Whenever one thinks of an internet messenger there seems to be a unanimous preference of a particular messenger known as Whatsapp. No doubt that speed, end to end encryption, file sharing, and group chats are what makes Whatsapp great, but there is one application that has implemented those features from the very beginning and does it better even now.
Communications need to be secure and private, and security and privacy have proven to be pivotal since the World War 2 and Telegram has the most secure channel for your daily communications. It’s an internet messenger just like Whatsapp or Facebook Messenger but has a totally different USP – more power to the users.
Intrigued? Read ahead to know everything about how Telegram works and makes money.
How is Telegram Different From Others?
Telegram works on the principle of Cloud Storage. Cloud storage is dynamic which means that once your data is saved, it could be accessed by you from any number of devices at any point in time, without the need to back up.
You can keep track of your sessions and download your files at any given point of time, so cloud storage makes data accessible for the user.
Telegram gives the option to a user to send their data in uncompressed form.
Images which are often compressed by other messaging apps lose their details when compressed but due to this feature in Telegram you could send over your data without lossy transmission.
File Size and Type
In telegram the maximum size of data you could transfer is 1.5 Gigabytes. Transferring files which are memory heavy makes it possible to share critical short clips recorded in 4k format or even that casual outing video you made possible.
Also due to Cloud Storage receiver could stream the videos with downloading taking place in the background which makes video previewing easy.
Telegram does not restrict users to send over only certain types of files which make this platform the go-to messaging app to send over those rare file formats you had to struggle with, and it made you scramble the internet to find a way to send it.
Bots, Groups, & Channels
Bots are simply Telegram accounts that are operated by software rather than actual people and these bots generally have AI features that can be used to teach, play, search, broadcast, conduct polls, reminders, etc.
Telegram groups are places where you add people from your contact list or make them join via a link. These types of groups can have at most 200,000 members and bots.
Channels are essentially groups where only the admin can post. These channels can be used for broadcasting videos, images, and texts and can have any number of followers.
Privacy & Currency Exchange
The location of servers of Telegram is super secret and the founder of Telegram has devised a custom data protocol which secures the data of the users. A combination of AES and RSA encryption along with Diffie Hellman makes chats secure.
This has enabled users to use bots to carry business and the security of Telegram has gained popularity to such an extent that people tend to prefer Telegram over other services when it comes to money transfers.
Business Model Of Telegram
Telegram as of March 2014 had 35 million downloads with 15 million users exchanging over 8 billion messages per month.
Fast forward to 2021 Telegram has now over 500 million users.
This cloud-based application has attracted users mostly because of its security and privacy.
The issue of privacy has a huge impact on the popularity of Telegram is evident from the fact that following the controversy caused by a greater control on chats carried on Kakao Talk by South Korea President Park Geun-Hye many citizens swapped to Telegram for greater privacy.
Even in the aftermath of the ban of Whatsapp in Brazil in 2015 Telegram registered about 1.5 million downloads.
With the recent news of Cambridge Analytica Breach where Facebook, owner of Whatsapp was involved, users are giving preference to privacy and security.
The venture founded by Russian duo of brothers Pavel Durov and Nikolai Durov is valued in the range of $3-5 Billion and according to the founders will never be up for sale.
These facts are astonishing since Telegram spent even 0 cents on promotion and user base is growing organically based on the product.
How Does Telegram Make Money?
Telegram is a free app that currently runs on donations. According to a blog on the telegram:
We believe in fast and secure messaging that is also 100% free.
Pavel Durov, who shares our vision, supplied Telegram with a generous donation, so we have quite enough money for the time being. If Telegram runs out, we will introduce non-essential paid options to support the infrastructure and finance developer salaries. But making profits will never be an end-goal for Telegram.
But on December 2020, Durov also pointed on to the possible future revenue-generating strategies of Telegram.
All the features that are currently free will stay free. We will add some new features for business teams or power users. Some of these features will require more resources and will be paid for by these premium users. Regular users will be able to keep enjoying Telegram – for free, forever.
All parts of Telegram devoted to messaging will remain ad-free. We think that displaying ads in private 1-to-1 chats or group chats is a bad idea. Communication between people should be free of advertising of any sort.
In addition to its messaging component, Telegram has a social networking dimension. Our massive public one-to-many channels can have millions of subscribers each and are more like Twitter feeds. In many markets the owners of such channels display ads to earn money, sometimes using third-party ad platforms. The ads they post look like regular messages, and are often intrusive. We will fix this by introducing our own Ad Platform for public one-to-many channels – one that is user-friendly, respects privacy and allows us to cover the costs of servers and traffic.
If Telegram starts earning money, the community should also benefit. For example, If we monetize large public one-to-many channels via the Ad Platform, the owners of these channels will receive free traffic in proportion to their size. Or, if Telegram introduces premium stickers with additional expressive features, the artists who make stickers of this new type will also get a part of the profit. We want millions of Telegram-based creators and small businesses to thrive, enriching the experience of all our users.
Possible Future Strategies Of Telegram
According to Pavel Durov, Telegram has two revenue making strategies planned ahead:
So, yes, Telegram has plans to money through advertisements. But unlike Facebook and WhatsApp, these advertisements will not be microtargeted and will not use sensitive data of the users.
These ads will only be available on one-to-many groups through Telegram’s own ad platform. And the channel admin will get a share of the revenue as well.
The platform also plans to launch premium stickers that users can purchase and use in chats.
Concerns Over Future
Telegram’s selling point is security and privacy. These two ideas are so firmly rooted in the organisational setup that Telegram Team has to relocate from their original base in St Petersburg to various location and finally settling in Dubai.
Due to its free and dynamic nature and host of useful features Telegram might soon become the fastest growing messenger app and increase its user base. Since it does not spend on marketing, users are assured of the product quality, and any statistics that come out of Telegram is purely organic.
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An experienced developer and tech entrepreneur. Kanishk loves to write about machine learning, entrepreneurship, and tech trends.