Essentials
The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
450 articles, newest first
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What Is Direct-To-Consumer? How D2C Model Works?
D2C model stands for direct to consumer. It is based on the premise that brands want to control how their products are produced and…
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What Is Advertisement? – Examples, Objectives, & Importance
Advertisements come in various shapes, sizes, and forms, be it a thirty-second spot on TV, a radio jingle, a newspaper promotion, or a highly…
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What Is MarTech? – Use Cases, Examples, & Future
Technology powers almost every aspect of marketing today – from product development to refining target audience, to executing promotional strategies; marketing without technology today…
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What Is Point of Purchase? – POP Marketing Definition & Examples
An average supermarket shopper can be exposed to around 20,000 products in a single supermarket visit that may not last for 30 minutes. With…
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What Is A Virtual Office & How Does It Work?
The way we go to the office today isn’t how it used to be before. Over the years, companies started encouraging their employees’ comfort…
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What is Billboard Advertising? [Complete Guide]
What comes immediately to your mind when you picture Times Square? All the big neon lights, signposts, and advertisements, right? Tens of thousands of…
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What Is HR Tech? – Use Cases, Examples, & Future
The role of the human resource department in a company isn’t limited to hiring new employees. Its responsibilities range from employee recruitment and training…
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What Is Packaging? – Definition, Types, & Functions
One cannot transport eggs from a poultry farm to the retailer without packing them in an egg tray as they might crack even before…
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What Is Comparative Advertising? – Examples, Pros & Cons
An average human is exposed to around 5000 ads every day. When every brand boasts about how perfect it is, it becomes hard for…
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Founder Vesting: How Vesting Works in New Businesses?
The world of entrepreneurship requires you to plan for uncertainties. You cannot wait for some mishap to decide on the redressal method; you have…
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What Is Customer Experience? – Importance & Strategies
Let’s go back to the last time you wanted to buy a smartphone. You started with a simple Google search with a question of…
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What Is A Startup Studio?
The startup ecosystem is booming like never before. There’s disruption and behavioural alteration in almost every industry that you can think of. But then,…
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What Is Labelling? – Product Label Types & Components
There’s something common in a shirt with a printed cloth containing product information, a fruit with an attached sticker of its origin, and a…
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What Is A Value Chain? Why Is It Important?
The market today is more competitive than ever. The players have added new attributes to competition and the value scoring isn’t limited to quality…
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What Are Convenience Products? – Characteristics & Types
Everyone has gone for a stress-free purchase at least once, having a list of things one needs to buy and just going along putting…
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What Are Shopping Products? – Characteristics & Types
Consumer products satisfy the needs, wants, and desires of the ultimate users. These products are further classified into four types based on the efforts…
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What Is Brand Activation? – Objectives, Types, & Examples
While dealing with today’s knowledgeable customers, brands can no longer expect to grab attention with simple advertisements or billboards. They need something unique and…
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What Is A Startup Accelerator?
The startup ecosystem is not as easy-going as it looks from the outside. It is marked with 12-hour long workdays, endless brainstorming sessions, and…
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What Is Mezzanine Financing? How Does It Work?
Sometimes, profits are not enough for a business to meet their expansion and growth goals. And to cover for that, they have to take…
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Rewards-Based Crowdfunding: What Is It & How It Works?
When people talk about business financing, they tend to limit themselves to debt financing and equity financing. Even though a new form, crowdfunding serves…
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Venture Debt for Startups: What Is It and How to Get It
Many entrepreneurs believe that the size of a VC funding round corresponds with their degree of performance. Unfortunately, this is a false assumption. Although…
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What Is A KPI? – Definition, Examples, & Measurement
American Psychological Association claims that monitoring progress increases one’s chances of success. Assessing people’s performance increases their accountability, facilitates learning, and boosts their confidence;…
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What Is Surrogate Advertising? – Definition & Examples
In the era of new-age technology, advertisements have become a strong source of influence on both society and the people. From television commercials to…
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What Is Grassroots Marketing? – Examples, Pros, & Cons
In 2013, the Canadian budget airline WestJet surveyed passengers using interactive life-like screens, which depicted Santa dressed in the airline’s colours, to find out…
About Essentials
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.
This category covers essential business and marketing concepts, from fundamental definitions to strategic frameworks. It explains key terms, models, and technologies across entrepreneurship, finance, operations, and digital marketing.
Articles range from basic definitions (e.g., 'What is a Passphrase?') to strategic models (e.g., Bowman's Strategy Clock) and include how-to guides and examples.
Feedough AI insight
“Foundational guides and definitions for business, marketing, finance, and tech concepts.”
Topics covered
- Marketing Fundamentals
- Business Strategy & Management
- Finance & Investment
- Technology & Innovation
- Operational Processes
Trending
- Digital Transformation & Tech Applications
- Financial Technology (Fintech)
- Marketing Automation & Funnels
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Entrepreneurs, business students, marketers, and professionals looking for clear explanations of core business and marketing concepts.
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