The 8 Best Platforms To Outsource Social Media Marketing
As a solopreneur, it can be challenging to handle everything on your own, especially when it comes to running campaigns and managing your social media. So, what do you do when you want to expand your social media marketing efforts but can't handle it all by yourself? Enter platforms to outsource social media marketing!
In this article, we'll explore the best eight platforms to outsource social media marketing that provide access to a pool of talented professionals who can handle everything from crafting engaging content to running targeted ad campaigns on popular social media platforms.
With these platforms at your disposal, you can leave the social media tasks in the hands of experts and shift your focus to other crucial aspects of your business that truly need your time and energy.
- To Find Niche-Specific Social Media Marketers: Upwork, “Being one of the largest online freelance marketplaces, Upwork is your go-to place to find social media marketing freelancers who specialise in targeting a specific niche.”
- Affordable Social Media Marketing Services: Fiverr, “Fiverr is easily one of the best places to find freelancers who offer comprehensive social media marketing services at a budget-friendly price.”
- For Social Media Management: Wishup, “Wishup will connect you to dedicated virtual assistants with expertise in social media management. From scheduling posts to tracking social media performance, they’ll take care of everything.”
- To Hire Expert Designers For Social Media Content: 99Designs, “A specialised platform to find expert designers who can create customised and eye-catching graphics that perfectly complement your brand’s aesthetic and messaging across social media platforms.”
- To Hire Social Media Experts By Location:Freelancer.com, “One of the oldest and largest freelance marketplaces that span globally, freelancer.com gives you the ability to find local social media marketers in your own time zone.”
- To Hire Platform-Specific Social Media Marketers: PeoplePerHour, “A UK-based marketplace to hire freelancers who specialise in specific social media platforms, including Facebook, LinkedIn, Snapchat, YouTube, Pinterest and Instagram.”
- To Find Influencer Marketing Specialists: Brybe, “Brybe is a self-service influencer and freelancer marketing platform that can help you find creators for your brand, manage your affiliate network, and drive more sales with the leading influencer marketing platform.
- To Hire Social Media Advertising Specialists: Mayple, “With over 6+ years of experience, Maple’s social media advertising specialists are highly skilled in creating effective Facebook/Instagram Ads and Google Ads campaigns.”
How We Found The Best Platforms To Outsource Social Media Marketing
We scoured the internet, came across numerous platforms and tested them ourselves to choose the best platforms to outsource social media marketing services. To narrow down our research, we considered the following key factors:
- User reviews and ratings: We analysed user reviews and ratings for each platform to gauge user satisfaction and reliability.
- Platform reputation: We considered the overall reputation and credibility of the platforms within the freelance industry.
- Range of services: We assessed the platforms based on the range and depth of social media marketing services offered by the freelancers.
- Specialised expertise: We looked for platforms that offered freelancers with specialised expertise in social media marketing, including niche targeting and influencer marketing.
- Budget considerations: We considered platforms that cater to different budget requirements, including those offering affordable options as well as premium services for high-end expertise.
- Geographical reach: We considered platforms that offer options to hire freelancers based on location, allowing businesses to find professionals familiar with local markets and time zones.
- Case studies and success stories: We looked into success stories and case studies from businesses that have utilised these platforms for social media marketing services to gauge their effectiveness and impact.
By considering these factors and conducting thorough research, we were able to identify the best eight platforms to outsource social media marketing services.
Recommended Platforms To Outsource Social Media Marketing
To Find Niche-Specific Social Media Marketers
As the world’s largest freelance marketplace, Upwork will connect you to highly-skilled freelance social media experts who have experience working in specific markets, industries and target audiences.
When using Upwork, you can create a job posting on the Talent Marketplace specifying your requirements and the specific niche you need a social media marketer for. You can outline the skills, experience, and industry knowledge you desire in a candidate. Additionally, you can include any specific platforms or strategies that are relevant to your niche.
Moreover, Upwork provides search filters that enable you to narrow down your search to specific criteria such as category, location, experience level, hourly rate, and more. This can save you time and effort by presenting you with a shortlist of freelancers who match your requirements.
Another way to hire talent is by utilising their Talent Scout Program Services, where you are partnered with a specialised recruiter who will give you a pre-vetted list of candidates based on your requirements.
Once you have short-listed potential candidates, you can communicate with them through Upwork's messaging system or schedule interviews to discuss your project further. This allows you to assess their communication skills, understanding of your niche, and their ability to meet your specific social media marketing goals.
Affordable Social Media Marketing Services
Fiverr is an excellent choice for those who want to hire a social media expert at a budget-friendly price. And that’s exactly what makes Fiverr stand out from the rest - its competitive pricing. Since the platform allows freelancers to set their own rates, you can easily find a wide range of pricing options to fit your specific needs.
Freelancers at Fiverr offer a variety of social media marketing services, including creating and managing social media accounts, designing graphics and visuals, developing content strategies, scheduling posts, managing communities, running ad campaigns and more.
You can also find freelancers with expertise in popular social media platforms such as Instagram, Tiktok, LinkedIn, Twitter and more.
Another great thing about Fiverr is the availability of user reviews. Clients who have previously worked with freelancers can leave reviews and ratings based on their experience. This feedback system allows you to assess the quality and reliability of a freelancer before making a decision.
Fiverr also offers an escrow service, which ensures a secure transaction for both parties. The user interface of Fiverr is designed to be user-friendly and intuitive. You can easily navigate through the platform, search for social media experts, and filter results based on specific criteria such as location, pricing, and expertise.
For Social Media Management
Wishup is the ideal choice if you’re seeking dedicated virtual assistants for social media management. They pride themselves on being the go-to platform for clients like you, thanks to their rigorous selection process that only accepts the top 1% of talent. The VAs they provide are highly-skilled and extremely knowledgeable about various social media platforms, their algorithms, best practices and effective strategies.
Moreover, Wishup equips its VAs with various social media management tools and resources. From scheduling posts to tracking performance, monitoring trends, and analysing data, they have it all covered.
Let’s say you run a growing e-commerce business and decided to expand your social media presence. Initially, you hired a VA to help with content creation and scheduling posts on platforms like Instagram and Facebook. But as your business continues to thrive, you now want to dive into advertising or analyse data for better strategies. Wishup will seamlessly scale its services to meet your evolving needs by assigning you additional VAs who specialise in advertising or analytics.
The best part? The company guarantees 24-hour onboarding and a 7-day free trial before committing to the service.
To Hire Expert Designers For Social Media Content
Whether you need eye-catching graphics, engaging illustrations, or professionally designed templates for your social media posts, 99Designs has designers in 90+ design categories with the skills and expertise to bring your vision to life. You can easily collaborate with the designers and provide them with your creative brief, outlining your brand identity, objectives, and any specific requirements you have in mind.
There are two ways to find talent, and that is either on a 1-to-1 project basis or by conducting a Design Contest.
With the 1-to-1 project feature, you can directly hire a specific designer for your project. It's perfect when you already have a designer in mind or when you prefer a more personalised collaboration. Whereas conducting Design Content is an exciting way to gather unique design concepts from a large pool of highly-skilled and talented designers.
So if you’re seeking a talented designer to create visually stunning graphics for your social media content, 99Designs is definitely worth checking out.
To Hire Social Media Experts By Location
Freelancer.com is a popular online platform where you can hire social media experts from various locations, which includes the U.S., the U.K., Canada, Australia, India, Pakistan, Bangladesh, Indonesia, Philippines, Brazil, China and Turkey.
When you visit Freelancer.com, you'll find a simple and user-friendly interface that lets you post your job requirements. To hire social media experts, you can create a project specifying the skills and experience you're looking for, along with the location preference.
Once you've posted your project, qualified freelancers from the specified location will be able to view it and place their bids. Bidding is a process where freelancers offer their proposed rates and time frames for completing the project. You can review the bids and profiles of interested freelancers to assess their qualifications, portfolios, and client feedback.
In addition to the bidding process, Freelancer.com also allows you to host contests. Contests are a unique way to engage freelancers and get creative ideas for your social media project. You can set the requirements for the contest, specify the prize amount, and freelancers will submit their entries.
To Hire Platform-Specific Social Media Marketers
If you’re seeking long-term data entry solutions, Outsourcely can be your go-to choice. The platform focuses on connecting businesses and clients with highly skilled and talented remote workers from 180+ countries for long-term engagements.
When it comes to data entry tasks that need ongoing support, such as regular data maintenance, database management, or data processing, Outsourcely will connect you with dedicated data entry specialists on a long-term basis.
Simply post your opening on Outsourcely’s job board, and the platform will automatically notify the best matching prospects in its database about your posting. You can also narrow down your search results by applying filters such as desired salary, work availability, English language proficiency and writing levels, country of residence, previous work experience, internet speed, verified previous employment, and more.
The platform also facilitates real-time communication with candidates/remote workers through features like instant private chat, browser-to-browser live video or voice calling, video and voice messaging, and traditional email communication.
The best part? Outsourcely does not mark up prices or take any commission fees when you recruit talent. You hire remote workers directly, pay them directly and work with them any way you like.
Overall, Outsourcely is an ideal choice to hire highly educated, experienced and verified data entry professionals on a long-term basis for a fraction of the cost.
To Find Influencer Marketing Specialists
Brybe is an online marketplace designed to connect you with influencers and provide influencer marketing services. It’s like the one-stop shop for finding the perfect influencer for your business or brand.
On Brybe, you can browse through a wide range of talented influencers across various niches and industries. Whether you're looking for experts in fashion, beauty, tech, or any other field, you'll likely find someone who fits your requirements.
The platform provides detailed profiles for each influencer, showcasing their experience, audience demographics, engagement rates, and previous collaborations. This information can help you make an informed decision about which influencer is the right fit for your marketing campaign.
But that’s not all! On Brybe, you can also hire freelancers and professionals for all your project needs. Whether you need a graphic designer, a WordPress developer, a videographer or any other professional - you name it! The best part? You can browse through different categories and sort your choices based on location, language, skill level, reviews, price and delivery time.
To Hire Social Media Ads Specialists
Whether you're a small-sized startup looking to build brand awareness or a well-established company aiming to boost its sales numbers, Mayple can help you find the right ads specialist who has a deep understanding of your industry and is aware of the latest trends, strategies, and tools in social media advertising.
When you sign up with the platform, you'll undergo a detailed onboarding process where you'll share information about your business and your target audience and specify your advertising goals. Mayple's team will then analyse your needs and connect you with a highly-vetted social media ads specialist who has a proven track record of success in your industry.
Once you're matched with a specialist, they will work closely with you to develop a customised social media ads strategy. They will help you identify the most effective platforms to reach your target audience, create engaging ad content, set up ad campaigns, and continuously optimise them for better results.
One of the key benefits of using Mayple is that they provide ongoing monitoring and performance reporting. Your specialist will closely monitor the performance of your ad campaigns, make data-driven adjustments as needed, and provide you with regular updates on the results.
Overall, Mayple simplifies the process of finding and hiring social media ads specialists.