Brand Essence: Meaning, Importance, & Examples
Brands offer their products along with a set of feelings. Customers experience these feelings when they … Read more
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
Brands offer their products along with a set of feelings. Customers experience these feelings when they … Read more
Google handles over 63,000 searches every second. This translates to at least 3.8 million searches every minute, … Read more
A brand makes it possible to identify a product. It gives it a name and makes … Read more
In a country where the EdTech industry is expected to be worth $1.96 billion in 2021, not … Read more
Competition is a fact of doing business. Businesses see competition in the form of price, quality, … Read more
Humans are visual creatures. They have a remarkable ability to remember images and symbols. And this … Read more
The rising competition has made it tough for many companies to stay in the market and … Read more
Ice-creams are the most liked sweeten frozen foods across the world. No matter in which country … Read more
87% of online marketers use video content in their digital marketing strategies. If you’re among the remaining … Read more
Just having a strong gut feeling isn’t a very good reason to launch a product in … Read more