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Marketing Essentials

The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.

visual merchandising

What Is Visual Merchandising? – Importance, Elements, & Examples

by Aashish Pahwa

Visual merchandising is what one sees when walking into a retail space. It is the presentation and … Read more

Categories Marketing Essentials
Price Mix

What Is Price Mix? – Strategies, Objectives, & Examples

by Prachi Mishra

A brilliant product in the correct location with excellent advertising cannot make a sale conceivable unless … Read more

Categories Marketing Essentials
Subliminal Advertising

What Is Subliminal Advertising? How Does It Work?

by Aashish Pahwa

One of the most controversial and debated forms of marketing is subliminal advertising. The idea that … Read more

Categories Marketing Essentials
PESTLE analysis

What Is PESTLE Analysis? – Factors, Importance & Examples

by Janvi Gupta

When it comes to business success, not everything is in the hands of the business. Many … Read more

Categories Marketing Essentials
place mix

What Is Place Mix? – Components & Examples

by Prachi Mishra

It’s one thing to have a fantastic product at a reasonable price. But, it means moot … Read more

Categories Marketing Essentials
Foot traffic

What is Foot Traffic? How To Measure It?

by Anuj Kapoor

One may likely have heard that location is everything. When it comes to choosing a company … Read more

Categories Marketing Essentials
Evangelism Marketing

What Is Evangelism Marketing? – Importance, Types, & Examples

by Janvi Gupta

Literally meaning ‘to convert’, evangelism in marketing means the conversion of people to campaigners. In the … Read more

Categories Marketing Essentials
Field Marketing

What Is Field Marketing? – Characteristics & Types

by Anuj Kapoor

People can shop with the press of a button in the Internet age. Nonetheless, no matter … Read more

Categories Marketing Essentials
corporate social responsibility CSR

What Is Corporate Social Responsibility (CSR)?

by Aashish Pahwa

Corporations can have more detrimental effects on the environment than one can imagine. They cause pollution, dump … Read more

Categories Marketing Essentials
traditional marketing

What Is Traditional Marketing? – Channels & Examples

by Anuj Kapoor

The way one conducts business is vastly different from how one used to do it. The … Read more

Categories Marketing Essentials
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