In this competitive world with innumerable marketing and advertising mediums and powerful marketing campaigns, you’ve got to communicate a consistent marketing message using a 360-degree approach...
Ever see an ad so good that it made you look for the product on the internet? While comparing phones, what made you choose Google Pixel...
A product without a marketing plan is like a traveller without a map. When you’re preparing for a trip, you consider lots of things like the...
With increasing competition among companies to grow their business, the technology that backs the more personalized advertisements and campaigns has evolved as well. Businesses now seek...
In today’s world, more and more customers are becoming not only environmentally conscious but also environmentally responsible. According to a study by Unilever, a third of...
The term marketing strategy is used at such a frequency that even the people who know very little about it use it in their daily routine....
Value proposition is the #1 reason your target audience tries or buys your offering. It is the chief trigger for the prospects to think of your...
Advertisements have their ways to make us buy the advertised products, don’t they? But imagine the impact that a whole series of advertisements, all sharing the...
Marketers use this term with such a frequency that their autocorrect adds the term campaign whenever they type marketing in a text. But what exactly does...
The sun is out, you get ready for your morning workout. Donning your Nike sports shoes and Adidas training tee, you start your workout and finish...
