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DIAMOND MARKETING DE BEERS

Diamonds are not rare, they are just expensive | De beers Diamond Marketing Strategy

Diamonds are not rare, they are just expensive. Believe it or not but the sole reason why diamonds are considered special, rare, and expensive is because of the great diamond marketing campaign (A Diamond is Forever) by De Beers. Diamonds are one of the hardest naturally occurring substance found on Earth and serve two main functions…

brand war

Most interesting Brand Advertisement Wars of All Time

Business, nowadays, involves a lot of competition. Consumers buy the brand first and the product later. Brands, hence, spend a huge amount in marketing themselves as a better player than others. This often lead to brand war which usually include brand using tactics like ambush marketing, viral marketing, brand advertisement wars, evangelism marketing etc. Brand…

ambush marketing

What is Ambush Marketing ? How it is used in Brand Wars?

Marketing, according to Kotler, is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. Profit (monetary or non monetary) is an important aspect to any marketing strategy and the increased competition has made it more challenging for the business to earn it. This…

9 Reasons why Digital Marketing Strategies Fail

Digital marketing is an umbrella term for all of the online marketing efforts. Businesses leverage digital channels such as search engines, social media, email, their websites, and online advertisements to carry out their marketing motives of brand/product awareness, user engagement and connect, etc. Digital marketing strategies are routes to fulfill digital marketing goals. Marketers usually confuse tactics…

How does Tinder make money | Tinder Business Model

Swipe, get matched, flirt and date. Tinder Business Model is so simple yet so effective that the company is now one of the fastest growing social startups and mobile applications of all time. But the question of How does Tinder make money got answered after two years of operation when the company launched Tinder Plus. There was no…

HOW DOES PINTEREST MAKE MONEY

How does Pinterest make money | Pinterest Business Model

With over 100 million active users and a $11 billion reported value, Pinterest has occupied a special (and different) place in the social media sphere. But the question of how does Pinterest make money has been a trend on google searches ever since the website has started its service. Pinterest Business Model has been designed in such…

types of advertising mediums

Different Types of Advertising Mediums

Advertising is the action of calling public attention to something through paid announcements by an identified sponsor. The choice of advertising medium depends on two aspects - The product/service to be advertised. The Target Group. These two aspects helps marketers decide between ATL, BTL, & TTL advertising strategies. Types of Advertising Mediums Print Advertising  (Magazines,…