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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
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      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
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Essentials

ATL, BTL, & TTL Marketing – Definition, Examples, & Difference

by Aashish Pahwa
atl btl ttl marketing

Marketing activities (basically advertisements) today can be divided into three segments … Read more

Categories Marketing Essentials

Rifle Approach | What is Rifle Approach in Marketing?

by Aashish Pahwa
rifle approach

A rifle is used to hit a clearly defined target. … Read more

Categories Marketing Essentials

What is Shotgun Approach in Marketing?

by Aashish Pahwa
SHOTGUN APPROACH

A shotgun isn’t used to hit the eye of the … Read more

Categories Marketing Essentials

Why Brands Fail? Reasons for Brand Failure

by Aashish Pahwa
brand-failure

The process of branding was developed to act as a … Read more

Categories Branding Essentials, Guides

Why Brand Name Matters? How To Choose A Great Band Name

by Aashish Pahwa
brand name

“What’s in a name? that which we call a rose … Read more

Categories Branding Essentials, Guides

Brand Integration | What Is Branded Entertainment?

by Aashish Pahwa
brand integration

There is a rise of brands moving towards producing, sponsoring, … Read more

Categories Branding Essentials, Guides

Cross Promotion: Definition, Benefits, Examples and Ideas.

by Aashish Pahwa
CROSS PROMOTION

People have witnessed cross promotion ever since they have learned … Read more

Categories Marketing Essentials

What Are Customer Touchpoints? Importance & Examples.

by Aashish Pahwa
customer touchpoint

A company interacts with customers on many levels and at … Read more

Categories Marketing Essentials

What Is Brand Voice? How To Develop One?

by Aashish Pahwa
BRAND VOICE

Just like in human beings, a brand voice is the … Read more

Categories Branding Essentials

What Is Brand Image? – Importance & Examples

by Aashish Pahwa
BRAND IMAGE

Brand Image is how customers think of a brand. It … Read more

Categories Branding Essentials
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