The 8 Best Platforms To Outsource Content Writing

By Riya | Reviewed by Aashish Pahwa
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If you’ve been in the content game long enough, you know that having genuinely well-written content for your website can really make or break your marketing efforts. Plus, let's face it, the industry is getting more competitive by the minute, so there’s really no option but to produce and scale content constantly. Otherwise, you'll find yourself out of a job pretty quickly.

However, as an entrepreneur or business owner, trying to handle it all on your own is just not feasible. It would eat up all your time, cost you a fortune, and leave you feeling pretty stressed out.

But hey, there's a practical and efficient solution to this problem – outsourcing your content writing tasks to specialised platforms. These platforms will help you connect with talented writers who will take the job off of your hands, giving you more time to focus on what matters most – growing your business. 

In this article, we'll explore the eight best platforms to outsource content writing services, allowing you to reclaim your time and efforts to focus on achieving your business goals faster and more efficiently.


  1. To Hire Content Writers In Every Industry: Upwork “A popular online marketplace where you can easily find a wide range of content writers with expertise in various industries.”
  2. For Budget-Friendly Content Writing Services: Fiverr, “The largest online marketplace to offer digital services, Fiverr is known for its affordability and will help you access a wide range of content writing services at varying price points.” 
  3. To Hire A Content Writing Virtual Assistant: Wishup, “An online platform that connects you with the top 1%, pre-vetted and well-trained content writing VAs who are also fluent in the latest technology and tools.”
  4. To Hire Blog Writing Services: Express Writers, “Be it expert blogs, speciality blogs or general blogs, Express Writers will give you access to top-tier writers who will deliver publish-ready blog content based on your schedule.” 
  5. For SEO Content Services: Crowd Content, “Crowd Content will connect you with professional SEO content writers who will produce engaging, keyword-rich, and shareable content.” 
  6. To Hire Writers For Social Media Content: Scripted, “An online marketplace that’ll connect you with highly-skilled freelance writers from your industry who can generate bulk social media posts.”
  7. For Ecommerce Writing Services: Shopify Experts, “Shopify has its own marketplace, a.k.a Experts Marketplace, where you could easily browse for third-party agencies or freelancers to write compelling descriptions for product features and benefits.”
  8. To Hire Writers for Email Marketing Campaigns: Mayple, “An online platform that’ll connect you with experienced freelance email copywriters.”

How We Found The Best Platforms To Outsource Content Writing?

We wanted to find reliable sources that could deliver high-quality content while saving us time and effort. Here's how we went about finding the best platforms to outsource content writing: 

  • Extensive research: We embarked on a quest to find the perfect platforms to outsource content writing by conducting extensive research across the vast landscape of online services.
  • Reading reviews and testimonials: We dove headfirst into the sea of reviews and testimonials left by satisfied (and unsatisfied) clients to get a sense of each platform's reputation and user satisfaction.
  • Comparing pricing plans: With a discerning eye, we analysed each platform's pricing plans to see which would fit a budget without compromising on quality.
  • Assessing writer expertise: To ensure the content would be penned by wordsmiths extraordinaire, we meticulously examined the expertise, backgrounds, and portfolios of the writers available on each platform.
  • Sampling content quality: We requested samples from potential writers to gauge their writing style, tone, and ability to captivate an audience.
  • Checking for niche specialisation: Recognising the value of industry-specific knowledge, we sought platforms connecting us with writers who deeply understood a particular niche.
  • Customer support evaluation: A helping hand is always appreciated! We tested each platform's customer support to ensure we'd have assistance whenever we needed it.
  • Platform user-friendliness: We evaluated the user-friendliness of each platform to ensure a seamless outsourcing experience.
  • Safety and security measures: We verified the safety and security measures put in place by each platform to safeguard the user’s data and transactions.

In the end, after exploring a lot of possibilities, we found the best seven platforms to outsource content writing that helped us navigate the world of content creation with ease and confidence.

Recommended Platforms To Outsource Content Writing

Upwork Platforms To Outsource Content Writing

To Hire Content Writers In Every Industry


Imagine you have a company operating in a particular industry and want to find someone specialising in that specific field. With Upwork, you can easily search for experienced writers with expertise in your chosen industry.

Whether you're in technology, finance, fashion, or any other field, Upwork has professionals who understand the nuances, terminology, and trends to write high-quality and engaging content.

Finding top talent on Upwork is easier than you might think. In fact, the chances of discovering the perfect candidate are way better than you might imagine. And there are two ways to make it happen:

  • Post a job: Create a job posting on Upwork's marketplace, detailing your requirements and emphasising your industry focus. Let freelancers know you're specifically looking for writers experienced in your field. Talented individuals with the necessary skills and knowledge can submit their proposals, allowing you to review their profiles and determine the best fit for your business.
  • Upwork's Talent Scout Program: If you prefer a more personalised approach, Upwork's Talent Scout Program is your answer. You’ll be assigned specialised recruiters who understand your industry and can assist you in finding the perfect content writer based on your specific needs. 

Honestly, the best part of using Upwork is that it puts all the essential info you need right at your fingertips. When you check out a candidate's profile, you'll instantly see their qualifications, work history, samples, and what other clients say about them.

Plus, you can easily connect with your shortlisted candidates, chat with them, discuss project details, and share feedback. It's all super convenient and keeps everything in one place.

So, if you're on the hunt for skilful content writers who excel in crafting industry-specific content, Upwork is the ultimate go-to platform.


For Budget-Friendly Content Writing Services


Fiverr is not just a platform to find highly-skilled content writers, but it’s also a platform to find highly-skilled writing professionals who would fit your budgetary needs perfectly!

All you have to do is create a “Gig” by posting your job description and wait for skilled freelancers to come to YOU. They’ll submit their proposals highlighting their expertise and stating their pricing. In the end, it’s you who gets to decide who’s the perfect fit for the job!

While the pricing on Fiverr is competitive, that doesn’t mean you have to compromise on quality by any means. The platform has a great review and system in place, where you can read feedback left from previous clients to get a sense of the candidate’s experience and skill set. 

Another great thing about using Fiverr is that you can find talented content writers from around the world or specifically look for writers based on a particular location. 

With a simple and user-friendly UI, navigating Fiverr is quite seamless. Not to forget, the top-notch customer support that is swift in answering all of your questions or concerns. Plus, you have secure payment options (like escrow) to ensure safe transactions. 

So, whether you need compelling blog posts, engaging website copy, or captivating social media content, Fiverr is the place to outsource your content writing needs. You can find the perfect content writer who not only meets your budget but also exceeds your expectations.

Wishup Platforms To Outsource Content Writing

To Hire A Content Writing Virtual Assistant


If you need a dedicated virtual assistant for content writing, Wishup can be your go-to platform. They have established themselves as the preferred platform for clients like yourself, and their selection process ensures that only the top 1% of talent makes it into their network.

When it comes to content writing, Wishup equips its VAs with a wide range of tools and resources specifically designed to excel in this field. Plus, these VAs can write about anything- SEO-friendly blog posts, articles, website copy, or social media content. 

Wishup's content writers are super efficient. Once they get the brief from you, they can create a blog post in just 24 to 48 hours. And if you ever have an urgent task that should be completed ASAP, just let Wishup's team know about your deadlines, and they’ll work around them.

Here’s what Wishup’s content writing assistant can do for you:

  • 100% original, thoroughly-researched, high-quality content 
  • Single-touch point for all of your assignments 
  • Quick turn-around time
  • Bulk assignments 
  • On-time delivery
  • Unlimited revisions for free
  • Affordable pricing 
  • An experienced team of in-house writers

Go for Wishup if you’re searching for exceptional content writing support from expert virtual assistants. You can surely count on Wishup’s talented team of content writers to create informative and engaging content in a fraction of the time. 

Express Writers

To Hire Blog Writing Services

Express Writers

If you need blog writing services, you should check out Express Writers. Blog writing is one of their most popular services, offering four levels of writing to choose from that match the technical know-how your business needs to thrive. 

The Express Writers team takes their hiring process pretty seriously. They thoroughly vet each applicant and their references to ensure they have the right qualifications.

When you sign up, you’ll connect with dedicated content managers who’ll connect you with a writer that matches your needs.

And here's another great perk: Express Writers has its own in-house editorial team. Once your content is written entirely, these editors review it, ensuring it meets the highest quality standards. Only when it passes their quality check will your content be delivered to your client portal. 

Go for Express Writer if you are looking for:

  • Top 2% of talent that is subject matter experts 
  • Super-fast turnaround time to ensure on-time delivery 
  • Upfront pricing, no contracts, managed content solutions, and a team that can scale up or down for any project.

Crowd Content Platforms To Outsource Content Writing

For SEO Content Services

Crowd Content

Imagine you're a business owner, whether a small startup or a big enterprise, and you want to boost your online presence with top-notch SEO content. That's where Crowd Content comes in, and they're pretty great at what they do.

They have a massive network of over 5000+ talented and experienced writers who are masters at creating engaging, informative, and search engine-optimised content. These writers are skilled in creating engaging, informative content that is optimised for search engines. 

In case you’re wondering, it’s pretty to get started with Crowd Content and here’s how: You simply need to fill out the one-page order form answering a few simple, essential questions about your content requirements. You can specify voice, tone, keywords, and other important guidelines that must be considered while writing content. 

Then, a qualified writer will claim your order and craft your content based on your guidelines. If you have any content revisions, you can use the platform’s instant chat to ensure the content perfectly matches your requirements.

Crowd Content also offers flexible pricing options to suit different budgets. You can choose from different service levels based on your needs and requirements.

Go with Crowd Content if you want to:

  • Work with the best SEO writers globally. 
  • Get 100% plagiarism-free and SEO-friendly content.
  • Quickly build a large team and scale up content production for the long term.


To Hire Writers For Social Media Content


Scripted is an online marketplace to outsource content writing needs. Scripted also connects businesses and individuals with professional writers who specialise in creating engaging and high-quality content for various platforms, including social media.

Be it LinkedIn, Facebook or Twitter, you’ll quickly find writing professionals who will create engaging copies tailored to a specific social media platform. 

What’s more, Scripted’s SmartMatch technology does the vetting of copywriters for you to ensure you get the perfect freelancer who caters to your specific content needs. It lets you order content immediately from the best writer, all within your pricing budget.

If you’re curious about how you could hire a writer, there are two ways to go about it:

  • Start by sorting all writers based on their expertise and available writing samples. When you find someone who impresses you, feel free to assign them to work directly.
  • Another popular method is to invite writers to "pitch" to your job listing. They'll send you a proposal, and based on it, you can select the writer(s) you'd like to work with.

What's great about Scripted is that it takes care of the administrative aspects of hiring a writer, like payments and contracts. Additionally, Scripted's team often provides support throughout the process. So, if you ever encounter any issues or need assistance, they're there to help you out.

So if you want brief, engaging, shareable social media posts to increase your following and website traffic, Scripted will help you connect with writers that can help you achieve the same. 

Shopify’s Experts Marketplace Platforms To Outsource Content Writing

For Ecommerce Writing Services

Shopify’s Experts Marketplace

Let’s say you've got a great product, a beautifully designed Shopify ecommerce store, and everything seems to be in place. However, you don’t have an engaging and persuasive copy to attract customers and boost your sales. Wouldn’t that be such a waste? 

Well, that’s precisely where Shopify’s Experts Marketplace comes in. It’s a platform where you can find a listing of trusted third-party agencies and freelancers who offer services for Shopify merchants, and one such service is ecommerce writing. 

You’ll connect to a pool of talented writers who are well-versed in crafting captivating product descriptions that perfectly highlight the unique features of your items, making customers feel an instant connection and desire to buy.

You can reach out to experts within the Experts Marketplace in the following ways:

  • Browse services: You can check out the available services in the Experts Marketplace and discover experts who offer the service. If you find someone you’re interested in working with someone, then you can contact them directly to discuss your needs. 
  • Create a job: You can create a job listing explaining what kind of service you need to have performed with additional details. After creating your job listing, the platform sends the job details to six experts. Interested experts can then contact you with a proposal. You can create a job only if you have an existing Shopify store.

In short, the Experts Marketplace is an excellent resource for finding eCommerce writing services tailored specifically for the Shopify platform.

Mayple Platforms To Outsource Content Writing

To Hire Writers for Email Marketing Campaigns


Looking for highly-skilled email copywriters who can add a personal touch to your brand and turn your subscribers into loyal customers? Mayple is here to help. 

Mayple makes it super easy to find and hire freelance email copywriters for outsourcing your content writing needs, perfectly aligned with your business requirements, all with VIP support every step of the way.

You just describe your business and what you're looking for in an easy-to-fill brief. Mayple’s team will take all that info and handle the rest.

Once you’re done, Mayple’s genius AI will tap into a network of over 600 carefully vetted experts worldwide. Rest assured, you’ll be connected with a candidate who is a perfect match for you – someone who not only understands your business needs but also knows how to craft email copy that converts. 

The best part about using Mayple is that you can revise your writing expert and strategy as many times as you wish before starting. No campaigns will begin until you are 100% confident and click the ‘approve’ button on the Mayple platform.

Once you've got your ideal email copywriter on board, you can access the sleek and user-friendly dashboards embedded within the Mayple platform to track progress and see how your emails are making an impact.

Let Mayple help you find the perfect email copywriter to liven up your email marketing efforts and boost your subscriber conversions.