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How giphy works

How Giphy Works and Makes Money? Everything you should know.

Even with over 150 million monthly users and a valuation of $600 million, Giphy's business model is still in its growth stage and the company hasn't started earning money yet. The operating model of Giphy is a lot different from that of its competitors which has opened up many new and different revenue generation opportunities for this search engine.…

snapchat vs facebook

Why is Facebook obsessed with Snapchat | Snapchat vs Facebook Infographic

The way people share has changed a lot. They don't just share updates, they now share experiences. This has led to a growth innovation in media content - Virtual reality, 360 videos, live videos, etc. Facebook, being a pioneer of the social networking sector, has its already set its hands on these innovations. However, one of the biggest…

scarcity principle

Scarcity Principle in Marketing

The economy runs on the principles of demand and supply. This condition has placed itself permanently in the minds of the customers and sellers. But this situation can also be capitalized by the marketers where they use scarcity principle of marketing to increase the demand of the goods by decreasing their supply. The scarcity principle of…

payments bank

Payments Bank – Everything you should know about its business model

A bank where there isn't an actual bank. This is the core idea behind the unique model of a Payments Bank. Reserve bank of India, to achieve the vision of digital India, conceptualized the idea of payments banks which will increase the penetration of financial services by reaching places where actual banks can't. Payments Bank A payments…

DIAMOND MARKETING DE BEERS

Diamonds are not rare, they are just expensive | De beers Diamond Marketing Strategy

Diamonds are not rare, they are just expensive. Believe it or not but the sole reason why diamonds are considered special, rare, and expensive is because of the great diamond marketing campaign (A Diamond is Forever) by De Beers. Diamonds are one of the hardest naturally occurring substance found on Earth and serve two main functions…

brand war

Most interesting Brand Advertisement Wars of All Time

Business, nowadays, involves a lot of competition. Consumers buy the brand first and the product later. Brands, hence, spend a huge amount in marketing themselves as a better player than others. This often lead to brand war which usually include brand using tactics like ambush marketing, viral marketing, brand advertisement wars, evangelism marketing etc. Brand…

ambush marketing

What is Ambush Marketing ? How it is used in Brand Wars?

Marketing, according to Kotler, is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. Profit (monetary or non monetary) is an important aspect to any marketing strategy and the increased competition has made it more challenging for the business to earn it. This…