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  • Categories
    • Featured
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    • Essentials
      • Startup Essentials
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Marketing Essentials

What Is Out-Of-Home Advertising? – Types & Examples

by Janhavi Bhatt
Out of home advertising

Advertising is one of the best tools to communicate with … Read more

Categories Marketing Essentials

What Is Transactional Marketing? – Examples & Strategies

by Khushi Agrawal
transactional marketing

Every business’s objective is to sustain by increasing sales and … Read more

Categories Marketing Essentials

What Is Green Innovation? – Types & Examples

by Prachi Mishra
green innovation

What do Tesla and IKEA have in common? Besides being … Read more

Categories Marketing Essentials

What Is Undercover Marketing? – Strategies & Examples

by Shrishti Mathur
undercover marketing

The last thing any person consuming an ice cream bar … Read more

Categories Marketing Essentials

What Are Key Result Areas? How To Identify Them?

by Kavvya Kishan
key result areas

While destinationless journeys do appeal to many, work without clear … Read more

Categories Marketing Essentials

What Is Point Of Sale? – Definition, Importance & Examples

by Kavvya Kishan
point of sale

Customers are usually relaxed while entering a store, spa or … Read more

Categories Marketing Essentials

What Is Consumer Awareness? – Consumer Rights & Responsibilities Explained

by Siddhi Kamble
consumer awareness

There are times when the competitive market scenario leads to … Read more

Categories Marketing Essentials

What Is Cause Marketing? – Types & Examples

by Kavvya Kishan
what is revenue

The Internet has exposed us to different outlooks and ideas. … Read more

Categories Marketing Essentials

Needs Vs Wants – Understanding the Difference In Marketing

by Aashish Pahwa
needs vs wants

There are some things that are essential or are a … Read more

Categories Marketing Essentials

What Is Customer Value? (& Why Is It Important?)

by Aashish Pahwa
customer value

Every time a customer purchases a product, they compare the … Read more

Categories Marketing Essentials
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