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    • Guides
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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

What Is Revenue? Revenue vs Income vs Profit vs Sales

by Aashish Pahwa
REVENUE

The ultimate motive of every business is to reap benefits … Read more

Categories Startup Essentials

What Is A Revenue Model? – Components & Types

by Aashish Pahwa
revenue model

Entrepreneurs spend months designing and planning how their business model … Read more

Categories Startup Essentials

Marketing Environment: Explanation, Components, & Importance

by Aashish Pahwa
MARKETING ENVIRONMENT

Several internal and external factors affect a business’s marketing activities. … Read more

Categories Marketing Essentials

Exit Strategy: Everything You Need To Know

by Aashish Pahwa
EXIT STRATEGY

Just like you, every stakeholder in your business expects a … Read more

Categories Startup Essentials

The Importance Of Marketing In Today’s World

by Aashish Pahwa
importance of marketing

While the brain of a business is the finance department, … Read more

Categories Marketing Essentials

Startup or Start-up: Which is correct?

by Aashish Pahwa
startup or start-up

Maybe you’re an entrepreneur drafting your groundbreaking business model. Maybe … Read more

Categories Startup Essentials

What Is A Startup?

by Aashish Pahwa
what is a startup

Scepticism finds no substance when we say that startups are … Read more

Categories Startup Essentials

10 Reasons Why Startups Fail

by Aashish Pahwa
why startups fail

Startups are inherently riskier than established businesses. According to CB … Read more

Categories Essentials, Startup Essentials

LetGo Business Model | How does LetGo Make Money?

by Aashish Pahwa
how does letgo make money

There is an estimated market of $381 billion worth of … Read more

Categories Brand Study, Business Models

Freemium Business Model | The Psychology of Freemium

by Aashish Pahwa

Less than 20% of LinkedIn users pay for the premium … Read more

Categories Business Models
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