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hamilton print ads

Hamilton Watches Print Advertisements Collection 1922-1974

The Hamilton Watch Company, started in 1892, is one of the leaders of watch industry. Hamilton is one of more than twenty watch brands belonging to the Swatch Group, the world’s largest watch manufacturer and marketer. It being one of the oldest watch brand is a great resource

dollar-shave-club-business-model

Dollar Shave Club Business Model | Case Study

Dollar Shave Club, launched in 2011 as a subscription based online razor retailer, has one of the most common yet great business model we’ve encountered till now. DSC views itself as a men’s lifestyle club that helps men live smarter and more successful lives. There are

brand-failure

Why do Brands Fail? Reasons for Brand Failure.

The process of branding was developed to act as a guard for businesses against failures. Branding enforces ownership and differentiation. It all started since 1500s when unique marks were used to specify ownership of the cattle. Different marks were used by different people to differentiate their cattle

brand-name

Why Brand Name Matters? Hacks to choose a good brand name.

“What’s in a name? that which we call a rose By any other name would smell as sweet.” This statement, according to many marketers, holds true for brand name as well. But is it so? Which of these two brand names will gain more traction? “A

internet-meme-marketing

Internet Meme Marketing – Know the art of MemeJacking

Internet memes are on a rise. We’ve seen them, got amused and have often shared them as well. But if we say you could capitalize on this trend as well, would you believe us ? Meme-Jacking do exist, and it refers to a practice of

brand-integration

Brand Integration – Everything you should know about Branded Entertainment

There is a rise of brands moving towards producing, sponsoring, and being a part of movies and other forms of media. This new trend is brand integration. We all must have witnessed some form of branded entertainment where the script of a TV show or

banner-advertisements

9 Tips for More Appealing Banner Advertisements

Banner advertisements are one of the oldest and widespread form of advertising found on the internet. This type of advertising has been used by almost everyone who has ever advertised on the world wide web. Whether the ad space is bought on ad spaces providers like