Aashish Pahwa
Marketing Essentials
Network marketing, also known as multi-level marketing, is a business model which involves a pyramid…
Marketing Essentials
The New Product Development Process – 8 Steps Of NPD
There’s a lot that goes into a product before it is introduced into the market.
It starts with …
Marketing Essentials
What Is Product Life Cycle? – The 4 Stages Explained
Products have similar lives to living beings. They are born someday and they come to an end someday….
Marketing Essentials
What Is Product Mix? Explanation With Examples
A product is an item produced or procured by the business to satisfy the needs of the customer. It i…
Marketing Essentials
Service Marketing Mix – 7 Ps of Marketing Mix
Services are different from tangible goods. They are-
Intangible (have no fixed existence)
In…
Marketing Essentials
What is Marketing Mix? – The 4Ps & 7Ps Of Marketing Explained
The marketing mix theory, first coined by E. Jerome McCarthy in the 1960s, forms the foundation mode…
Marketing Essentials
What is Marketing Myopia? Definition and Examples
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a …
Marketing Essentials
Marketing Management Philosophies – 5 Marketing Concepts
Marketing concepts or marketing management philosophies are the philosophies used by the businesses …
Business Strategies
Coca-Cola Marketing Case Study
From the star 'Coca-Cola' drink to Inca Kola in North and South America, Vita in Africa, and Thumbs …
Marketing Essentials
What Is Influencer Marketing? – A Detailed Guide
It all started with a few clickable web ad banners on Yahoo!
Then Google disrupted the scenario b…
Marketing Essentials
What Is Unique Selling Proposition (USP): A Detailed Guide
Every customer looks for a reason why he should choose that specific product and not the others lyin…
Business Strategies
Patanjali Case Study – How Baba Ramdev Built a Multi Billion Dollar Brand
Seems like putting a meditating old Baba on the top of your brand name isn’t good enough to guaran…