ATL, BTL, & TTL Marketing – Definition, Examples, & Difference
Marketing activities (basically advertisements) today can be divided into three segments … Read more
Essentials
Rifle Approach | What is Rifle Approach in Marketing?
A rifle is used to hit a clearly defined target. … Read more
Why Brands Fail? Reasons for Brand Failure
The process of branding was developed to act as a … Read more
Why Brand Name Matters? How To Choose A Great Band Name
“What’s in a name? that which we call a rose … Read more
Brand Integration | What Is Branded Entertainment?
There is a rise of brands moving towards producing, sponsoring, … Read more
Cross Promotion: Definition, Benefits, Examples and Ideas.
People have witnessed cross promotion ever since they have learned … Read more
What Are Customer Touchpoints? Importance & Examples.
A company interacts with customers on many levels and at … Read more
What Is Brand Voice? How To Develop One?
Just like in human beings, a brand voice is the … Read more
What Is Brand Image? – Importance & Examples
Brand Image is how customers think of a brand. It … Read more