Price Lining: Definition, Strategy, & Examples
Most business’ product lineups usually consist of similar or related products. Take Coca-Cola for example – its product lineup includes a variety of beverages...
February 14, 2020
Price Skimming: Definition, Strategy, & Examples
Pricing strategies make or break businesses. A product’s pricing reflects what the company aims to achieve, albeit in an indirect way. Pricing affects the...
February 12, 2020
Business to Consumer (B2C) | Definition, Types, & Examples
Knowing the target market is essential for any business to sell and succeed. While some businesses choose to transact with other businesses, the majority...
February 9, 2020
What is Business Development?
Sales isn’t the only factor which results in the growth of the business in the long run. In fact, sales is often considered to...
February 8, 2020
B2B vs. B2C | Difference Between B2B & B2C
While there are many business models, Business to Business (B2B) and Business to Consumer (B2C) models are two, which when put together, help complete...
February 7, 2020
Business to Business (B2B) | Definition, Types, & Examples
While there are many types of businesses, the majority of the businesses out there depend on B2B suppliers and companies in order to function....
February 7, 2020
Dynamic Pricing – Definition, Advantages, Disadvantages & Examples
Choosing the proper pricing strategy is one of the most important undertakings for any business because any error in the setting of the price...
January 30, 2020
Edtech: What Is It & How It Disrupts Businesses
The education system was built at a time when the computational power of the world combined to form today’s calculator. It doesn’t make sense...
January 23, 2020
Agritech: What Is It & How It Disrupts Businesses
When we hear technology, we think of robots, artificial intelligence and also the future problems related to them (war, maybe?). But little do we...
January 19, 2020
Brand Essence: Meaning, Importance, & Examples
Brands offer their products along with a set of feelings. Customers experience these feelings when they interact with the brand and form perceptions about...
January 10, 2020
