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  • Categories
    • Featured
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
    • Startup Resources
    • Startup Reviews
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Marketing Essentials

What Is Subliminal Advertising? How Does It Work?

by Aashish Pahwa
Subliminal Advertising

One of the most controversial and debated forms of marketing … Read more

Categories Marketing Essentials

What Is PESTLE Analysis? – Factors, Importance & Examples

by Janvi Gupta
PESTLE analysis

When it comes to business success, not everything is in … Read more

Categories Marketing Essentials

What Is Place Mix? – Components & Examples

by Prachi Mishra
place mix

It’s one thing to have a fantastic product at a … Read more

Categories Marketing Essentials

What is Foot Traffic? How To Measure It?

by Anuj Kapoor
Foot traffic

One may likely have heard that location is everything. When … Read more

Categories Marketing Essentials

What Is Evangelism Marketing? – Importance, Types, & Examples

by Janvi Gupta
Evangelism Marketing

Literally meaning ‘to convert’, evangelism in marketing means the conversion … Read more

Categories Marketing Essentials

What Is Field Marketing? – Characteristics & Types

by Anuj Kapoor
Field Marketing

People can shop with the press of a button in … Read more

Categories Marketing Essentials

What Is Corporate Social Responsibility (CSR)?

by Aashish Pahwa
corporate social responsibility CSR

Corporations can have more detrimental effects on the environment than … Read more

Categories Marketing Essentials

What Is Traditional Marketing? – Channels & Examples

by Anuj Kapoor
traditional marketing

The way one conducts business is vastly different from how … Read more

Categories Marketing Essentials

What Is An Invoice? – Components, Types, & Templates

by Prachi Mishra
invoice

As a small business owner, once you’ve finally mapped your … Read more

Categories Marketing Essentials

What Is Promotion Mix? – Elements & Examples

by Aashish Pahwa
promotion mix

In business, just developing a product isn’t enough to achieve … Read more

Categories Marketing Essentials
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