What Is A Unicorn Startup Company?

We always talk about unicorns like Uber, Airbnb, Snap, Didi, Pinterest etc, but little do we discuss what unicorn actually means. Why are some startups given such a title? Is this title given only to the startups belonging to a specific niche? What is a decacorn?

Here’s an answer to all of your FAQs about the unicorn startup companies.

What Is A Unicorn Company?

The term unicorn was coined in the year 2013 by the founder of the Cowboy Ventures, Aileen Lee, when she referred to the 39 startups that had a valuation of more than $1 billion as unicorns. The term was used to put an emphasis on the rarity of such startups.

The definition of a unicorn startup has remained the same since then. A unicorn is a startup company founded after 2003 which has a current valuation of more than $1 billion. However, the number of unicorns has increased manifold.


How Many Unicorns Are There In The World?

According to a report by CBInsights, there are a total of 197 unicorns in the world, the top 5 being:

  • Uber, with the valuation of $68 billion
  • Didi Chuxing, with the valuation of $56 billion
  • Xiomi, with the valuation of $46 billion
  • Meituan Dianping, with the valuation of $30 billion, and
  • Airbnb, with the valuation of $29.3 billion
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Characteristics of Unicorn Companies

On an average, around 4 unicorns are born every year. But what makes them different from other startups?

Disruptive Innovation: Nearly all of the unicorn startups have disrupted the industry they belong to. Uber changed the way people book cabs, Airbnb capitalized on the sharing economy, Snapchat disrupted the social networking sphere, etc.

First Mover’s Advantage: Disruption and the first mover’s advantage go hand in hand. Unicorns not only capitalize on the first mover’s advantage but maintain their positioning by constantly innovating and improving.

Technology Paradigm Shift Capitalization: 87% of the unicorn products are software, 7% are hardware, and the rest 6 percent are other products and services. Almost all of the unicorns till now have capitalized on the market undergoing a technology paradigm shift. Uber brought taxi booking on the tap of a phone, Airbnb made sharing possible over the internet, Dropbox capitalized on the cloud-based technology, etc.

Consumer Focused: 62% of the unicorns are B2C and their business models are focused on making the things more easier and affordable for the consumers. Spotify makes it easier to listen to the music of the world, Instacart lets you order groceries on a tap of an app, etc.

Private Companies: Most of the unicorns are privately held companies which get their valuation when a bigger company acquires it or invest in it.

Is The Term Unicorn Limited To Tech Startups?

There are hundreds of unicorns in the world operating in the on-demand, sharing, eCommerce, retail, and 100s of other sectors. Even though most of them are tech startups, the term unicorn is not limited only to tech.

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Unicorn vs. Narwhal

The term narwhal was coined by the CEO of Garibaldi Capital Advisors, Brent Holliday. The term exclusively refers to a Canadian based unicorn. That is, a Canadian startup company that has a valuation of more than 1 billion is called a narwhal. HootSuite, Kik, Shopify, Wattpad, etc. are few of the examples of Narwhal companies.

What Is A Decacorn (Super Unicorn)?

A unicorn which crosses the valuation of $10 billion is called a decacorn or a super unicorn. Uber, Dropbox, Snap, SpaceX, WeWork, etc. are some famous Decacorns.

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  1. Aashish, first of all thank you for awesome content – it is a great enjoyment going through the resource.
    Can you pls devote next post re WeWork, would love to hear your views on their business model. Thank you