Elevator Pitch: What Is It And How To Craft One?
Suppose you’re in an elevator and suddenly bump into your old friend or an old client. How will you explain about your new company or answer...
Initial Coin Offering (ICO) vs. Initial Public Offering (IPO)
Throughout the short history of cryptocurrency, we’ve been introduced to numerous new processes and terms like decentralization, coins, tokens, altcoins, etc. One such process brought to...
Sports Marketing: An Awakened Giant
Human beings have loved sports through the ages. The fanaticism for sports has evolved into a new social group in itself united by the allegiance towards...
What Is Social Marketing?
Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has been a steep rise in social marketing campaigns. Yes, the...
MVP vs. Beta: What’s The Difference?
Pre-releases of a product are important for varied reasons. However, each release has its own objective and is given a different name according to the motive...
Product Manager vs Program Manager vs Project Manager
In spite of being very different roles, it is astonishing how people everywhere seem to confuse between a Product Manager, Project Manager and Program Manager. These...
The Complete Guide To Vision Statement
The success of a business lies within its business model but the heart of that success lies in the vision statement. No business is able to...
What Is Micromanagement? Who Is A Micromanager?
Directing the efforts of the team towards a definite purpose or a goal involves the use of many managerial styles and strategies. These styles involve setting...
MoSCoW Method Explained
Businesses which considers customers’ requirements and priorities when they manufacture and deliver their products fare better than the ones which don’t. Businesses which understands and prioritizes...
6 Management Styles And Where They Suit Most
Management is what directs the efforts of the group towards a definite purpose. It is an integral part of every organization irrespective of its niche as...
