Marketing Essentials
What Is Marketing Funnel & How Does It Work?
A goal without planning is just a dream. You need a 'start to finish' plan in order to ensure effect…
Aashish Pahwa
Business Models
Amway Business Model | Is Amway a Scam?
Amway, derived from ‘American Way’ is an American company which deals in health, beauty, and hom…
Marketing Essentials
Understanding The 4C’s Of Marketing Mix
Ever since the beginning, businesses focused on themselves more than the customers. But the rules of…
Business Models
Uber Business Model | How does Uber Make Money?
Gone are the days when getting a taxi to the office was a nightmare. We no longer need to wait on ro…
Marketing & Sales Guides
10 Psychology Tips for Social Media Marketing
Marketers are not psychologists, but a majority of successful marketers employ psychology in their s…
Business Models
Netflix Business Model | How does Netflix make money?
Founded in 1997 by Reed Hastings and Marc Rudolph to use the internet to rent movies on DVD, Netflix…
Marketing Essentials
Holistic Marketing – Meaning, Concepts, and Importance
“The whole is more than the sum of its parts.” — Aristotle
A human will always be greater t…
Business Models
How does Craigslist Make Money | Craigslist Business Model
Where do Americans go to buy and sell online?
You wouldn't need much research as with around 50 b…
Business Models
How Does PayPal Make Money? Paypal Revenue Model
There was a time when sending money overseas used to be a huge problem. But in 1998, PayPal brought …
Marketing Essentials
What Is Remarketing And How Does It Work?
Has it ever happened to you that after you've left a showroom (preferably an automobile showroom) or…
Business Models
What Is Franchising? Franchise Business Model
If you're reading this and are not from a remote island, I bet you must have heard the name McDonald…
Marketing & Sales Guides
10 Brilliant Examples of AI in Marketing
We live in an era where if a marketer isn't using artificial intelligence in his marketing strategie…
Business Models
Quora Business Model | How does Quora Make Money?
A Q&A platform where your questions get answered by real humans; Quora's business model is disti…
Startup Process
Startup Funding Explained | From Idea to the Stock Market
All it takes is an idea which forms the concept and which eventually turns into the company. Managin…
Business Models
How Does Instagram Make Money
Launched in 2010, Instagram brought a revolution into the online photography industry and normalised…
Business Models
How Giphy Works and Makes Money? Everything you should know.
Even with over 150 million monthly users and a valuation of $600 million, Giphy's bus…
Marketing Essentials
Scarcity Principle in Marketing: Detailed Guide
The economy runs on the principles of demand and supply. This condition has placed itself permanentl…
Business Models
What is a Payments Bank and How Does It Work?
A bank where there isn't an actual bank. This is the core idea behind the unique model of a Payments…
Marketing & Sales Guides
Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy
Are diamonds rare? Or are they expensive for no reason? Believe it or not but the only reason why d…
Brand Competitors
Most interesting Brand Advertisement Wars of All Time
Business, nowadays, involves a lot of competition. Consumers buy the brand first and the product lat…
