Growth Hacking: An Actionable Guide
If you’re an entrepreneur, there must be a lot of days when you thought of how you can make your startup to grow and spread like...
Business Strategy: Definition, Levels, Components & Examples
Different businesses have different goals and take different routes to fulfil those goals. These routes constitute the business strategies of these businesses. While it is easy...
Workplace Culture – Meaning, Importance, & Types
When employers interview prospective employees for a job, they often consider if they would be a good ‘cultural fit’ for their organization. The ‘culture’ they refer...
What Is Business? – Definition, Concept & Types
Business is either your occupation, profession, or trade, or is a commercial activity which involves providing goods or services in exchange for profits. Profits in business...
Hard Skills – Definition, Importance & Examples
In any job application or interview, employers look for applicants with two very important sets of skills—namely soft skills and hard skills. A successful candidate would...
The Decoy Effect Explained
What if Feedough changed its business model into a subscription-based business model where you’re offered 3 different plans to choose from – $5 per month –...
Product and Brand Positioning Map
A company’s position is the set of perceptions, impressions, ideas and feelings that consumers have for its product compared to competing products. Marketers often plan brand positions...
Competitive Strategies – Addressing Competition & Driving Growth
A typical market is occupied by multiple firms competing for the position of the market leader. Marketers always want to occupy a well-known place in the...
What is a BCG Matrix? – Examples & How-To Guide
While preparing for exams or a competition, we often start by segregating subjects that we find easy from the difficult ones. We accordingly devote time to...
Integrated Marketing Communication – Meaning, Tools, & Examples
In this competitive world with innumerable marketing and advertising mediums and powerful marketing campaigns, you’ve got to communicate a consistent marketing message using a 360-degree approach...
