Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
450 articles, newest first
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What Is Real-Time Marketing? – Characteristics & Examples
Not so long ago, marketers could take almost a month to create a campaign, test it, and then launch it. But in today’s hyper-connected…
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What Is Medtech? – Use Cases, Examples, & Future
The medical industry is one of the most challenging industries, given that it deals with sensitive health data, requires strict regulatory compliance, and deals…
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What Is Pay As You Earn (PAYE)?
Taxes are a huge part of our lives; there’s no escaping them. Be it in developing countries or developed ones, paying taxes is compulsory.…
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What Is Ansoff Matrix? – Strategies & Examples
As the world shrinks with each passing day, the business opportunities multiply at an ever-increasing rate leading to intense competition. Due to this pressure…
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What Is Market Penetration Strategy? – 8 Proven Tactics
Every entrepreneur wants to be seen as an industry leader in the market. This is quite natural as effective growth is known to be…
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Business Process Outsourcing (BPO): Definition & Examples
A business process refers to a set of activities or tasks that are carried out in order to complete a specific business goal. These…
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What Is A Corporation? – Types, Formation, & Dissolution
On any ordinary day, one may use their Microsoft computer to see their Google emails, take calls on their Apple or Android device, order…
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Product Positioning: Definition, Types, & Examples
Customers weigh a variety of factors when considering a purchase. And all these factors affect how they perceive the product. When a company try…
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What Is A Virtual Store? How Does It Work?
Ecommerce has disrupted the retail sphere as customers know it. However, it also took away the immersive experience from the traditional shopping experience. Even though…
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Private Investors: Definition, Types, Where To Find Them
It is always thrilling to start a business. However, most startups lack sufficient funding for their operations. As they attempt to address the difficulties…
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Board Of Directors: Definition, Types, & Duties
Managing a company is an incredibly complex process that involves many moving parts and decisions. No single person or entity can manage everything at once.…
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What Is Entrepreneur In Residence?
Venture capital firms and other investors operate on just one principle – invest in people and projects with the highest potential for growth and…
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What Is Customer Development? Importance & Process
Unlike traditional businesses, startups don’t have the benefit of an existing customer base or market to rely on. They need to create their own…
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What Is Content Writing? – Types, Importance, & Examples
Today, content is found in almost every aspect of modern life. People consume content through books, magazines, newspapers, blogs, websites, and even social media.…
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What Is CPC? Cost Per Click Explained
Digital marketing is a broad term that refers to the various ways businesses can promote themselves online. One of the most common and effective…
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What Is CPM? Cost Per Thousand Impressions Explained
Advertising on the internet can be confusing. There are so many acronyms and abbreviations that it’s difficult to keep track of all of them.…
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What Is A Marketing Channel? -Types, Functions, Examples
A business is most profitable when it develops its marketing mix to meet its needs and that of its target market. One of the…
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What Is Media Planning? – Components, Objectives, & Process
Today, marketers are spoilt with choices when it comes to media. There are the traditional touchpoints such as TV, radio, and print. Then there…
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What Is A Press Release? – Importance, Types, & Examples
Media coverage is one of the most effective tools in an organisation’s marketing arsenal. Whether promoting a new product or service, raising awareness for…
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What Is Digital Economy? – Importance, Types, Examples
The world has become digital and so has the economy. The digital economy is the result of the transformation of traditional economic activities, products,…
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What Is Television Advertising? – Importance, Types, Examples
Televisions have been a staple in an average home for decades now. People use them for entertainment, news, and even as an educational tool.…
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What Is Print Advertising? – Importance, Elements, Types, Examples
Newspapers, magazines, flyers, and other printed materials have been in existence for centuries, and they are not going anywhere anytime soon. Even in the…
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What Is Performance Marketing? – Types, Examples, & How-To Guide
The world of marketing is constantly evolving. While some forms of marketing remain tried and true (such as print advertising), new methods are constantly…
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What Is Regtech? – Use Cases, Challenges, & Future
Regulatory requirements are a big part of any business’s life cycle. The government generally sets them, and their implementation and enforcement vary from country…
About Essentials
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
This category covers essential business and marketing concepts, from fundamental definitions to strategic frameworks. It explains key terms, models, and technologies across entrepreneurship, finance, operations, and digital marketing.
Articles range from basic definitions (e.g., 'What is a Passphrase?') to strategic models (e.g., Bowman's Strategy Clock) and include how-to guides and examples.
Feedough AI insight
“Foundational guides and definitions for business, marketing, finance, and tech concepts.”
Topics covered
- Marketing Fundamentals
- Business Strategy & Management
- Finance & Investment
- Technology & Innovation
- Operational Processes
Trending
- Digital Transformation & Tech Applications
- Financial Technology (Fintech)
- Marketing Automation & Funnels
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Entrepreneurs, business students, marketers, and professionals looking for clear explanations of core business and marketing concepts.
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