Service Marketing Mix – 7 Ps of Marketing Mix
Services are different from tangible goods. They are- Intangible (have no fixed existence) Inseparable (Cannot be separated from its provider) Not stored (Cannot be stored in...
What is Marketing Mix? 4P’s of Marketing Mix
Marketing mix theory, first coined by E. Jerome McCarthy in 1960’s, is one of the basics of marketing for anyone to run a successful business. But before...
What is Marketing Myopia? Definition and Examples
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a short-sighted and inward looking approach to marketing which focuses on...
Marketing management philosophies – Five marketing concepts
Marketing is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. Marketing concepts (or marketing...
