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  • Categories
    • Featured
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
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      • Product Management
  • For Startups
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Marketing Essentials

What Is Direct-To-Consumer? How D2C Model Works?

by Aashish Pahwa
direct to consumer D2C

D2C model stands for direct to consumer. It is based … Read more

Categories Marketing Essentials

What Is Advertisement? – Examples, Objectives, & Importance

by Aashish Pahwa
advertisement

Advertisements come in various shapes, sizes, and forms, be it … Read more

Categories Marketing Essentials

What Is Point of Purchase? – POP Marketing Definition & Examples

by Tanya Chhabra
point of purchase

An average supermarket shopper can be exposed to around 20,000 … Read more

Categories Marketing Essentials

What is Billboard Advertising? [Complete Guide]

by Prachi Mishra
BILLBOARD ADVERTISING

What comes immediately to your mind when you picture Times … Read more

Categories Marketing Essentials

What Is Packaging? – Definition, Types, & Functions

by Aashish Pahwa
what is packaging

One cannot transport eggs from a poultry farm to the … Read more

Categories Marketing Essentials

What Is Comparative Advertising? – Examples, Pros & Cons

by Khushi Agrawal
Comparative advertising

An average human is exposed to around 5000 ads every … Read more

Categories Marketing Essentials

What Is Customer Experience? – Importance & Strategies

by Prachi Mishra
Customer Experience

Let’s go back to the last time you wanted to … Read more

Categories Marketing Essentials

What Is Labelling? – Product Label Types & Components

by Aashish Pahwa
product labelling

There’s something common in a shirt with a printed cloth … Read more

Categories Marketing Essentials

What Are Convenience Products? – Characteristics & Types

by Riya Khanna
Convenience products

Everyone has gone for a stress-free purchase at least once, … Read more

Categories Marketing Essentials

What Are Shopping Products? – Characteristics & Types

by Riya Khanna
shopping products

Consumer products satisfy the needs, wants, and desires of the … Read more

Categories Marketing Essentials
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