What Is Social Marketing?
Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has been a steep rise in social marketing campaigns. Yes, the...
Marketing Environment: Explanation, Components, & Importance
The marketing activities of the business are affected by several internal and external factors. While some of the factors are in the control of the business,...
The Importance Of Marketing In Today’s World
While the brain of a business is the finance department, body the product offered, the heart is the marketing department of the business which pumps oxygen...
Market Segmentation – Definition, Bases, Types & Examples
Market segmentation is one of the most efficient tools for marketers to cater to their target group. It makes it easier for them to personalize their...
Understanding the Marketing Funnel
A goal without planning is just a dream. You need a ‘start to finish’ plan in order to ensure effective use of resources and better results....
Understanding the 4C’s of Marketing Mix
Ever since the beginning, businesses focused on themselves more than the customers. But the rules of this game has been changed long ago. It’s the customer...
The Marketing Research Process
Marketing plays an important role in the success of a business in any industry. It is one of the reasons why a brand retains and even...
Holistic Marketing – Meaning, Concepts, and Importance
“The whole is more than the sum of its parts.” — Aristotle A human will always be greater than the sum of eyes, nose, legs, hands,...
What Is Remarketing And How Does It Work?
Has it ever happened to you that after you’ve left a showroom (preferably an automobile showroom) or a bank without making a purchase, you start receiving...
What Is Ambush Marketing? How Is It Used In Brand Wars?
Profit is an important aspect of any marketing strategy and the increased competition has made it more challenging for the business to earn it. This race...
