Marketing Essentials

Advertising is the action of calling public attention to something through paid announcements by an identified sponsor. The choice of advertising medium depends on two aspects...

Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing. The...

A rifle is used to hit a clearly defined target. Hunters prefer to use a rifle when they’re clear about the object they want to hit...

A shotgun isn’t used to hit the eye of the bird. Hunters who use shotgun are just concerned with killing the bird (or any bird beside...

We’ve witnessed Cross Promotion ever since we’ve learned to read and recognize. The term might be new to us but the concept isn’t. For example –...

A company interacts with the customers on many levels and at many places. These interactions are necessary for a company to carry out its marketing &...

Have you watched any part of the Home Alone Series? Did you see how the ‘kid’ uses the unconventional methods to fight against those ‘experienced adults’...

Network marketing, also known as multi-level marketing, is a business model which involves a pyramid structured network of people who sell a company’s products. The participants...

New Product development is a journey. It’s the road which leads to the actual product and then the actual product to the market. Every product goes...

Products have similar lives to living beings. They are born someday and they come to an end someday. Product life cycle is the set of stages...