What is Consumer Behaviour? [Ultimate Guide]
Wouldn’t it be great if marketers know exactly what drives their target audience to choose a particular product over others? This knowledge, if analyzed and brought...
Who are Opinion Leaders & Why Are They Important?
With an insane number of varieties of products and services available in the market, we often look up to a certain people for choices these days....
Competitive Advantage – Definition, Types, & Examples
The smart pricing, differentiation, branding, marketing, asset, and targeting strategies make some brands, products, and services to be perceived as superior to others. These strategies lead to...
Product Differentiation – Definition, Types, Importance & Examples
The markets are noisier and more crowded than ever, and customers are overwhelmed with too many choices. That is why standing out from the competition has...
What is Word-Of-Mouth Marketing? [Ultimate Guide]
Before you start planning out your next major ad campaign, here’s something for you to think about. 75% of today’s buyers don’t believe advertisements. But don’t panic....
What Exactly Is Viral Marketing?
Who wouldn’t want his song to be the next Gangnam Style? Who wouldn’t want his brand’s advertisement to be as viral as old spice’s? Who wouldn’t...
Interactive Marketing 101: A Guide For Beginners
The threshold of a successful business lies in the customer’s satisfaction with its products. For a business to function consistently, the wants and needs of the...
The Math, Science, & Technology Behind Dynamic Pricing
Imagine this scenario: you want to buy a product from an e-commerce website, but after researching for the best product that fits your needs, you just...
What Is Price Anchoring & How It Works?
Apple aficionados will remember with a mixture of fondness and awe the day Steve Jobs introduced the iPad. After touting the revolutionary features at length, he...
The 10 Types Of Pricing strategies
If choosing the right pricing strategy for your business seems like a completely daunting task, we’re here to assure you that you’re not alone. But this...
