Brand Essence: Meaning, Importance, & Examples
Brands offer their products along with a set of feelings. Customers experience these feelings when they interact with the brand and form perceptions about...
January 10, 2020
Brand Extension: Definition, Types, & Examples
A brand makes it possible to identify a product. It gives it a name and makes it differentiable by assigning identifiable properties. But once...
December 30, 2019
Customer vs. Consumer – Relationship & Difference
The words “customer” and “consumers” are often interchangeably used and are easily confused with one another. It is high time that common folk and...
December 25, 2019
Brand Ambassador: Definition, Types, Importance & Examples
‘Awareness is fine, but advocacy can take a business to the next level.’ In the highly competitive market, brands struggle to distinguish themselves to...
December 21, 2019
Business Competition: Definition, Types, Importance & Examples
Competition is a fact of doing business. Businesses see competition in the form of price, quality, design, sales, location, and almost every business process....
December 21, 2019
What Is Brand Value & How Is It Different From Brand Equity?
The rising competition has made it tough for many companies to stay in the market and find a unique position. Thankfully the concept of...
December 10, 2019
What Is Market Research? – Types, Methods, & How To Do It
Just having a strong gut feeling isn’t a very good reason to launch a product in the market without validating its demand, develop a...
November 30, 2019
What Is Brand Strategy & How To Develop One? [Ultimate Guide]
A brand is what the customer talks about when he uses the product. It’s what gives the identity to the product, makes it recognizable,...
November 7, 2019
What Is Brand Architecture? – Components, Types, & Examples
Expansions, acquisitions, mergers and other such strategies, although good for the company in the long run, create a lot of clutter and confusion in...
October 29, 2019
Brand Management – Definition, Functions, & Process
A usual day in the office life of a brand manager would be to plan and execute strategies to resonate the brand with the...
October 16, 2019
