Startup Essentials

The world of entrepreneurship requires you to plan for uncertainties. You cannot wait for some mishap to decide on the redressal method; you have…

The startup ecosystem is booming like never before. There’s disruption and behavioural alteration in almost every industry that you can think of. But then,…

The market today is more competitive than ever. The players have added new attributes to competition and the value scoring isn’t limited to quality…

The startup ecosystem is not as easy-going as it looks from the outside. It is marked with 12-hour long workdays, endless brainstorming sessions, and…

Sometimes, profits are not enough for a business to meet their expansion and growth goals. And to cover for that, they have to take…

When people talk about business financing, they tend to limit themselves to debt financing and equity financing. Even though a new form, crowdfunding serves…

Many entrepreneurs believe that the size of a VC funding round corresponds with their degree of performance. Unfortunately, this is a false assumption. Although…

Mark Zuckerberg once said that Facebook has never bought a company for the sake of buying a company. They buy companies to hire great…

Google, Amazon, Airbnb, Snapchat, Facebook, Netflix, and YouTube have more in common than what usually meets the eye. Apart from being some of the…

A disruptive idea marks the start of a startup. But not all ideas convert into real businesses. Some are discarded during the course and…

When starting a business, an individual has to make many key decisions. A business owner might choose to branch out, establish different departments and…

Having a traditional partnership firm is a common practice followed by a lot of people. People find this a lucrative option to avoid various…

Value is the spine of the business ecosystem. The customer is the centre of the system having all the necessary resources to make it…

A business has to do two things right to stay in the market for long – create value for the customers and find a…

Every firm wants to deliver a quality bug-free product to its customers. Thus, testing becomes a crucial step in the manufacturing process. It is…

Every company wants its target market to accept the product it has to offer gladly. While many companies predict demand in the first instance,…

Entrepreneurship is all about finding opportunities, converting them into a business, and taking risks while doing so. While many entrepreneurs find their motivation in…

Startups are a lot like plants. An entrepreneur sows a seed in the form of a startup idea, takes care of it and nurtures…

No one wants to launch a faulty product in the market. But often, there are bugs, flaws, and errors that are not visible to…

The economics of modern businesses like telecom, insurance, SAAS and other subscription-based businesses differs considerably from businesses operating on traditional business models. These businesses…

Acquiring new customers isn’t easy. It not only requires sales efforts but there’s also a monetary cost involved. This monetary cost could be as…

According to Stanford, every business that exists today might become a subscription business soon. And with the subscription-based business model comes the requirement of calculating KPIs like:…

Generally, your startup will not be profitable during its early stages. By not profitable, I mean that you’ll spend more than you’ll earn. This…

Every business has a journey. Their endings might be different but starting is always the same i.e. from a small-scale business to a large-scale…