The smart pricing, differentiation, branding, marketing, asset, and targeting strategies make some brands, products, and services to be perceived as superior to others. These strategies lead to...
The markets are noisier and more crowded than ever, and customers are overwhelmed with too many choices. That is why standing out from the competition has...
Before you start planning out your next major ad campaign, here’s something for you to think about. 75% of today’s buyers don’t believe advertisements. But don’t panic....
Who wouldn’t want his song to be the next Gangnam Style? Who wouldn’t want his brand’s advertisement to be as viral as old spice’s? Who wouldn’t...
The threshold of a successful business lies in the customer’s satisfaction with its products. For a business to function consistently, the wants and needs of the...
Imagine this scenario: you want to buy a product from an e-commerce website, but after researching for the best product that fits your needs, you just...
Apple aficionados will remember with a mixture of fondness and awe the day Steve Jobs introduced the iPad. After touting the revolutionary features at length, he...
If choosing the right pricing strategy for your business seems like a completely daunting task, we’re here to assure you that you’re not alone. But this...
For the last 63 years, Mcdonald’s staff’s “Would you like fries with that?” has been adding millions to the company’s revenue every year. Even though it’s a...
Although it is true that there are as many sales strategies in the world as there are salesmen; you still won’t disagree with me if I...
