Business Models
What is ReCommerce? ReCommerce Business Model
ReCommerce (also known as Reverse Commerce or Re-ecommerce or Reverse Marketplace) is a practic…
Aashish Pahwa
Marketing Essentials
Cross Promotion: Definition, Benefits, Examples and Ideas.
People have witnessed cross promotion ever since they have learned to read and recognise. The term m…
Business Strategies
Candy Crush Success Case Study | Marketing + Psychology = Success.
Other Games will come and go, but Candy Crush goes on forever. Launched in 2012, Candy Crush reporte…
Brand Statistics
40 Powerful Facebook Statistics and Facts for Marketers
Facebook, world’s favourite social media network, with around 1.13 billion daily active users is t…
Business Models
Facebook Business Model | How Does Facebook Make Money?
With around 1.13 billion daily active users and 27.63 billion in revenue in 2016, Facebook is t…
Marketing & Sales Guides
Font Psychology For Logo Design [Complete Guide]
Communication is important even for your basic marketing strategies. The target audience ought to kn…
Marketing & Sales Guides
Everything You Need To Know About Facebook Marketplace
It seems like social networking wasn’t enough for Facebook to keep those 1.71 Billion users engage…
Marketing Essentials
What Are Customer Touchpoints? Importance & Examples.
A company interacts with customers on many levels and at many places. These interactions are necessa…
Branding Essentials
What Is Brand Voice? How To Develop One?
Just like in human beings, a brand voice is the unique way a brand communicates with everyone. But&n…
Marketing & Sales Guides
Psychology Of Shapes In Logo Design
Perception matters. The world is full of geometric shapes and we, as humans, have assigned each one …
Business Models
Business Model of Oyo Rooms – How Oyo Rooms Work
Oyo Rooms is the largest branded network of hotels currently operating 450,000 listings in 5,000 cit…
Marketing & Sales Guides
Psychology of Colours in Marketing and Branding
Psychology and marketing are lifelong partners. A psychologist may not be a marketer but a good mark…
Branding Essentials
What Is Brand Image? – Importance & Examples
Brand Image is how customers think of a brand. It can be defined as the perception of the brand in t…
Branding Essentials
Brand Positioning: Definition, Types, & Examples
Customers weigh generic products offered by different brands according to the associations and trait…
Business Models
Paytm Business Model | How does Paytm Make Money?
How Paytm makes money even after providing 50% to 100% cashback? What exactly is Paytm's Business Mo…
Business Models
Marketplace Business Model vs. Aggregator Business Model
Marketplace business model and aggregator business model, though very similar, have noticeable diffe…
Business Models
Aggregator Business Model | What Is It And How Does It Operate?
Be it taxis, hotels, groceries, food, or travel, the aggregator business model has entered into and …
Branding Essentials
What is Brand Personality? Definition & Examples
Personification is an innate tendency of human psychology. It refers to the attribution of …
Branding Essentials
What is A Brand? – Importance, Elements, Types, & Examples
Generally, people consider a name, logo, colour, and even sound to be a brand. While they’re parti…
