Brand Positioning: Definition, Types, & Examples
Customers weigh generic products offered by different brands according to the associations and traits they come … Read more
Essentials
What is Brand Personality? Definition & Examples
Personification is an innate tendency of human psychology. It refers to the attribution of human traits, emotions, or intentions to … Read more
What is A Brand? – Importance, Elements, Types, & Examples
Generally, people consider a name, logo, colour, and even sound to be a brand. While they’re … Read more
What Is Network Marketing? MLM Explained With Examples
Network marketing, also known as multi-level marketing, is a business model which involves a pyramid structured … Read more
The New Product Development Process – 8 Steps Of NPD
There’s a lot that goes into a product before it is introduced into the market. It … Read more
Product Life Cycle – 4 Stages of Product’s Life
Products have similar lives to living beings. They are born someday and they come to an … Read more
What Is Product Mix? Explanation With Examples
A product is an item produced or procured by the business to satisfy the needs of … Read more
Service Marketing Mix – 7 Ps of Marketing Mix
Services are different from tangible goods. They are- Intangible (have no fixed existence) Inseparable (cannot be … Read more
What is Marketing Mix? – The 4Ps & 7Ps Of Marketing Explained
The marketing mix theory, first coined by E. Jerome McCarthy in the 1960s, forms the foundation … Read more
What is Marketing Myopia? Definition and Examples
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a … Read more