Aashish Pahwa
Marketing Essentials
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a …
Marketing Essentials
Marketing Management Philosophies – 5 Marketing Concepts
Marketing concepts or marketing management philosophies are the philosophies used by the businesses …
Business Strategies
Coca-Cola Marketing Case Study
From the star 'Coca-Cola' drink to Inca Kola in North and South America, Vita in Africa, and Thumbs …
Marketing Essentials
What Is Influencer Marketing? – A Detailed Guide
It all started with a few clickable web ad banners on Yahoo!
Then Google disrupted the scenario b…
Marketing Essentials
What Is Unique Selling Proposition (USP): A Detailed Guide
Every customer looks for a reason why he should choose that specific product and not the others lyin…
Business Strategies
Patanjali Case Study – How Baba Ramdev Built a Multi Billion Dollar Brand
Seems like putting a meditating old Baba on the top of your brand name isn’t good enough to guaran…





