The Importance Of Leadership In Business
If you Google the meaning of leadership in business you can get about 658,000,000 results, with each definition as unique as an individual leader. It’s a...
The Importance Of Management In Business
Almost 90% of startup businesses fail miserably within the first five years of starting up, of which almost 90% fail due to poor management. Management has always...
What Is a Sales Funnel and How to Build One?
Profit or perish…There are only two ways to make money: increase sales and decrease costs. This quote by Fred DeLuca, co-founder of the Subway franchise, pinpoints...
Moment Marketing: Explaining The Right Time Marketing
There’s a secret behind why some campaigns gain more traction than others. They communicate when the consumer is most willing to listen and interact. And trust...
Wholesale & Wholesaler – Definition, Types, & Examples
A manufacturer usually doesn’t sell his goods directly to the customers. He makes use of the different channels of distribution; the most-used channel being manufacturer –...
Talent Management – Definition, Importance, & Components
During the recruitment of its employees, a company must make sure that it recruits the best lot, which in the near future would turn out to...
Sales Promotion – Definition, Strategies, & Examples
Even though customer satisfaction has become the top priority for businesses, there are times when they need to stimulate demand and increase sales of their products...
What Is Brand Purpose And Why Is It Important?
With changing times, it is important to have a brand purpose. It is because today’s customers are smart enough to invest in a brand that has...
What Is A Niche Market? – Meaning & Examples
In a usual business scenario ruled by well-funded corporations and marketers, mass appeal products are offered to an un-segmented market through mass retailers and independent stores....
What Is Retail? Retailing Types, Functions, & Characteristics
Retailing goes as back as time goes and the best part of it is that the concept of retailing hasn’t changed for centuries. But before we...
