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9 Reasons why Digital Marketing Strategies Fail
Digital marketing is an umbrella term for all of the online marketing efforts. Businesses leverage digital channels such as search engines, social media, email, their…
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How does Tinder make money | Tinder Business Model
Swipe, get matched, flirt and date. Tinder Business Model is so simple yet so effective that the company is now one of the fastest growing…
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Different Types Of Advertising Mediums
Advertising is the action of calling public attention to something through paid announcements by an identified sponsor. The choice of advertising medium depends on…
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ATL, BTL, & TTL Marketing – Definition, Examples, & Difference
Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL)…
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eWallet | Everything you should know about Prepaid Wallets
It’s the new age of the digital world and eWallet is in the spotlight. With the development of technology and demonetization of higher currencies in…
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Rifle Approach | What is Rifle Approach in Marketing?
A rifle is used to hit a clearly defined target. Hunters prefer to use a rifle when they’re clear about the object they want…
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What is Shotgun Approach in Marketing?
A shotgun isn’t used to hit the eye of the bird. Hunters who use shotguns are just concerned with killing the bird (or any…
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Dollar Shave Club Business Model | Case Study
Dollar Shave Club, launched in 2011 as a subscription-based online razor retailer, has one of the most common yet great business model we’ve encountered…
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Why Brands Fail? Reasons for Brand Failure
The process of branding was developed to act as a guard for businesses against failures. Branding enforces ownership and differentiation. It all started in the 1500s…
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Why Brand Name Matters? How To Choose A Great Band Name
“What’s in a name? that which we call a rose By any other name would smell as sweet.” This statement, according to many marketers,…
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What Is Meme Marketing? Everything You Should Know
Memes are on a rise. We’ve seen them, got amused and have often shared them as well. But if we say you could capitalize…
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Brand Integration | What Is Branded Entertainment?
There is a rise of brands moving towards producing, sponsoring, and being a part of movies and other forms of media. This new trend…
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What is ReCommerce? ReCommerce Business Model
ReCommerce (also known as Reverse Commerce or Re-ecommerce or Reverse Marketplace) is a practice of purchasing and selling of old goods over an e-commerce platform…
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Cross Promotion: Definition, Benefits, Examples and Ideas.
People have witnessed cross promotion ever since they have learned to read and recognise. The term might be new to us but the concept…
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Candy Crush Success Case Study | Marketing + Psychology = Success.
Other Games will come and go, but Candy Crush goes on forever. Launched in 2012, Candy Crush reported a total of 409 million active…
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40 Powerful Facebook Statistics and Facts for Marketers
Facebook, world’s favourite social media network, with around 1.13 billion daily active users is the perfect choice for any business interested to tap the…
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Facebook Business Model | How Does Facebook Make Money?
With around 1.13 billion daily active users and 27.63 billion in revenue in 2016, Facebook is the most loved social networking website all over the…
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Font Psychology For Logo Design [Complete Guide]
Communication is important even for your basic marketing strategies. The target audience ought to know and understand what the brand wants to say. Your…
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Everything You Need To Know About Facebook Marketplace
It seems like social networking wasn’t enough for Facebook to keep those 1.71 Billion users engaged enough. The company announced in 2016 an extension…
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What Are Customer Touchpoints? Importance & Examples.
A company interacts with customers on many levels and at many places. These interactions are necessary for a company to carry out its marketing,…
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What Is Brand Voice? How To Develop One?
Just like in human beings, a brand voice is the unique way a brand communicates with everyone. But Britannia’s ting ting ti ding, Nokia’s basic…
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Psychology Of Shapes In Logo Design
Perception matters. The world is full of geometric shapes and we, as humans, have assigned each one of them a meaning. Every logo has…
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Business Model of Oyo Rooms – How Oyo Rooms Work
Oyo Rooms is the largest branded network of hotels currently operating 450,000 listings in 5,000 cities in India, Malaysia, UAE, Nepal, China and Indonesia.…
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Psychology of Colours in Marketing and Branding
Psychology and marketing are lifelong partners. A psychologist may not be a marketer but a good marketer always involve psychology in his marketing decisions.…
About Aashish Pahwa
Aashish Pahwa writes practical, data-backed guides on AI tools and strategies for business growth, marketing, productivity, and entrepreneurship. He regularly produces how-to articles, tool comparisons, and statistical analyses that help readers adopt AI and improve workflows.
The author covers a wide spectrum from beginner how-tos to advanced statistics and industry analysis, demonstrating depth across AI, entrepreneurship, and marketing.
Direct, practical, and data-informed with a focus on step-by-step guidance and curated tool lists.
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“AI tools and strategy for entrepreneurs, marketers, and growth-focused builders.”
Expertise
- AI Tools & Strategy
- Marketing & Growth
- Entrepreneurship
- Productivity & Automation
- Startups
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- Future of work and jobs
- Startup tools and resources
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