Where & How to Outsource Web Development – Complete Guide

In today’s fast-paced technological era, having a strong online presence has become more crucial. For businesses, this means having a robust website that can attract and engage potential customers. However, building a website from scratch can be challenging and time-consuming, requiring extensive coding and programming knowledge.

This is where outsourcing comes into play. Outsourcing web development can help you find talented and experienced web developers who can cost-effectively build your dream website. Now, how and where do you outsource your web development needs?

With so many outsourcing options available, it can be overwhelming to know where to start. In this guide, we’ll walk you through everything you need to know to effectively outsource your web development needs.

A curated platform with only the top 3% of freelance talent, offering elite web developers with top-notch skills and expertise.
A freelance marketplace with personally vetted and approved web developers.
A popular freelance marketplace with affordable starting prices for web development work.
Starting at $5
A UK-based freelance marketplace with options to post a job or search the database for developers.
A professional networking site with search functions and industry-specific groups for finding the right web developer.

Outsourcing Web Development – What Does It Mean?

Outsourcing means contracting a third party outside the organisation or business to work on a project and paying them a fixed rate.

So, outsourcing web development means delegating your website development project to a third-party agency or individual without hiring an in-house team or investing in expensive software and equipment.

It involves collaborating with third-party professionals who have the necessary skills and expertise to create a website that meets your unique needs and requirements.

How to Outsource Web development?

Outsourcing can be daunting; however, choosing the right outsourcing partner and clearly communicating your expectations allows you to enjoy the benefits of a professionally designed website without the hassle of building it yourself.

So, here are a few things to remember when you outsource your web development;

Define The Scope Of The Work

Developing a website is a complex and creative process that involves several critical components, including coding, design, functionality, and user experience. Defining the scope of work is crucial to ensure a successful outcome before starting any web development project.

A comprehensive creative brief is essential to establish a shared understanding of the project’s goals, objectives, timeline, and budget. By doing so, both the client and the development team can ensure that everyone is on the same page and that the project is executed efficiently.

When defining the scope of work for a web development project, consider the following questions:

  • What is the primary purpose of the website? Is it an e-commerce platform, a blog, or an informational site?
  • Who is the target audience, and what are their needs? Understanding the users’ preferences and requirements will help create a user-friendly website that meets their expectations.
  • What are the essential features and functionalities required for the website? This includes everything from the design and layout to the backend functionality and third-party integrations.
  • What design style and branding guidelines should be used? Establishing a consistent visual identity that reflects the company’s brand and values is important.
  • What is the estimated timeline and budget for the project? Defining a realistic timeline and budget will help ensure that the project is completed on time and within budget.

By answering these questions, you can establish a clear scope of work that outlines the project’s requirements and expectations. This will help ensure that the web development project succeeds and that the resulting website meets your business’s needs and goals.

Understand The Types Of Contracts

A well-written contract can establish a strong working relationship between you and your web developer and ensure a successful outcome for your project.

This will help ensure both parties understand the project scope, deliverables, timelines, and pricing structures clearly. Additionally, it’s important to clearly outline the terms and conditions of the contract to avoid any misunderstandings or disagreements down the road.

It is essential to consider each contract model carefully and discuss with your web developer which option best suits your project and business needs. Some of the common types of contracts are;

  • Time and Materials Contract: A Time and Materials contract might be the way to go if your project is complex and requires frequent collaboration and flexibility. This contract model allows you to be billed for the time spent on the project and any necessary materials.
  • Fixed-Price contract: if you clearly know what you want and want to avoid unexpected costs, a Fixed-Price Contract could be a better option. This allows you to agree on a set price for the entire project before any work begins. With this contract, you only pay for the final product and any revisions that you request.
  • Retainer Contract: A Retainer Contract might be the perfect solution if ongoing support and maintenance are needed. This model requires you to pay a set amount at regular intervals for the designer’s services.
  • Pain Share/Gain Share Contract: If traditional rates are too steep for you, consider a Pain Share/Gain Share Contract. With this model, the designer agrees to share a certain percentage of the profits or losses made from the project.
  • Task-Based contract: a Task-Based Contract is a straightforward option that requires you to agree on a set price for each task that the designer completes, ensuring you only pay for what you need.

Find Freelance Website Developers.

Many freelance web developers are online; however, finding the right one for your needs can take time and effort. Here are some platforms that can make it easy for you:


Toptal is a premier freelance platform that hires only the top 3% of freelance talent. They offer a curated pool of elite developers who have passed rigorous testing and screening processes to ensure their skills and expertise are top-notch. Here you can be assured of finding the best and most talented web developers to suit your needs.


Upwork is a freelance marketplace where you can find a community of talented and experienced web developers offering their services. All Upwork freelancers are personally vetted and approved by the Upwork team. So you can directly hire web developers from the Upwork catalogues or browse pre-packaged gigs.


Fiverr is a popular freelance marketplace where you can hire web developers at a starting price of $5. With a wide range of professionals to choose from, it’s an excellent resource for those seeking affordable yet high-quality web development work.


PeoplePerHour is a UK-based freelance marketplace that functions similarly to Upwork. It allows you to post a job and receive proposals from talented freelancers, or to search the database for developers that meet your specific criteria. It is a convenient and effective way to connect with the right professional for your project.


LinkedIn is a professional networking site that provides an excellent platform for finding the right web developer for your needs. You can use the search function to find web developers with the right skills and experience. You can also join relevant LinkedIn groups to connect with developers in your industry and get recommendations from your network.

Find Web Development Agencies

Finding the right web development agency to help bring your website or web application to life can be daunting. With so many agencies out there, it can be hard to know where to start. However, with a little research and the right approach, you can find the perfect agency for your needs.

The best way is to search online for web development agencies using keywords like “web development agency” or “web development firm”. You can also use online platforms such as Clutch or GoodFirms to browse the profiles of development agencies and find the perfect match for your project.

How To Select The Best Freelance Web Developer?

Selecting the right web developer comes down to researching, asking the right questions, and finding a good fit for your project and your team.

You can find a skilled and experienced freelancer who can bring your web project to life with a little effort. Here are a few points to consider when choosing a freelancer:

Look At Their Portfolio

The first thing you need to do before selecting a freelancer is to check their past works in the industry. Ask the candidates for their portfolios. This will give you a glimpse of their previous work and experience in the industry. Take the time to examine their portfolio and ensure their work aligns with your requirements and expectations.

Read Testimonials And References

If you want to learn more about a freelancer’s work, tap into your network and ask for recommendations from colleagues, friends, or other professionals in your industry. This can provide valuable insights into the freelancer’s work and whether they provide a good service. They can share personal experiences or anecdotes that can help you make an informed decision.

Inquire About Their Pricing

Pricing is the most important factor when choosing a freelance web developer. While it may be tempting to choose the cheapest option, keep in mind that skilled and experienced web developers may charge more but offer top-notch work.

So, when discussing pricing options, ask about the services included and set a budget that aligns with your web development requirements. Try to strike a balance between cost and quality.

Test Their Skills

If you want to ensure further that the freelance web developer you want to hire meets your requirements or is skilled enough, you can give them a small paid task. This task will help you gauge their skill level and quality of work as well as see if they fit well with the rest of the team.

Finalise the contract.

After you are ready to collaborate with your chosen freelance web developer, setting clear expectations and ensuring everything is documented in a contract is important. Make sure to include key details such as the project name, estimated timeline, pricing options, and any relevant terms and conditions. This will ensure that both parties are on the same page and can work together smoothly and efficiently.

Benefits Of Outsourcing Web Development

Outsourcing your video editing requirements can be a cost-effective solution. By working with a freelancer, you can develop a website at a fraction of the cost. Here are some other benefits of outsourcing web development:

  • Cost-effectiveness: Outsourcing is comparatively cheaper than running and maintaining an in-house development team. It is especially useful for small businesses that don’t need full-time website development and maintenance. It is a great way to save time, money, and resources while still achieving high-quality results.
  • Flexibility and adaptability: Another advantage of outsourcing is flexibility and adaptability. You can easily scale up or down depending on your requirements without worrying about employee turnover or hiring additional staff.
  • Access to a global talent pool: With a global talent pool available on various freelancing platforms, you can access talented and experienced video editors worldwide. You can get a wide range of proposals and choose the one that best fits your needs.
  • Quick and personalised work: Working with freelancers helps complete your project quickly. Freelancers are highly motivated to deliver quality work on time to maintain good ratings and get more projects in the future.

Challenges Of Outsourcing Web Development

Outsourcing your video editing needs has its benefits but also comes with some potential challenges, such as;

  • Language Barriers: Communicating with a freelancer from a different country can be difficult. However, you can overcome this problem by clearly stating your expectations and providing specific instructions.
  • Time zone differences: It can be difficult to work in real-time if your freelancer is in a different time zone. To avoid this issue, make sure to set clear expectations for communication and be willing to work around each other’s schedules.
  • Quality: Quality is a major concern when working with freelance web developers. While there’s always a chance that the final product might not meet your expectations, you mitigate this risk by carefully reviewing the freelancer’s portfolio before hiring them.
  • Data and security risks: Data security is a valid concern when outsourcing. Ensure that you add an appropriate NDA clause with any freelancers you hire. This ensures that your sensitive company data and business secrets remain secure.


Outsourcing web development work to a freelancer can be a cost-effective and efficient solution as it can save you time, money, and resources in the long run.

But, to make the most of your outsourcing experience, establish clear communication channels with your freelancer. Clearly discuss your website development requirements, expectations, and budget upfront. This can help you avoid any misunderstandings or surprises later on in the project.

With outsourcing, you can create a website that is tailored to your unique business needs.

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