affect business growth or decline. These…
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What Is Place Mix? – Components & Examples
It’s one thing to have a fantastic product at a reasonable price. But, it means moot if the customers are unable to locate your…
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What Is Organisational Behaviour? – Importance, Objectives & Examples
Modern businesses are diverse and bring together people from various social and economic backgrounds. They are also characterised by varied workforces. Some of these…
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12 Popular Project Management Techniques & Methodologies
Managing a project is complex and requires extensive organisational and managerial skills. Communication, collaboration, planning, and execution, all fall on project managers. If you’re…
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What is Foot Traffic? How To Measure It?
One may likely have heard that location is everything. When it comes to choosing a company site, though, there are numerous factors to consider.…
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What Is Evangelism Marketing? – Importance, Types, & Examples
Literally meaning ‘to convert’, evangelism in marketing means the conversion of people to campaigners. In the face of cut-throat competition, it is playing a…
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What Is DeFi? – Decentralised Finance Explained
Imagine living in a world with no banks! You don’t need to reveal your identity every time you make payment. You don’t need to…
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What Is Adtech? – Use Cases, Examples, & Future
Advertising is an important part of any marketing campaign. But up until now, the advertising industry has been technologically slow-paced. Marketers use out-of-date tools…
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What Is Insurtech? – Use Cases, Examples, & Future
Insurance has traditionally been an industry built on trust. And it’s this very element that makes insurance such a complex product to sell. The…
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What Is A Non-Fungible Token (NFT)? – A Beginner’s Guide
“NFT of side-eyeing toddler meme fetches over $74,000 in cryptocurrency.” (The Washington Post) “Somebody just paid $1.3 million for a picture of a rock”…
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What Is Foodtech? – Use Cases, Examples, & Future
Food and beverage products are a big part of any culture. Whether it’s a national dish or a local delicacy, people around the world…
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What Is Field Marketing? – Characteristics & Types
People can shop with the press of a button in the Internet age. Nonetheless, no matter how much technology is incorporated into our lives,…
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What Is Corporate Social Responsibility (CSR)?
Corporations can have more detrimental effects on the environment than one can imagine. They cause pollution, dump toxic waste, deplete natural resources, and contribute to…
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What Is Traditional Marketing? – Channels & Examples
How one conducts business vastly differs from how one used to do it. The internet brought new technological advancements and completely changed the marketing…
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What Is An Invoice? – Components, Types, & Templates
As a small business owner, once you’ve finally mapped your business strategy, designed an effective logo, and landed your first customer, you’re faced with…
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What Is Promotion Mix? – Elements & Examples
In business, just developing a product isn’t enough to achieve the marketing goals. This is why the marketing mix includes an important element of…
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The 5 Phases Of Project Management
Projects are complex and require various people, departments, and sometimes even organisations to work together. It is common for them to become disorganised and…
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Who Is A Project Manager? – Definition, Roles and Responsibilities
Every new development results from an extensive project; be it government, corporate, or social, every project is complex and involves various bodies functioning together.…
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What Is Project Management?
Whether large or small, businesses work on plenty of projects simultaneously and in quick succession. These projects demand time, money, expertise, and space. They…
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What Is A Virtual Assistant & How Do They Help Businesses?
A few decades back, having employees work from home sounded like a futuristic concept. Today, companies have employees they never meet, get work outsourced…
About Essentials
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
This category covers essential business and marketing concepts, from fundamental definitions to strategic frameworks. It explains key terms, models, and technologies across entrepreneurship, finance, operations, and digital marketing.
Articles range from basic definitions (e.g., 'What is a Passphrase?') to strategic models (e.g., Bowman's Strategy Clock) and include how-to guides and examples.
Feedough AI insight
“Foundational guides and definitions for business, marketing, finance, and tech concepts.”
Topics covered
- Marketing Fundamentals
- Business Strategy & Management
- Finance & Investment
- Technology & Innovation
- Operational Processes
Trending
- Digital Transformation & Tech Applications
- Financial Technology (Fintech)
- Marketing Automation & Funnels
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Entrepreneurs, business students, marketers, and professionals looking for clear explanations of core business and marketing concepts.
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