What is Ambush Marketing? How is it used in Brand Wars?
Marketing, according to Kotler, is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”....
Different Types Of Advertising Mediums
Advertising is the action of calling public attention to something through paid announcements by an identified sponsor. The choice of advertising medium depends on two aspects...
Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing. The...
Rifle Approach | What is Rifle Approach in Marketing?
A rifle is used to hit a clearly defined target. Hunters prefers to use a rifle when they’re clear about the object they want to hit...
Shotgun Approach | What is Shotgun Approach in Marketing?
A shotgun isn’t used to hit the eye of the bird. Hunters who use shotgun are just concerned with killing the bird (or any bird beside...
Cross Promotion : Definition, Benefits, Examples and Ideas.
We’ve witnessed Cross Promotion ever since we’ve learned to read and recognize. The term might be new to us but the concept isn’t. For example –...
What are Customer Touch Points? Analysis, Mapping, & Examples.
A company interacts with the customers on many levels and at many places. These interactions are necessary for a company to carry out their marketing & branding...
What is Guerrilla Marketing? Explanation, Strategies & Examples
Have you ever seen any part of the Home Alone Series? Did you see how the ‘kid’ uses the unconventional methods to fight against those ‘experienced...
What Exactly Is Network Marketing? MLM Explained With Examples.
Network marketing, also known as multi-level marketing, is a business model which involves a pyramid structured network of people who sell a company’s products. The participants...
8 Steps of New Product Development | Marketing Before Introduction
New Product development is a journey. It’s the road which leads to the actual product and then the actual product to the market. Every product goes...
