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quora business model

Quora Revenue Model | How does Quora make money?


A Wikipedia model where your questions actually get answered. Quora business model is distinguished and is designed to stay in the market for very long.  Founded in 2009 by two former Facebook employees,  Adam D’Angelo and Charlie Cheever, Quora is a question and answer portal where the content (questions, answers and edits) is created by the users themselves. Nevertheless, Quora revenue model is just a basic revenue through advertisements model which delivers ads to the users which are relevant to them.

With an estimated valuation of $1.8 billion, Quora is growing at a 3 digit growth rate. The sole motive of Quora is to generate the database of high-quality answers to questions asked by millions of its users.


Quora Revenue Model

Quora is a simple Q&A portal where the content is created by the users and handled by the company. Quora focuses more on building a high-quality knowledge base that remains useful forever and many features are introduced by the company to maintain the same. Features like merged questions, wikidata references, translations, Quora sessions etc. have been introduced to ensure user engagement at the website. Quora doesn’t require users to be logged in to use its features which add to the benefits of using the website.

Some facts about Quora:

Monthly active users – 190 million

Number of topics on Quora – 400,000

Percentage of Quora traffic that comes from mobile – 40%

Also Read:  Aggregator Business Model | What Is It And How Does It Operate?

Total number of questions asked (as per march 2017) – 13,304,529

Quora Revenue Model In The Beginning

Started in 2009, Quora initially had no revenue earning source and actually survived on the venture capital it raised in the 4 rounds of fundings. Nevertheless, its valuation kept on increasing and Quora was valued at around $1.8 billion after its series D funding of $85 million.

quora funding



How Does Quora Make Money?

Just like any portal with a huge database of users and their interests, Quora has started earning money through advertisements. Started as a beta test by showing advertisements from limited advertisers, advertisements are now a lot more common on Quora.

quora business model promoted content

Quora has tried to incorporate ads in its revenue model better than others as it focuses on relevant ads from relevant advertisers. Ads are incorporated within the Quora revenue model so well that they look like a part of it.

You can find advertisements on the homepage as well as on the forum pages. The price that quora charge for it differ for different placements though.

quora ads

Could Quora End Up With Sponsored Posts At The Top Of Its Pages?

Quora doesn’t want to compromise the mission of the company. It wants users to visit the portal to get the best answer to their questions and not promoted content.

How Much Is Quora worth?

With the recent funding in 2017, Quora was valued at $1.8 billion.



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  • Avatar Fred Silverton says:

    Quora has many phoney questions and phoney answers.
    The reviewers have no training and cannot make the site useful.
    It is a total waste of time !

    • Avatar Nick says:

      I agree 100%. It is a deeply biased California money maker out of the thin air.
      And most of it is phoney! It IS a total waste of time.

    • Avatar norman barndon says:

      Yes Fred-The Questions are deliberate Baits.
      Quora has been overtaken by subversive agents-trolls etc.
      If you speak the truth they ban you.
      Yes Quora did this to me.
      They refuse to show my comments.
      Quora has become like Face Book and Google-You Tube- Once they grew-they – FAT- AND HAD MASSES-
      THEY-
      1 -Turn into a nasty globalist- and we can guess that they sell your data off- like Zuckerberg did- but promised he wouldn’t.
      Basically Quora has become just another globalist parasite-bleeding off data sales and advertising.
      Globalists have no respect for Privacy- All fat cat globalists-All in bed with China-
      Globalists- hate Nationalism and truth.
      China is raping local business world wide and globalists enabled it-In fact they are Traitors.
      For making such comments as I make now-I was banned from YOU-TUBE AND QUORA. Oh-Yes-They Censor truth exposure and any form of confrontation-
      They prefer BS and Lies and candy coating Bla Bla-which builds their data base.
      Look at all the many many white caucasian Paid Agents of China -singing the praises of Communist China- but they ignore the fact that China is stealing hard earned Tech-Intellectually property.
      China has entire Army style units devoted to Stealing IP -Ideas and Innovations.
      China has a whole army of paid Agents to sing their praises.
      China infiltrates universities using bribery and black cash. China is a Communist dictatorship who wants to take over the world and enslave mankind and surveille mankind 24/7.
      The world needs to turn to making their own products-as they did before.
      China got rich from world wide monopoly shopping. All Thanks to globalists-Luciferians-Obama-Biden etc.
      They betrayed USA and allowed China to build close quarter Militarized Missile Batteries on fake Islands-to sink USA aircraft Carriers.
      Thanks Obama and Biden etc.
      The Chinese are blow flies and infest local peace loving countries. They use cash to embed themselves within Local Universities (Good for Stealing IP).
      They send lots of Chinese students to serve as spies.
      They buy up local media and local farmlands.
      They buy up your best companies-using the money you spend buying their junk-junk you do not need.
      For saying such things-You Tube and Quora banned me. Truth is censored. Why?
      Truth is powerful -it is energy and it is light-to set people free-so that they stop being slaves to Foreigners.
      Good Luck and thank you for Reading. R BARNDON.

  • Avatar Govind Das Verma says:

    How Quora can be used as source of income?

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