How does Tinder make money | Tinder Business Model

Swipe, get matched, flirt and date. Tinder Business Model is so simple yet so effective that the company is now one of the fastest growing social startups and mobile applications of all time. But the question of How does Tinder make money got answered after two years


How does Pinterest make money | Pinterest Business Model

With over 100 million active users and a $11 billion reported value, Pinterest has occupied a special (and different) place in the social media sphere. But the question of how does Pinterest make money has been a trend on google searches ever since the website has started

types of advertising mediums

Different Types of Advertising Mediums

Advertising is the action of calling public attention to something through paid announcements by an identified sponsor. The choice of advertising medium depends on two aspects – The product/service to be advertised. The Target Group. These two aspects helps marketers decide between ATL, BTL, &

atl btl ttl marketing

Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing

Advertising activities can be divided into Above the line, below the line & Through the line activities. The line was originally used to separate marketing activities which had mass penetration (above the line) to those which had specific penetration (below the line). But then, because of


E-Wallet | Everything you should know about Prepaid Wallets

It’s the new age of the digital world and e-wallet is in the spotlight.  With the development of technology and demonetization of higher currencies in the country, electronic and in-app wallets have emerged as an alternate payment option to cash. But the companies have all the plans

rifle approach

Rifle Approach | What is Rifle Approach in Marketing?

A rifle is used to hit a clearly defined target. Hunters prefers to use a rifle when they’re clear about the object they want to hit and that object is clearly in sight. It’s the similar case with rifle approach in marketing. Rifle Approach in Marketing Rifle


Shotgun Approach | What is Shotgun Approach in Marketing?

A shotgun isn’t used to hit the eye of the bird. Hunters who use shotgun are just concerned with killing the bird (or any bird beside it).  It’s the similar case with shotgun approach in marketing. Shotgun Approach in Marketing Shotgun Approach is a marketing