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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
    • Startup Resources
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Marketing Essentials

What Is An Influencer? How Do They Work?

by Aashish Pahwa
what is an influencer

Social media marketing has changed the game when it comes … Read more

Categories Marketing Essentials

What is FMCG? – Characteristics, Types, Examples

by Aashish Pahwa
FMCG fast-moving consumer goods

The abbreviation ‘FMCG’ is widely used in many parts of … Read more

Categories Marketing Essentials

What Is Advertorial? – Characteristics, Types, & Examples

by Aashish Pahwa
advertorial

Ads don’t always look like ads. They can be disguised … Read more

Categories Marketing Essentials

What Is Business Opportunity? – Importance, Types, & Identification

by Aashish Pahwa
Business Opportunity

An opportunity is a chance to take advantage of a … Read more

Categories Marketing Essentials

What Is Q-Commerce? – Quick Commerce Business Model Explained

by Aashish Pahwa
Q-commerce

Getting products delivered within an hour of ordering was a … Read more

Categories Marketing Essentials

What is Customer Centricity? – Importance, Benefits, & Examples

by Aashish Pahwa
Customer centricity

Today, a customer is no longer just a number or … Read more

Categories Marketing Essentials

What Is Visual Merchandising? – Importance, Elements, & Examples

by Aashish Pahwa
visual merchandising

Visual merchandising is what one sees when walking into a retail … Read more

Categories Marketing Essentials

What Is Price Mix? – Strategies, Objectives, & Examples

by Prachi Mishra
Price Mix

A brilliant product in the correct location with excellent advertising … Read more

Categories Marketing Essentials

What Is Subliminal Advertising? How Does It Work?

by Aashish Pahwa
Subliminal Advertising

One of the most controversial and debated forms of marketing … Read more

Categories Marketing Essentials

What Is PESTLE Analysis? – Factors, Importance & Examples

by Janvi Gupta
PESTLE analysis

When it comes to business success, not everything is in … Read more

Categories Marketing Essentials
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