Marketing Essentials
ATL, BTL, & TTL Marketing – Definition, Examples, & Difference
Marketing activities (basically advertisements) today can be divided into three segments – Abov…
Aashish Pahwa
Business Guides
eWallet | Everything you should know about Prepaid Wallets
It's the new age of the digital world and eWallet is in the spotlight. With the developme…
Marketing Essentials
Rifle Approach | What is Rifle Approach in Marketing?
A rifle is used to hit a clearly defined target. Hunters prefer to use a rifle when they're clear ab…
Marketing Essentials
What is Shotgun Approach in Marketing?
A shotgun isn't used to hit the eye of the bird. Hunters who use shotguns are just concerned with ki…
Business Models
Dollar Shave Club Business Model | Case Study
Dollar Shave Club, launched in 2011 as a subscription-based online razor retailer, has one of the mo…
Marketing & Sales Guides
Why Brands Fail? Reasons for Brand Failure
The process of branding was developed to act as a guard for businesses against failures. B…
Marketing & Sales Guides
Why Brand Name Matters? How To Choose A Great Band Name
“What's in a name? that which we call a rose
By any other name would smell as sweet.”
This sta…
By any other name would smell as sweet.”
This sta…
Marketing & Sales Guides
What Is Meme Marketing? Everything You Should Know
Memes are on a rise. We've seen them, got amused and have often shared them as well. But if we say y…
Branding Essentials
Brand Integration | What Is Branded Entertainment?
There is a rise of brands moving towards producing, sponsoring, and being a part of movies and other…
Business Models
What is ReCommerce? ReCommerce Business Model
ReCommerce (also known as Reverse Commerce or Re-ecommerce or Reverse Marketplace) is a practic…
Marketing Essentials
Cross Promotion: Definition, Benefits, Examples and Ideas.
People have witnessed cross promotion ever since they have learned to read and recognise. The term m…
Business Strategies
Candy Crush Success Case Study | Marketing + Psychology = Success.
Other Games will come and go, but Candy Crush goes on forever. Launched in 2012, Candy Crush reporte…
Brand Statistics
40 Powerful Facebook Statistics and Facts for Marketers
Facebook, world’s favourite social media network, with around 1.13 billion daily active users is t…
Business Models
Facebook Business Model | How Does Facebook Make Money?
With around 1.13 billion daily active users and 27.63 billion in revenue in 2016, Facebook is t…
Marketing & Sales Guides
Font Psychology For Logo Design [Complete Guide]
Communication is important even for your basic marketing strategies. The target audience ought to kn…
Marketing & Sales Guides
Everything You Need To Know About Facebook Marketplace
It seems like social networking wasn’t enough for Facebook to keep those 1.71 Billion users engage…
Marketing Essentials
What Are Customer Touchpoints? Importance & Examples.
A company interacts with customers on many levels and at many places. These interactions are necessa…
Branding Essentials
What Is Brand Voice? How To Develop One?
Just like in human beings, a brand voice is the unique way a brand communicates with everyone. But&n…
Marketing & Sales Guides
Psychology Of Shapes In Logo Design
Perception matters. The world is full of geometric shapes and we, as humans, have assigned each one …
Business Models
Business Model of Oyo Rooms – How Oyo Rooms Work
Oyo Rooms is the largest branded network of hotels currently operating 450,000 listings in 5,000 cit…
