Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
450 articles, newest first
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What Is Acqui-Hiring & How It Works?
Mark Zuckerberg once said that Facebook has never bought a company for the sake of buying a company. They buy companies to hire great…
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What Is Relationship Marketing? – Examples & Strategies
Acquiring new customers is an expensive task when compared to retaining existing ones. With limited resources, the company devises different strategies as and when…
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Perfect Competition – Definition & Characteristics
Economies around the world house several market structures, some of which are hypothetical – that do not exist in the real world. One of…
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What Is Price? – Meaning & Function
When a customer goes to a grocery store to buy some wheat flour or uses a food delivery app to order a burger, the…
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What Is Out-Of-Home Advertising? – Types & Examples
Advertising is one of the best tools to communicate with customers. It helps them get to know about the latest trends and developments in…
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What Is Transactional Marketing? – Examples & Strategies
Every business’s objective is to sustain by increasing sales and maximising its profits. These organisations employ different sales techniques for achieving the same. Some…
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What Is Green Innovation? – Types & Examples
What do Tesla and IKEA have in common? Besides being top-tier companies, they are motivated to the cause of advocating environmentally friendly products. The…
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What Is Undercover Marketing? – Strategies & Examples
The last thing any person consuming an ice cream bar would anticipate is probably that the wooden stick turns out to be Colgate’s emulated…
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Two-Sided Marketplace: What Is It & How It Operates?
Google, Amazon, Airbnb, Snapchat, Facebook, Netflix, and YouTube have more in common than what usually meets the eye. Apart from being some of the…
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What Are Key Result Areas? How To Identify Them?
While destinationless journeys do appeal to many, work without clear paths and goals is inefficient. What happens here is that people waste their time…
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What Is Point Of Sale? – Definition, Importance & Examples
Customers are usually relaxed while entering a store, spa or restaurant and tensed at the cash counter or when the bill arrives. Similarly, they…
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Staging Environment – Definition, Benefits, and Limitations
At a time when technological advancements are so rapid, providing customers with new features is almost a new necessity. If offerings are not updated,…
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Pre-Seed Funding Explained: What It Is & How It Works
A disruptive idea marks the start of a startup. But not all ideas convert into real businesses. Some are discarded during the course and…
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What Is Consumer Awareness? – Consumer Rights & Responsibilities Explained
There are times when the competitive market scenario leads to companies engaging in what we call “malpractices”, or practices that benefit the business at…
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Who is a Solopreneur? – Characteristics & Types
When starting a business, an individual has to make many key decisions. A business owner might choose to branch out, establish different departments and…
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Limited Liability Partnership (LLP): Definition, Characteristics, & Examples
Having a traditional partnership firm is a common practice followed by a lot of people. People find this a lucrative option to avoid various…
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What Is Cause Marketing? – Types & Examples
The Internet has exposed us to different outlooks and ideas. Today’s society is more sensitive because of this diversification, and people are more conscious…
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What Is Data Mining? – Definition, Techniques, & Applications
IT giants like Google, Facebook, and Twitter harvest their users’ data to feed their advanced AI algorithms. Their objective may be purely profit-driven and…
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Needs Vs Wants – Understanding the Difference In Marketing
There are some things that are essential or are a necessity. And then there are things people would love to own or experience. People…
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What is Unit Testing? – Meaning, Process, & Tools
Companies carry out testing of their products to ensure that their products are giving the desired outputs. But to ensure this, the companies need…
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Value Creation: How Is Customer Value Created & Measured?
Value is the spine of the business ecosystem. The customer is the centre of the system having all the necessary resources to make it…
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What Is Customer Value? (& Why Is It Important?)
Every time a customer purchases a product, they compare the benefit received with the money paid for it. They call it the actual ‘worth’…
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Types Of Products (Consumer Products & Industrial Products)
A product is the offering a business provides to its customers in return for a monetary benefit. This offering can be a tangible item…
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Chief Executive Officer (CEO) – Definition, Roles, & Responsibilities
Think about how one instantly associates Facebook with Mark Zuckerberg and Amazon with Jeff Bezos. They are their respective companies’ faces, and they approve…
About Essentials
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
This category covers essential business and marketing concepts, from fundamental definitions to strategic frameworks. It explains key terms, models, and technologies across entrepreneurship, finance, operations, and digital marketing.
Articles range from basic definitions (e.g., 'What is a Passphrase?') to strategic models (e.g., Bowman's Strategy Clock) and include how-to guides and examples.
Feedough AI insight
“Foundational guides and definitions for business, marketing, finance, and tech concepts.”
Topics covered
- Marketing Fundamentals
- Business Strategy & Management
- Finance & Investment
- Technology & Innovation
- Operational Processes
Trending
- Digital Transformation & Tech Applications
- Financial Technology (Fintech)
- Marketing Automation & Funnels
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Entrepreneurs, business students, marketers, and professionals looking for clear explanations of core business and marketing concepts.
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