Marketing Essentials
What Is Surrogate Advertising? – Definition & Examples
In the era of new-age technology, advertisements have become a strong source of influence on both so…
Aashish Pahwa
Marketing Essentials
What Is Out-Of-Home Advertising? – Types & Examples
Advertising is one of the best tools to communicate with customers. It helps them get to know about …
Startup Guides
How To Prevent Others From Stealing Your Business Ideas
If you’re here, I will presume you already have an idea that you’re working on or are planning t…
Startup Essentials
Pre-Seed Funding Explained: What It Is & How It Works
A disruptive idea marks the start of a startup. But not all ideas convert into real businesses. Some…
Startup Essentials
Limited Liability Partnership (LLP): Definition, Characteristics, & Examples
Having a traditional partnership firm is a common practice followed by a lot of people. People find …
Marketing Essentials
Needs Vs Wants – Understanding the Difference In Marketing
There are some things that are essential or are a necessity. And then there are things people would …
Startup Essentials
Value Creation: How Is Customer Value Created & Measured?
Value is the spine of the business ecosystem. The customer is the centre of the system having all th…
Marketing Essentials
What Is Customer Value? (& Why Is It Important?)
Every time a customer purchases a product, they compare the benefit received with the money paid for…
Startup Essentials
What Is An Operating Model?
A business has to do two things right to stay in the market for long – create value for the custom…
Startup Guides
The 11 Types Of Startups That Exist Today
When it comes to startups, there’s never one size fits all. While all disruptive high-growth busin…
Hustle Guides
5 Effective Ways To Monetise Your Email List
Love them or hate them, but you can’t deny that emails are still an essential part of any successf…
Marketing Essentials
What Is Publicity? – Characteristics, Types, & Examples
Today’s market is so saturated that sponsored forms of communications like advertising, sponsorshi…
Marketing Essentials
What Is Barter? – Definition, Characteristics, Pros & Cons
The present monetary system is complex. Backed by fiat currencies, the system involves many parties …
Startup Essentials
What Is Social Entrepreneurship? – Types & Examples
Entrepreneurship is all about finding opportunities, converting them into a business, and taking ris…
Marketing Essentials
What Is Personal Selling? – Features, Types, & Examples
Sales isn’t easy. With the increased competition, a salesperson might have to meet the prospective…
Startup Essentials
Seed Funding Explained: What It Is & How It Works
Startups are a lot like plants. An entrepreneur sows a seed in the form of a startup idea, takes car…
Marketing & Sales Guides
Good & Bad Advertising Slogans (And How To Differentiate Between Them)
I’m lovin’ it- The moment you hear this phrase, a picture of burgers, fries, and soft-drinks pop…
Startup Guides
Is A Degree In Entrepreneurship Worth It?
Entrepreneurship may be a calling for many of us who would love to jump into the world of entreprene…
Marketing Essentials
Digital Advertising: Definition, Types, & Examples
The rapid development of technology has changed how the world works. User behaviour and media consum…
Startup Guides
The 8 Biggest Fundraising Mistakes Entrepreneurs Make
About 6 million new businesses start in the USA every year. Of these, only 70,000 get ange…
