Business Models
How Does Instagram Make Money
Launched in 2010, Instagram brought a revolution into the online photography industry and normalised…
Aashish Pahwa
Business Models
How Giphy Works and Makes Money? Everything you should know.
Even with over 150 million monthly users and a valuation of $600 million, Giphy's bus…
Marketing Essentials
Scarcity Principle in Marketing: Detailed Guide
The economy runs on the principles of demand and supply. This condition has placed itself permanentl…
Business Models
What is a Payments Bank and How Does It Work?
A bank where there isn't an actual bank. This is the core idea behind the unique model of a Payments…
Marketing & Sales Guides
Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy
Are diamonds rare? Or are they expensive for no reason? Believe it or not but the only reason why d…
Brand Competitors
Most interesting Brand Advertisement Wars of All Time
Business, nowadays, involves a lot of competition. Consumers buy the brand first and the product lat…
Marketing Essentials
What Is Ambush Marketing? How Is It Used In Brand Wars?
Profit is an important aspect of any marketing strategy and the increased competition has made it mo…
Marketing & Sales Guides
9 Reasons why Digital Marketing Strategies Fail
Digital marketing is an umbrella term for all of the online marketing efforts. Businesses lever…
Business Models
How does Tinder make money | Tinder Business Model
Swipe, get matched, flirt and date. Tinder Business Model is so simple yet so effective that the com…
Marketing Essentials
Different Types Of Advertising Mediums
Advertising is the action of calling public attention to something through paid announcements by an …
Marketing Essentials
ATL, BTL, & TTL Marketing – Definition, Examples, & Difference
Marketing activities (basically advertisements) today can be divided into three segments – Abov…
Business Guides
eWallet | Everything you should know about Prepaid Wallets
It's the new age of the digital world and eWallet is in the spotlight. With the developme…
Marketing Essentials
Rifle Approach | What is Rifle Approach in Marketing?
A rifle is used to hit a clearly defined target. Hunters prefer to use a rifle when they're clear ab…
Marketing Essentials
What is Shotgun Approach in Marketing?
A shotgun isn't used to hit the eye of the bird. Hunters who use shotguns are just concerned with ki…
Business Models
Dollar Shave Club Business Model | Case Study
Dollar Shave Club, launched in 2011 as a subscription-based online razor retailer, has one of the mo…
Marketing & Sales Guides
Why Brands Fail? Reasons for Brand Failure
The process of branding was developed to act as a guard for businesses against failures. B…
Marketing & Sales Guides
Why Brand Name Matters? How To Choose A Great Band Name
“What's in a name? that which we call a rose
By any other name would smell as sweet.”
This sta…
By any other name would smell as sweet.”
This sta…
Marketing & Sales Guides
What Is Meme Marketing? Everything You Should Know
Memes are on a rise. We've seen them, got amused and have often shared them as well. But if we say y…
Branding Essentials
Brand Integration | What Is Branded Entertainment?
There is a rise of brands moving towards producing, sponsoring, and being a part of movies and other…
Business Models
What is ReCommerce? ReCommerce Business Model
ReCommerce (also known as Reverse Commerce or Re-ecommerce or Reverse Marketplace) is a practic…
