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  • Categories
    • Featured
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
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      • Product Management
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Marketing Essentials

Oligopoly: Definition, Types, Characteristics, & Examples

by Siddhi Kamble
OLIGIPOLY

As economies continue to develop, various industries witness a rise … Read more

Categories Marketing Essentials

What Is After-Sales Service? – Types & Examples

by Aashish Pahwa
after-sales service

Customers are the biggest asset a business can have, and … Read more

Categories Marketing Essentials

Monopoly: Definition, Types, Characteristics, & Examples

by Siddhi Kamble
monopoly

Economies around the world witness a combination of different market … Read more

Categories Marketing Essentials

What Is White Label? – Process, & Examples

by Aashish Pahwa
white labelling

Not every business develops its offering intending to operate on … Read more

Categories Marketing Essentials

What Is TAM SAM SOM? How To Calculate It?

by Aashish Pahwa
TAM SAM SOM

Developing a product without proper market analysis is a gamble. Any experienced … Read more

Categories Marketing Essentials

The 12 Functions Of Marketing

by Yashika Ahuja
functions of marketing

Every business survives on the money of its consumers. Marketing … Read more

Categories Marketing Essentials

What Is A Customer? Types Of Customers Explained

by Yashika Ahuja
types of customers

A business operates in a highly dynamic business environment. If … Read more

Categories Marketing Essentials

What Is Marketing? – Principles, Types & Scope

by Aashish Pahwa
what is marketing

Contrary to what most people think, marketing isn’t just about … Read more

Categories Marketing Essentials

What Is Product Line? – Definition & Examples

by Aashish Pahwa
PRODUCT LINE

As the company grows, it expands its product portfolio. Some … Read more

Categories Marketing Essentials

What Is Repositioning? – Meaning, Reasons, & Example

by Aashish Pahwa
repositioning

What if I told you that Java failed during its … Read more

Categories Marketing Essentials
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