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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
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Startup Essentials

STARTUP PIVOTING

What Is Startup Pivoting? [A Guide for Beginners]

by Kanishk Rana

Your venture started well and everywhere was sunshine, but suddenly you hit a rough patch, and … Read more

Categories Guides, Startup Essentials
angel investors vs. venture capitalists

Angel Investors vs. Venture Capitalists

by Kanishk Rana

You are ready with your product, but you are also a cash-strapped startup. So you turn … Read more

Categories Startup Essentials
hiring-guide

The Ultimate Startup Hiring Guide

by Kanishk Rana

Endless working hours, midnight coffee instead of fresh morning brew and never-ending brainstorm; well that was … Read more

Categories Guides, Startup Essentials
opinion leaders

Who are Opinion Leaders & Why Are They Important?

by Anuj Nawal

With an insane number of varieties of products and services available in the market, we often … Read more

Categories Marketing Essentials, Startup Essentials
what is a company

What Is A Company? – Features & Types

by Aashish Pahwa

A company has different definitions based on the country it is situated in. In the UK: … Read more

Categories Startup Essentials
beta version

What Is A Beta Version?

by Anuj Nawal

With pre-releases being a common norm in the booming online market, beta versions and beta testers … Read more

Categories Startup Essentials
EARLY ADOPTERS

Who Are Early Adopters & Why Do They Matter?

by Anuj Nawal

Personally, while discovering new music on any music streaming platform I tend to listen to music … Read more

Categories Startup Essentials
STARTUP LIFE CYCLE

The Startup Life Cycle

by Anuj Nawal

Every startup goes through a roller coaster of hits and misses. While riding this incredible roller … Read more

Categories Startup Essentials
business incubator

What Is A Startup Incubator?

by Anuj Nawal

With startups booming in every fiscal year, startup incubator is just another term budding entrepreneurs are … Read more

Categories Startup Essentials
BUSINESS VALUATION METHODS

What’s Your Company Worth? | Business Valuation Methods

by Nitya Shukla

Effortlessly put, business valuation entails a process and a set of steps to determine what business … Read more

Categories Guides, Startup Essentials
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