Marketing & Sales Guides
10 Proven Restaurant Marketing Ideas
Just having good food and ambience is not enough anymore if you want your restaurant to stand out am…
Marketing & Sales Guides
Bolster your marketing and sales prowess with our comprehensive Marketing & Sales Guides section, featuring a wealth of resources designed to help you excel in both disciplines. Covering a diverse range of topics, from digital marketing strategies and content creation to lead generation and closing techniques, these practical guides provide step-by-step instructions, best practices, and expert insights to help you create impactful campaigns and drive sales performance. Ideal for entrepreneurs, marketing and sales professionals, and business enthusiasts, the Marketing & Sales Guides section empowers you with the knowledge and tools needed to thrive in today’s competitive business environment and achieve lasting success.
Marketing & Sales Guides
The 12 Best Startup Websites For Inspiration
Whether you’re a small business owner, entrepreneur, or hobbyist, if you’re running a startup, y…
Marketing & Sales Guides
Top 12 Examples of Corporate Social Responsibility (CSR)
In today’s corporate landscape, your commitment to social and environmental responsibility can…
Marketing & Sales Guides
19 Social Media Trends Shaping Brand Marketing
Social media has such an impact on people that 61% of them use their phones within 5 minutes of waki…
Marketing & Sales Guides
Top 10 Branding Ideas To Grow Your Business
You’ve worked hard to build a successful business. You might have even disrupted the industry …
Marketing & Sales Guides
The D2C Marketing Guide
A few decades back, if you asked a new company what kind of distribution channel they would use, the…
Marketing & Sales Guides
Developing A Software Marketing Strategy [Detailed Guide]
Building a software is hard enough, but getting people to actually buy and use it is an entirely dif…
Marketing & Sales Guides
The 6 Proven Video Marketing Strategies
If I ask you when was the last time you watched a video, you would most likely answer “a few h…
Marketing & Sales Guides
12 Actionable Ways To Improve Customer Satisfaction
Just a good product isn’t enough anymore – customers today expect a great experience too…
Marketing & Sales Guides
How To Build A Sales Funnel For Your Business?
Customer acquisition is much like dating. It happens in stages. It starts with the customer being un…
Marketing & Sales Guides
How to Spot Trends – 16 Trendspotting Resources
Today, staying ahead of the curve is more important than ever. Knowing what’s trending can give yo…
Marketing & Sales Guides
Make Money With Your Computer And Internet – 10 Proven Ways
There are people all over the world who earn their livelihood just using their laptops and the inter…
Marketing & Sales Guides
15 Psychological Tricks Big Brands Use To Sell More
We’ve all been there – went to the supermarket to buy some groceries and found ourselves…
Marketing & Sales Guides
TikTok Marketing: An Actionable Guide
TikTok, an app that erupted in popularity among younger demographics, has steadily matured into a gl…
Marketing & Sales Guides
How To Deal With Difficult Customers – 7 Psychological Hacks
If you’re in business, you know that it’s not always easy to deal with customers who are…
Marketing & Sales Guides
What Is Buyer’s Remorse & How To Avoid It? [Complete Guide]
Have you ever put something in your shopping cart only to regret it later? Well, you’re not alone….
Marketing & Sales Guides
How To Harness The Power Of Network Effects [Actionable Guide]
Ever wondered why no competitor could come close to Facebook even when Google spent billions to make…
Marketing & Sales Guides
6 Proven Customer Acquisition Strategies To Win Customers
You might have a perfect offering ready for the market. But convincing the market to accept and buy …
Marketing & Sales Guides
Good & Bad Advertising Slogans (And How To Differentiate Between Them)
I’m lovin’ it- The moment you hear this phrase, a picture of burgers, fries, and soft-drinks pop…
Marketing & Sales Guides
The First Successful Repositioning In History
What do you do when the existing perception of your brand in the minds of your customers is unfavour…
Marketing & Sales Guides
SaaS Marketing: A How-To Guide
Have you, in the last five years, used a C.D., floppy drive, or a camera with a film tape? Probably …
Marketing & Sales Guides
What Is Net Promoter Score (NPS)? – A Guide
Customer reviews, ratings, and recommendations have become the three new Rs for your business. Why, …
Marketing & Sales Guides
How To Create An Influencer Marketing Strategy?
Is there a usual process you follow when you want to buy something new for yourself? How do you deci…
Marketing & Sales Guides
Customer Friction | What Is It & How Do You Reduce It?
Have you ever clicked on a link only to wait forever to load up? Ever felt that an app takes forever…
Marketing & Sales Guides
Place marketing: Strategies & Real-World Examples
Outings are all about experiences. Treks, road trips, fests or a day spent laying on the beach, all …
Marketing & Sales Guides
Measuring Influencer Marketing ROI
Studies have proven that influencer marketing ROI is found to be 11 times more than that of banner a…
Marketing & Sales Guides
Social Selling: A Detailed Guide For Beginners
Cold calling is dead. Only 1% of the cold calls actually results in meetings. Cold emailing is also …
Marketing & Sales Guides
LinkedIn Marketing: A Beginner’s Guide
If you thought LinkedIn is just for professionals and job seekers, you’ve had a wrong impression o…
Marketing & Sales Guides
How To Sell On eBay: A Detailed Guide
There are many reasons to sell on eBay instead of say, Amazon – eBay helps develop brand-identity,…
Marketing & Sales Guides
How To Sell On Facebook: A Detailed Guide
With over 2 billion active users per month, Facebook has become the place for every business to sell…
Marketing & Sales Guides
The 10 Types Of Logos Explained
Humans are visual creatures. They have a remarkable ability to remember images and symbols. And this…
Marketing & Sales Guides
Questionnaire: Definition, Types, Examples & How To Design
Be it government, a for-profit organisation, or even a not-for-profit organisation, data collection …
Marketing & Sales Guides
Brand Building: How To Build A Brand For Your Business
Your brand is what other people say about you when you are not in the room. – Jeff Bezos Well, no …
Marketing & Sales Guides
WhatsApp Marketing – An Actionable Guide
WhatsApp may not be the first to come to your mind when you hear the phrase social media marketing, …
Marketing & Sales Guides
WiFi Marketing – What Is It & How It Benefits Retail Business?
As a retailer, it’s important to stay ahead of the game. Competition from other stores as well as …
Marketing & Sales Guides
What Is A Giveaway: A How-To Guide
When boosting customer engagement or increasing brand awareness, giveaways can always serve as the b…
Marketing & Sales Guides
What Is Long Tail In Marketing? | Long Tail Theory Explained
It’s a long-known fact that there has always been a limited shelf space. Retailers, wholesalers, a…
Marketing & Sales Guides
13 Actionable Branding Tips For Startups
What comes to your mind when you hear the term brand? If it is just name, logo, colour, font, ambass…
Marketing & Sales Guides
The Ultimate Guide To Cold Emailing
“Guess what, my day just got made – I received this fabulous cold email!” …said no person ev…
Marketing & Sales Guides
Creating An Effective Brand Identity: The Ultimate Guide
What would be the first thing you’d want people to think of when they talk about your brand? Is it…
Marketing & Sales Guides
5 Genius Examples Of Memes In Marketing
When we say that ‘Memes are taking over the world,’ we mean it. Quite literally. They are also r…
Marketing & Sales Guides
Customer Loyalty Programs: Your Complete Guide
According to a study conducted by Harvard, it costs a business about 5-25 times the general cost to …
Marketing & Sales Guides
Client Gifting – Psychology, Importance, Do’s & Don’ts
Everybody loves receiving gifts. Not only do they make us feel special, but they also make us happie…
Marketing & Sales Guides
The Psychology Behind Subscription Boxes
Don’t you just love it when you receive a package on your doorstep, not knowing what it contains? …
Marketing & Sales Guides
Visual Merchandising: The Ultimate How-To Guide
You can see it right from the corner of the block. That storefront. The sign in clean yet warmly inv…
Marketing & Sales Guides
The Secret To An Effective Advertising Campaign
What makes a good advertisement campaign? Is it the catchy tagline, the sales pitch or is it how wel…
Marketing & Sales Guides
What Is Showrooming? [Detailed Guide]
It’s been nearly an hour and the salesman has just called for the fifty-sixth pair of shoes to be …
Marketing & Sales Guides
Social Validation – Decoding The Psychology Behind It
Spoiler alert! It’s not what you think. If you have been subjected to an entirely new environment&…
Marketing & Sales Guides
Generation Z vs Millennials: The Big 5 Differences
With the diverse populace we find around us we still see different perspectives, perceptions and out…
Marketing & Sales Guides
Why Is Musical.ly (now Tik Tok) A Hit?
If you are over the age of 20 and inactive on social media, there is a chance you don’t know what …
Marketing & Sales Guides
8 Effective Ways To Promote Your Mobile Application
Building a productive mobile application which stands out in the sea of similar applications is a bi…
Marketing & Sales Guides
5 Simple & Effective Brainstorming Techniques
Imagine you’ve gathered your team together for that much needed brainstorming session but the …
Marketing & Sales Guides
The 7 Stages Of Restaurant Marketing
The restaurant business is one of the fastest growing in the world. The US market records a sales fi…
Marketing & Sales Guides
How To Negotiate Like A Pro
As an entrepreneur, you can evade taxes but can never avoid negotiations. Non-stop negoti…
Marketing & Sales Guides
Retailtainment: Your Complete Guide
Retailers have been in the market since the beginning. Over the years, they have just transformed fr…
Marketing & Sales Guides
Social Shopping: A Quick Guide To Social Commerce
Social networks influence most of your habits and you have become such dependent on the social media…
Marketing & Sales Guides
The Attention Monetization
What does it mean to ‘Pay Attention’? But before answering this question, answer these- …
Marketing & Sales Guides
What Makes Something Go Viral? The Psychology Of Virality
The internet is a tough place if you don’t know its rules. Is there anyone who wants to languish i…
Marketing & Sales Guides
The Psychology of Ownership in Marketing
Ever wondered why children are so unwilling to exchange their toys for new ones but are willing to g…
Marketing & Sales Guides
10 Psychology Tips for Social Media Marketing
Marketers are not psychologists, but a majority of successful marketers employ psychology in their s…
Marketing & Sales Guides
10 Brilliant Examples of AI in Marketing
We live in an era where if a marketer isn’t using artificial intelligence in his marketing str…
Marketing & Sales Guides
Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy
Are diamonds rare? Or are they expensive for no reason? Believe it or not but the only reason why d…
Marketing & Sales Guides
9 Reasons why Digital Marketing Strategies Fail
Digital marketing is an umbrella term for all of the online marketing efforts. Businesses lever…
Marketing & Sales Guides
Why Brands Fail? Reasons for Brand Failure
The process of branding was developed to act as a guard for businesses against failures. Branding …
Marketing & Sales Guides
Why Brand Name Matters? How To Choose A Great Band Name
“What’s in a name? that which we call a rose By any other name would smell as sweet.” This…
Marketing & Sales Guides
What Is Meme Marketing? Everything You Should Know
Memes are on a rise. We’ve seen them, got amused and have often shared them as well. But if we…
Marketing & Sales Guides
Font Psychology For Logo Design [Complete Guide]
Communication is important even for your basic marketing strategies. The target audience ought to kn…
Marketing & Sales Guides
Everything You Need To Know About Facebook Marketplace
It seems like social networking wasn’t enough for Facebook to keep those 1.71 Billion users engage…
Marketing & Sales Guides
Psychology Of Shapes In Logo Design
Perception matters. The world is full of geometric shapes and we, as humans, have assigned each one …
Marketing & Sales Guides
Psychology of Colours in Marketing and Branding
Psychology and marketing are lifelong partners. A psychologist may not be a marketer but a good mark…
