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  • Categories
    • Guides
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      • Startup Essentials
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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

What is Brand Personality? Definition & Examples

by Aashish Pahwa
brand personality

Personification is an innate tendency of human psychology. It refers to … Read more

Categories Branding Essentials

What is A Brand? – Importance, Elements, Types, & Examples

by Aashish Pahwa
what is brand

Generally, people consider a name, logo, colour, and even sound … Read more

Categories Branding Essentials

How Does WhatsApp Make Money? WhatsApp’s Revenue Model

by Aashish Pahwa
How does whatsapp make money

WhatsApp was developed by Jan Koum and Brian Acton in … Read more

Categories Brand Study, Business Models

Facebook Marketing – Facebook Posts and Advertisements for More Engagement

by Aashish Pahwa
engage on facebook

How to smartly use Facebook posts for more engagement? But before answering this … Read more

Categories Facebook Marketing, social media marketing

What Is Network Marketing? MLM Explained With Examples.

by Aashish Pahwa
network marketing

[ilj_no_linking]Network marketing, also known as multi-level marketing, is a business … Read more

Categories Marketing Essentials

The New Product Development Process – 8 Steps Of NPD

by Aashish Pahwa
NEW PRODUCT DEVELOPMENT

There’s a lot that goes into a product before it … Read more

Categories Marketing Essentials

Product Life Cycle – 4 Stages of Product’s Life

by Aashish Pahwa
PRODUCT LIFE CYCLE

Products have similar lives to living beings. They are born … Read more

Categories Marketing Essentials

How Does Facebook’s Newsfeed Algorithm Work?

by Aashish Pahwa
facebook marketing newsfeed algorithm

If you’re worried that the organic reach of your page’s … Read more

Categories Facebook Marketing, social media marketing

What Is Product Mix? Explanation With Examples

by Aashish Pahwa
product mix

A product is an item produced or procured by the … Read more

Categories Marketing Essentials

Service Marketing Mix – 7 Ps of Marketing Mix

by Aashish Pahwa
SERVICE Marketing mix 7 p's of marketing mix

Services are different from tangible goods. They are- Intangible (have … Read more

Categories Marketing Essentials
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