Marketing Essentials
Distribution Channels – Definition, Types, & Functions
Product’s availability, ease of access, and the way it reaches the customer influence its demand a…
Aashish Pahwa
Startup Discovery
Sell Your Old Phones Within 60 Seconds – Instacash Startup Review
Operating in 13 cities in India and 8 cities in Malaysia, Instacash bills itself as a company which …
Business Models
How Does Postmates Work? | Postmates Business Model
A startup that operates a network of human couriers which lets you order nearly anything in your cit…
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The 12 Best Startup Directories & Startup Listing Websites
Starting a new business is exciting, but getting noticed can be tough. There are many ways to promot…
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The 10 Best Payment Gateways For Startups
Picking a payment gateway is one of those decisions that looks simple until you actually start compa…
Marketing Essentials
What Are SMART Goals? How To Write SMART Goals?
Most of you must have read or heard of this quote:
A goal without a plan is just a dream.
But …
Marketing Essentials
Barriers To Entry – Definition, Types, & Examples
No matter how hard you try, some markets have become impenetrable now. The barriers to entry to thes…
Business Models
Instacart Business Model | How Instacart Works?
Get 1,000s of products from the shops you already shop at, delivered to you on the same day (even wi…
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The 10 Best Financial Tools For Startups
Managing startup finances involves more than just tracking what comes in and goes out. You need to s…
Management Essentials
What Is Time Management: Ultimate Guide
If you ever feel like there is never enough time for you to execute your every planned task, we’re…
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The 10 Best Outsourcing Websites
80% of businesses worldwide now use outsourcing to stay competitive. That's not just big corporation…
Marketing Essentials
Competitive Advantage – Definition, Types, & Examples
The smart pricing, differentiation, branding, marketing, asset, and targeting strategies make some b…
Startup Essentials
What Is A Company? – Features & Types
A company has different definitions based on the country it is situated in.
In the UK:
A comp…
Startup Process
Understanding The Innovation Adoption Lifecycle
Do you ever wonder about how the market adopts a new product? Is there a process? A hierarchy? Shoul…
Marketing Essentials
Product Differentiation – Definition, Types, Importance & Examples
The markets are noisier and more crowded than ever, and customers are overwhelmed with too many choi…
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The 12 Best App Builders
Building an app used to mean hiring a developer or waiting months. Not anymore. No-code and AI-power…
Marketing Essentials
What Exactly Is Viral Marketing?
Who wouldn’t want his song to be the next Gangnam Style? Who wouldn’t want his brand’s adverti…
Business Models
What Is Concierge Service? – Meaning & Business Models
Do you ever wake up and feel like there should be someone to do your errands while you sit back and …
Marketing Essentials
The 10 Types Of Pricing Strategies
If choosing the right pricing strategy for your business seems like a completely daunting task, we'r…
