Target Market – Definition, Examples, Strategies, & Analysis
The demand for your product depends on the needs, wants, and luxuries of your customers. These needs, demands, and luxuries are different for different customer segments....
What Is Retail Marketing?
Let’s gather some data. Wear some comfortable clothes and go for a research to your nearest supermarket store. Don’t forget to carry your notepad and pen....
What Is Mobile Marketing & Why Is It Important?
You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market for a long run. Maybe you already know about mobile...
Customer Relationship Management: The Ultimate Guide To CRM
Thanks to the ever-increasing competition, wooing customers is now a fact of marketer’s life. They make sure that they acquire new customers effectively and efficiently, make...
Apparel Marketing: A Pervasive Force
Look Down! Look Up! Look to your left, then right and now behind. Did you see a shirt, tie, some colleagues and files or did you...
Sports Marketing: An Awakened Giant
Human beings have loved sports through the ages. The fanaticism for sports has evolved into a new social group in itself united by the allegiance towards...
What Is Social Marketing?
Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has been a steep rise in social marketing campaigns. Yes, the...
Marketing Environment: Explanation, Components, & Importance
The marketing activities of the business are affected by several internal and external factors. While some of the factors are in the control of the business,...
The Importance Of Marketing In Today’s World
While the brain of a business is the finance department, body the product offered, the heart is the marketing department of the business which pumps oxygen...
Market Segmentation – Definition, Bases, Types & Examples
Market segmentation is one of the most efficient tools for marketers to cater to their target group. It makes it easier for them to personalize their...
