Marketing Essentials

“The whole is more than the sum of its parts.” — Aristotle A human will always be greater than the sum of eyes, nose, legs, hands,...

Marketing, according to Kotler, is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”....

Advertising is the action of calling public attention to something through paid announcements by an identified sponsor. The choice of advertising medium depends on two aspects...

Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing. The...

A rifle is used to hit a clearly defined target. Hunters prefers to use a rifle when they’re clear about the object they want to hit...

A shotgun isn’t used to hit the eye of the bird. Hunters who use shotgun are just concerned with killing the bird (or any bird beside...

We’ve witnessed Cross Promotion ever since we’ve learned to read and recognize. The term might be new to us but the concept isn’t. For example –...

A company interacts with the customers on many levels and at many places. These interactions are necessary for a company to carry out their marketing & branding...

Have you ever seen any part of the Home Alone Series? Did you see how the ‘kid’ uses the unconventional methods to fight against those ‘experienced...