Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
450 articles, newest first
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What Is An Operating Model?
A business has to do two things right to stay in the market for long – create value for the customers and find a…
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Business Environment – Definition, Components, & Features
Several internal and external factors directly or indirectly influence business operations. While some of these are within the business’s control, most of these are…
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What Is Publicity? – Characteristics, Types, & Examples
Today’s market is so saturated that sponsored forms of communications like advertising, sponsorships, and direct marketing find it hard to get the needed attention…
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What is Gamma Testing? – A Detailed Guide
Every firm wants to deliver a quality bug-free product to its customers. Thus, testing becomes a crucial step in the manufacturing process. It is…
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What Is Alpha Testing? – A Detailed Guide
Every company wants its target market to accept the product it has to offer gladly. While many companies predict demand in the first instance,…
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What Is Barter? – Definition, Characteristics, Pros & Cons
The present monetary system is complex. Backed by fiat currencies, the system involves many parties – buyer, seller, banks, and even government, just to…
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Chief Technology Officer (CTO) – Definition, Roles, & Responsibilities
Every company has a C-suite leading it. This C-suite or chief-suite constitutes the senior-most executives responsible for the core strategic direction of the organisation.…
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What Is Social Entrepreneurship? – Types & Examples
Entrepreneurship is all about finding opportunities, converting them into a business, and taking risks while doing so. While many entrepreneurs find their motivation in…
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What is A Revenue Stream? – Definition, Types, & Examples
Businesses tend to have several sources of revenue. Take Apple Inc., for example; the company generates its revenue from iPhones, iPads, MacBooks and other devices…
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What Is Personal Selling? – Features, Types, & Examples
Sales isn’t easy. With the increased competition, a salesperson might have to meet the prospective clients one-to-one, explain the features and persuade them to…
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Seed Funding Explained: What It Is & How It Works
Startups are a lot like plants. An entrepreneur sows a seed in the form of a startup idea, takes care of it and nurtures…
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What Is Loss Leader Pricing? – Characteristics & Examples
High competition has made it hard for businesses to sustain and thrive in the market for long. Besides marketing strategies, businesses today develop various…
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What Is Cash Cow? – Meaning, Importance, & Examples
Today, the economy houses several matured markets. These markets have a sustainable demand but do not see significant growth or innovation any longer. Take…
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Digital Advertising: Definition, Types, & Examples
The rapid development of technology has changed how the world works. User behaviour and media consumption has taken an entirely different route, thanks to…
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Monopolistic Competition: Definition, Characteristics, & Examples
In today’s growing economy, it is impossible to identify markets that witness a perfect competition or even a pure monopoly. However, there does exist…
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Oligopoly: Definition, Types, Characteristics, & Examples
As economies continue to develop, various industries witness a rise in competing forces. Due to this, it is often difficult to come across industries…
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Outsourcing: Definition, Types, Pros, Cons, & Examples
Business tasks are not limited to just the core offering. There’s a network of functions and processes that are linked to the core task.…
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What Is Beta Testing? – A Detailed Guide
No one wants to launch a faulty product in the market. But often, there are bugs, flaws, and errors that are not visible to…
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What Is After-Sales Service? – Types & Examples
Customers are the biggest asset a business can have, and this asset is built through satisfaction and relationships. A customer is satisfied only when…
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What Is Peer-To-Peer?
The IT world witnesses two significant types of network architectures: the client server-network and the peer-to-peer network. The internet revolves around the client-server network…
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Monopoly: Definition, Types, Characteristics, & Examples
Economies around the world witness a combination of different market structures. While there’s a lot of competition in most industries, some industries witness just…
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Brick And Mortar: Definition, Examples, & Challenges
Traditionally, when the world wasn’t civilised, businessmen used to scout for customers themselves. Later, when towns and cities developed, these businessmen started doing businesses…
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What Is Customer Retention Rate? How To Calculate It?
The economics of modern businesses like telecom, insurance, SAAS and other subscription-based businesses differs considerably from businesses operating on traditional business models. These businesses…
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What Is Customer Acquisition Cost (CAC) – Formula & Example
Acquiring new customers isn’t easy. It not only requires sales efforts but there’s also a monetary cost involved. This monetary cost could be as…
About Essentials
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
This category covers essential business and marketing concepts, from fundamental definitions to strategic frameworks. It explains key terms, models, and technologies across entrepreneurship, finance, operations, and digital marketing.
Articles range from basic definitions (e.g., 'What is a Passphrase?') to strategic models (e.g., Bowman's Strategy Clock) and include how-to guides and examples.
Feedough AI insight
“Foundational guides and definitions for business, marketing, finance, and tech concepts.”
Topics covered
- Marketing Fundamentals
- Business Strategy & Management
- Finance & Investment
- Technology & Innovation
- Operational Processes
Trending
- Digital Transformation & Tech Applications
- Financial Technology (Fintech)
- Marketing Automation & Funnels
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Entrepreneurs, business students, marketers, and professionals looking for clear explanations of core business and marketing concepts.
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