Category: Marketing Essentials

Public image makes up 63% of the value of most companies today. When there’s a mishap or when the company’s reputation breaks down, it...

Did you check your phone before you started reading this article? Did you browse through your social media feed? Did you enquire about the...

“Did you hear about Bitcoin? It’s an insane investment! I invested $100 and earned more than $1000. Can you believe that?” Welcome to the...

The demand for your product depends on the needs, wants, and luxuries of your customers. These needs, demands, and luxuries are different for different...

Let’s gather some data. Wear some comfortable clothes and go for research to your nearest supermarket store. Don’t forget to carry your notepad and...

You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market for a long run. Maybe you already know...

Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has been a steep rise in social marketing campaigns....

The marketing activities of the business are affected by several internal and external factors. While some of the factors are in the control of...