What Exactly is Network Marketing? MLM Explained with Examples.
Network marketing, also known as multi-level marketing, is a business model which involves a pyramid structured network of people who sell a company’s products. The participants...
8 Steps of New Product Development | Marketing Before Introduction
New Product development is a journey. It’s the road which leads to the actual product and then the actual product to the market. Every product goes...
Product Life Cycle – 4 Stages of Product’s Life
Products have similar lives to living beings. They are born someday and they come to an end someday. Product life cycle is the set of stages...
What is Product Mix? Explanation with Examples
A product is an item produced or procured by the business to satisfy the needs of the customer. It is the actual item which is held...
Service Marketing Mix – 7 Ps of Marketing Mix
Services are different from tangible goods. They are- Intangible (have no fixed existence) Inseparable (Cannot be separated from its provider) Not stored (Cannot be stored in...
What is Marketing Mix? 4P’s of Marketing Mix
Marketing mix theory, first coined by E. Jerome McCarthy in 1960’s, is one of the basics of marketing for anyone to run a successful business. But before...
What is Marketing Myopia? Definition and Examples
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a short-sighted and inward looking approach to marketing which focuses on...
Marketing management philosophies – Five marketing concepts
Marketing is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. Marketing concepts (or marketing...
