Product and Brand Positioning Map
A company’s position is the set of perceptions, impressions, ideas and feelings that consumers have for its product compared to competing products. Marketers often plan brand positions...
Competitive Strategies – Addressing Competition & Driving Growth
A typical market is occupied by multiple firms competing for the position of the market leader. Marketers always want to occupy a well-known place in the...
What is a BCG Matrix? – Examples & How-To Guide
While preparing for exams or a competition, we often start by segregating subjects that we find easy from the difficult ones. We accordingly devote time to...
Integrated Marketing Communication – Meaning, Tools, & Examples
In this competitive world with innumerable marketing and advertising mediums and powerful marketing campaigns, you’ve got to communicate a consistent marketing message using a 360-degree approach...
AIDA Model – Explanation, Examples, & Variants
Ever see an ad so good that it made you look for the product on the internet? While comparing phones, what made you choose Google Pixel...
What is a Marketing Plan & How To Write One?
A product without a marketing plan is like a traveller without a map. When you’re preparing for a trip, you consider lots of things like the...
Trigger Marketing: Everything You Need To Know!
With increasing competition among companies to grow their business, the technology that backs the more personalized advertisements and campaigns has evolved as well. Businesses now seek...
What Is Green Marketing? [The Complete Guide]
In today’s world, more and more customers are becoming not only environmentally conscious but also environmentally responsible. According to a study by Unilever, a third of...
What Is Marketing Strategy? – Examples, Components, & Planning
The term marketing strategy is used at such a frequency that even the people who know very little about it use it in their daily routine....
What Is A Value Proposition? – Examples & Templates
Value proposition is the #1 reason your target audience tries or buys your offering. It is the chief trigger for the prospects to think of your...
