What Are Shopping Products? – Characteristics & Types
Consumer products satisfy the needs, wants, and desires of the ultimate users. These products are further … Read more
Marketing Essentials
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
What Is A KPI? – Definition, Examples, & Measurement
American Psychological Association claims that monitoring progress increases one’s chances of success. Assessing people’s performance increases … Read more
What Is Surrogate Advertising? – Definition & Examples
In the era of new-age technology, advertisements have become a strong source of influence on both … Read more
What Is Grassroots Marketing? – Examples, Pros, & Cons
In 2013, the Canadian budget airline WestJet surveyed passengers using interactive life-like screens, which depicted Santa … Read more
What Is Relationship Marketing? – Examples & Strategies
Acquiring new customers is an expensive task when compared to retaining existing ones. With limited resources, … Read more
Perfect Competition – Definition & Characteristics
Economies around the world house several market structures, some of which are hypothetical – that do … Read more
What Is Price? – Meaning & Function
When a customer goes to a grocery store to buy some wheat flour or uses a … Read more
What Is Out-Of-Home Advertising? – Types & Examples
Advertising is one of the best tools to communicate with customers. It helps them get to … Read more
What Is Transactional Marketing? – Examples & Strategies
Every business’s objective is to sustain by increasing sales and maximising its profits. These organisations employ … Read more
What Is Green Innovation? – Types & Examples
What do Tesla and IKEA have in common? Besides being top-tier companies, they are motivated to … Read more