Marketing Essentials
What Are Customer Touchpoints? Importance & Examples.
A company interacts with customers on many levels and at many places. These interactions are necessa…
Aashish Pahwa
Branding Essentials
What Is Brand Voice? How To Develop One?
Just like in human beings, a brand voice is the unique way a brand communicates with everyone. But&n…
Marketing & Sales Guides
Psychology Of Shapes In Logo Design
Perception matters. The world is full of geometric shapes and we, as humans, have assigned each one …
Business Models
Business Model of Oyo Rooms – How Oyo Rooms Work
Oyo Rooms is the largest branded network of hotels currently operating 450,000 listings in 5,000 cit…
Marketing & Sales Guides
Psychology of Colours in Marketing and Branding
Psychology and marketing are lifelong partners. A psychologist may not be a marketer but a good mark…
Branding Essentials
What Is Brand Image? – Importance & Examples
Brand Image is how customers think of a brand. It can be defined as the perception of the brand in t…
Branding Essentials
Brand Positioning: Definition, Types, & Examples
Customers weigh generic products offered by different brands according to the associations and trait…
Business Models
Paytm Business Model | How does Paytm Make Money?
How Paytm makes money even after providing 50% to 100% cashback? What exactly is Paytm's Business Mo…
Business Models
Marketplace Business Model vs. Aggregator Business Model
Marketplace business model and aggregator business model, though very similar, have noticeable diffe…
Business Models
Aggregator Business Model | What Is It And How Does It Operate?
Be it taxis, hotels, groceries, food, or travel, the aggregator business model has entered into and …
Branding Essentials
What is Brand Personality? Definition & Examples
Personification is an innate tendency of human psychology. It refers to the attribution of …
Branding Essentials
What is A Brand? – Importance, Elements, Types, & Examples
Generally, people consider a name, logo, colour, and even sound to be a brand. While they’re parti…
Business Models
How Does WhatsApp Make Money? WhatsApp’s Revenue Model
WhatsApp was developed by Jan Koum and Brian Acton in early months of 2009 as a status update applic…
Marketing Essentials
What Is Network Marketing? MLM Explained With Examples
Network marketing, also known as multi-level marketing, is a business model which involves a pyramid…
Marketing Essentials
The New Product Development Process – 8 Steps Of NPD
There’s a lot that goes into a product before it is introduced into the market.
It starts with …
Marketing Essentials
What Is Product Life Cycle? – The 4 Stages Explained
Products have similar lives to living beings. They are born someday and they come to an end someday….
Marketing Essentials
What Is Product Mix? Explanation With Examples
A product is an item produced or procured by the business to satisfy the needs of the customer. It i…
Marketing Essentials
Service Marketing Mix – 7 Ps of Marketing Mix
Services are different from tangible goods. They are-
Intangible (have no fixed existence)
In…
Marketing Essentials
What is Marketing Mix? – The 4Ps & 7Ps Of Marketing Explained
The marketing mix theory, first coined by E. Jerome McCarthy in the 1960s, forms the foundation mode…
