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  • Categories
    • Guides
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    • Essentials
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Essentials

What is Marketing Myopia? Definition and Examples

by Aashish Pahwa
marketing myopia

Marketing Myopia, first expressed in an article by Theodore Levitt … Read more

Categories Marketing Essentials, Miscellaneous

Marketing Management Philosophies – 5 Marketing Concepts

by Aashish Pahwa
marketing concepts

Marketing concepts or marketing management philosophies are the philosophies used … Read more

Categories Marketing Essentials
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