Brand Study

‘If you’re not paying for it, you are the product’, a statement everyone in the data-driven internet market agrees upon. But is it possible to get...

With gaming industry booming every financial quarter, you wouldn’t disagree with me if I say this industry is going to hit gold soon. Current numbers suggest...

There are over 2.2 billion active gamers in the world which generated a whopping 108.9 billion in game revenues in 2017. What’s a better game based...

You might be among those who think it’s unreliable or among those who exploit it for their assignments, research projects, dissertations, and presentations. But you can’t...

Suppose, there’s a company which provides free seeds for you to grow crops and the make profits. The same company, however, charges for the add-ons like...

Can your small family grocery company become world’s most sought-after discount supermarket? Well, if you remain in the market for around a century, focus more on...

Groupon, the fastest company to reach $1 billion valuation milestone, is the pioneer of online deals revolution. The company has well positioned itself as a hyperlocal online...

You wouldn’t disagree with me if I say smartphones are the new wallets of the millennials. Cash has been long gone. According to a study conducted on...

The music industry saw its true growth after 2015 where the music streaming software and applications like Spotify (140 million subscribers), Apple Music (30 million subscribers),...

Founded in the living room of Pierre Omidyar in 1995, eBay is the pioneer of marketplaces for consumer-to-consumer and business-to-consumer vending. Even though it started off...