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Aashish Pahwa

Education:

Bachelor of Commerce (BCom), Delhi University

Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

GIG ECONOMY

What Is Gig Economy? – Your Guide To Gig Market

by Aashish Pahwa in Business Guides | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

It all started in 2009 during the financial crisis. People were unemployed and made their living … Read more

Categories Business Guides
how to find a niche

How To Find A Niche: 6 Proven Steps

by Aashish Pahwa in Startup Guides | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Finding a niche doesn’t mean looking for something no one has ever thought of or the … Read more

Categories Startup Guides
niche market

What Is A Niche Market? – Meaning & Examples

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

In a usual business scenario ruled by well-funded corporations and marketers, mass appeal products are offered … Read more

Categories Marketing Essentials
what is retail

What Is Retail? Retailing Types, Functions, & Characteristics

by Aashish Pahwa in Sales Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Retailing goes as back as time goes and the best part of it is that the … Read more

Categories Sales Essentials
LEAN STARTUP STRATEGIES

3 Proven Lean Startup Strategies To Launch New Products

by Aashish Pahwa in Business Guides | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Launching new products can be expensive and extremely risky. Whether digital or physical, new product launches … Read more

Categories Business Guides

What Is Long Tail In Marketing? | Long Tail Theory Explained

by Aashish Pahwa in Marketing & Sales Guides | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

It’s a long-known fact that there has always been a limited shelf space. Retailers, wholesalers, and … Read more

Categories Marketing & Sales Guides
THE NEXT BIG FILM STARTUP REVIEW

Box Office Fantasy Game – The Next Big Film Startup Review

by Aashish Pahwa in Startup Discovery | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

What if there were a fantasy game for films where you could predict a film’s success, … Read more

Categories Startup Discovery
IMPORTANCE OF BRANDING

The Importance Of Branding In Today’s World

by Aashish Pahwa in Branding Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Today, the market is full of countless companies selling similar generic products. This has led to … Read more

Categories Branding Essentials
branding tips

13 Actionable Branding Tips For Startups

by Aashish Pahwa in Marketing & Sales Guides | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

What comes to your mind when you hear the term brand? If it is just name, … Read more

Categories Marketing & Sales Guides
What Is Demand Generation?

What Is Demand Generation? [The Ultimate Guide]

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

The customer rules the market. He decides the fate of the product. The marketer today can’t … Read more

Categories Marketing Essentials
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