Essentials

What Is Interruption Marketing?

The idea that interruption of experience by advertisements is just … Read more

Let’s be practical about love – it’s blind. And entrepreneurs … Read more

Mark is a young adult who likes to ride bikes. … Read more

Ever wondered why websites give away time-bound offers specifically to … Read more

April 2, 2020March 29, 2020 Branding Essentialsby Shreya Gupta

A brand is the company’s most valuable asset. It is … Read more

“As a professional marketer, I was recently called by a … Read more

Oreo – the second most liked brand by kids, used … Read more

March 17, 2020March 17, 2020 Essentialsby Haritha Raghavan

With the recent advancement in technology, we barely see any … Read more

Every company plans to expand its offerings or tap into … Read more

Rebranding is a marketing strategy that involves changing the logo, … Read more