Understanding the Marketing Funnel
A goal without planning is just a dream. You need a ‘start to finish’ plan in order to ensure effective use of resources and better results....
Understanding the 4C’s of Marketing Mix
Ever since the beginning, businesses focused on themselves more than the customers. But the rules of this game has been changed long ago. It’s the customer...
The Marketing Research Process
Marketing plays an important role in the success of a business in any industry. Furthermore, effective marketing is one of the reasons why a brand retains...
Holistic Marketing – Meaning, Concepts, and Importance
“The whole is more than the sum of its parts.” — Aristotle A human will always be greater than the sum of eyes, nose, legs, hands,...
What Is Remarketing And How Does It Work?
Has it ever happened to you that after you’ve left a showroom (preferably an automobile showroom) or a bank without making a purchase, you start receiving...
What is Ambush Marketing? How is it used in Brand Wars?
Marketing, according to Kotler, is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”....
Different Types Of Advertising Mediums
Advertising is the action of calling public attention to something through paid announcements by an identified sponsor. The choice of advertising medium depends on two aspects...
Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing. The...
Rifle Approach | What is Rifle Approach in Marketing?
A rifle is used to hit a clearly defined target. Hunters prefers to use a rifle when they’re clear about the object they want to hit...
Shotgun Approach | What is Shotgun Approach in Marketing?
A shotgun isn’t used to hit the eye of the bird. Hunters who use shotgun are just concerned with killing the bird (or any bird beside...
