Needs Vs Wants – Understanding the Difference In Marketing
There are some things that are essential or are a necessity. And then there are things … Read more
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
There are some things that are essential or are a necessity. And then there are things … Read more
Ideating digital products is easy. It all stems from ‘I wish I had an app or … Read more
If you’re engaged in business, LinkedIn is a goldmine for you. You could an employee looking … Read more
Value is the spine of the business ecosystem. The customer is the centre of the system … Read more
Every time a customer purchases a product, they compare the benefit received with the money paid … Read more
A business has to do two things right to stay in the market for long – … Read more
When it comes to startups, there’s never one size fits all. While all disruptive high-growth businesses … Read more
Love them or hate them, but you can’t deny that emails are still an essential part … Read more
Today’s market is so saturated that sponsored forms of communications like advertising, sponsorships, and direct marketing … Read more
What if there were an Airbnb for coworking and co-living spaces? An online platform where you … Read more