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If you’re an entrepreneur, there must be a lot of days when you thought of how you can make your startup to grow and spread like wildfire. How to build product, distribution, and marketing strategies which put the growth on automation?

While there is no rule of thumb to help you in this venture, there surely is a clever technique – Growth Hacking.

While many of you might have heard the term, not many would know what growth hacking exactly is. Here’s a comprehensive guide to help you understand everything you should know about the same.

What Is Growth Hacking?

Growth hacking is a marketing strategy in which rapid experimentation is carried out across various business areas, such as marketing, product development, and sales segments, to identify the most effective and efficient ways to do business.

The term “Growth Hacking” was coined in 2010 by Sean Ellis, founder and CEO of GrowthHackers who has helped numerous internet companies achieve incredible growth using strategies which were not as broadly focused as traditional marketing.

The goal of growth hacking strategies is simple: massive growth in a short time.

This technique is more common among startups where entrepreneurs strive for rapid growth without spending huge amounts of cash post the launch of their product/service. It can also be used to grow and maintain an already established active user base. The target of growth hacking can either be long term sustainability or low cost per customer acquisition.

Now, it is likely one might confuse between growth hacking and traditional marketing. But there are some important factors that make them different from each other.

Growth Hacking vs. Traditional Marketing

Even though the fundamental principles (increased engagement, conversion and retention) are the same for both growth hacking and traditional marketing, they differ when it comes to their goals.

Growth hacking is mostly associated with startups and scaleups; it is mostly comprised of strategies that do not require a huge amount of money like how established businesses might. In addition, marketing requires extensive market research to be done before deciding on the platform or channel to market a product/service. Growth hacking, on the other hand, uses analytical and website data to understand the requirements of the market and implement strategies.

A marketer can be a growth hacker if he focuses his attention on the growth of the business alone but not vice versa.

Who is a Growth Hacker?

A growth hacker is someone whose profession is growth hacking. From the words of Sean Ellis –

A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth…

An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.

It can be inferred from these words that growth hacking is closely linked to A/B Testing and optimization. The strategy, however, is executed in four phases to get the perfect solution.

Phases Of Growth Hacking

What made Whatsapp the top IM app for smartphones? What made Facebook get to the top and retain its position? We surely talk about it a lot. But here’s how growth hacking actually works.

Product-Market Fit

Make things people want.

Growth hacking focuses on understanding the users and building products that they actually need and would love to use. It is not always limited to disruption. Sometimes, a simple change to the existing products can make the product more fit than the ones available in the market.

According to Sean Ellis, your product has a good product-market fit if at least 40% of your users say that they would be very disappointed without your product.

I’ve tried to make the concept less abstract by offering a specific metric for determining product/market fit. I ask existing users of a product how they would feel if they could no longer use the product. In my experience, achieving product/market fit requires at least 40% of users saying they would be “very disappointed” without your product. Admittedly this threshold is a bit arbitrary, but I defined it after comparing results across nearly 100 startups. Those that struggle for traction are always under 40%, while most that gain strong traction exceed 40%.

The strategy focuses on building products and services that are easy to market (where viral marketing and word of mouth marketing works). These products are results of extensive research of what the customer actually needs, wants, and desires, and are continuously upgraded and altered to remain a good market fit. Some examples of such products are – Whatsapp, Google Drive, Buffer, etc.

The Growth Hack

Find out what change in existing products can lead to more traction and retention.

Growth hacking involves hacking the existing system to look for potential vulnerabilities and opportunities. It involves researching what’s missing in the existing products that could actually result in more traction and retention. For Candy Crush, it was Facebook integration, limited lives, and Facebook invites to get those lives back. For Hubspot, it was content marketing and free products.

The Viral Lift

Make them advertise your offering.

The essence of growth hacking is making your existing customers attract more customers for your business. Hotmail was able to get over 1 million new users within 6 months just because the company added “PS I Love You. Get Free Email” at the footer of every email. Candy Crush’s growth hacking strategy involved sending Facebook invites to get more lives. Similarly, Dropbox provided extra storage by inviting friends to use the service.

The viral lift originates from sowing a sharing strategy to the core of the business model. This strategy is drafted in a way that customers benefit every time they share the offering with others.

Optimise & Retain

Keep on altering and providing them what they actually need.

This is one of the most crucial and difficult tasks of growth hacking. Once you have customers using your product, it’s time to get serious about the metrics. Check the metrics to analyze whether your customers are actually returning or not returning to use your product, interview them to understand why they don’t come back, and use the data to improve your product.

Compared to traditional marketing strategies, growth hacking does not just focus on pitching the idea. It focuses on altering the idea occasionally to suit the customers’ needs. It involves using many factors to identify the most efficient way to conduct business. These are –

Key Performance Indicators (KPI)

Just like Facebook uses the number of monthly active users as a KPI, WhatsApp uses the number of messages sent per day, and Uber uses the number of rides as the KPI, your business should have a KPI, too. Identifying this is very important to begin the growth hacking process.

Channels

A growth hacker has a number of channels to choose from: SEO, SEM, Social Media, PR, Sales, Viral Marketing, Business development strategies, etc. acquire a good overview of all the channels and how they can be used for your business.

Every business industry is different, their targets may differ and so identifying a channel that can carry your message to the world is the key here. This is not an easy task but with research about the company, ongoing competition and testing, you can find out and prioritize the channels.

A/B Testing

A/B Testing is a method that simultaneously experiments two or more pages to see which one yields the best results. The channels you feel are necessary should undergo A/B testing so that the best one can ultimately be used for growth hacking purposes.

For instance, if a social media platform is taken up for testing, then you will have to post different posts with different hashtags, post at different times, etc, to find out what works the best.

Data Analytics

Data analysis is very important for the successful implementation of growth hacking. Without it, growth hacking is next to impossible. Track all the actions that you are doing for the company. Only by tracking can you understand where and what needs improvisation.

There are many ways to track your tests or actions. When PR is concerned, the number of reviews on your post and the number of answers posted by journalists/bloggers should tell you about it.

User Feedback

Every business spends a lot of money on consultants but nobody other than the customers are sure to know everything about the product. They use it every day, so they have the answers to where you should improve and what.

Thus, negative reviews or comments are very important to understand where your product needs to be improved. Testing products with customers can provide more information than a consultant ever will.

Prioritization

After analysing your data and channels, A/B Testing should be done again. Always remember that continuous testing is crucial for your success. Prioritize the best channel and then start testing again.

Automation

When you have improved your product and prioritized your channels, it is time to automate the growth hacking process and your strategies and tactics. For this, you can use various growth hacking tools.

IFTTT is an example of a classic growth hacking tool. When you post a picture in Facebook, it can be posted to Instagram and Twitter in a few seconds with IFTTT. It can also help track the progressions of a link email across various platforms.

Growth Hacking Strategies

One you have paved the way to growth hacking, it is time to implement growth hacking strategies. Here are a few growth hacks your company might benefit from:

1. Product Listing Platforms – Product Hunt is a platform where you can expose your startup to a global audience. This platform can also help you receive feedback and ideas from innovators, journalists, etc.
2. Referral Hack – introduce referral hacks to your business where a customer who refers your product/service to a friend gets a fair benefit. This strategy can improve your user base dramatically.
3. Customer Loyalty Programs – The cost of retaining a customer is six to seven times lower than acquiring new customers. Find ways to reward loyal customers as a bird in hand is always better.
4. Host and attend community Events – attending community events can help you make bigger and better connections. Exposing your startup will help you gain success when you can learn more about your industry, get inspired and make important connections.
5. Social Media – Social media can be used to promote yourself, receive feedback, interact with customers and influencers.
6. Content Marketing – Create a content marketing strategy, preferably a video with a modest budget. Videos can convey a lot of information in a small package and without getting people bored. An interesting video can get viral, thus, improving your user base.
7. Get help from Influencers – Well known influencers (people with more than 50,000 followers) can help your product/service reach a wider audience. If done the right way, influencer marketing can help you achieve a massive reach.
8. Scarcity Principle – customers are more likely to buy a product or take a deal when there is a sense of urgency. Limited edition deals or countdown timers can drive your customers to purchase more than regular products.

Benefits of Growth Hacking

According to Sean Ellis –

A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.

Having a person solely focussed on the growth of your company is in itself a benefit in addition to:

• Low cost – growth hacking is designed to use only the resources you already have in the most economical way. Even though the testing processes take a long time before you find the right hack, you are still using way less money than if you were to use advertising or traditional marketing strategies.
• Assured Return on Investment (ROI) – With the data telling you about every action’s consequences, you can discard the methods that do not help you much and keep the hacks that promise your business success.
• Low resources – unlike traditional marketing, growth hacking doesn’t require hefty resources to give big results. All it needs is someone who knows how to analyze data for the best results.

Examples Of Growth Hacking

There are a few well-known examples where growth hacking was implemented successfully.

Dropbox

Dropbox saw a 60% increase in the number of signups when it offered its users 500MB additional storage for free whenever they referred someone to Dropbox. The person being referred also gets additional space giving them a reason to prefer using that link rather than signing up on their own.

They also offered extra storage space when the user shared Dropbox via social media. Here, each new user cost Dropbox only 500 MB of disk storage space and no advertising costs. Moreover, as each user’s storage space increased, it became less likely that they would give it up and go to some other platform.

Hotmail

Hotmail found traditional advertising methods to be too expensive and came up with an ingenious hack. One of their investors suggested putting “PS I love you. Get your free E-mail at Hotmail” at the bottom of every e-mail sent with Hotmail.

Soon after the company incorporated this strategy, it acquired 3,000 signups per day and went on to a staggering 1 million users in 6 months. They used every single mail of every single user as an advertisement.

This was actually one of the growth hacks that was implemented long before the term was coined. Today though, this is a common practice and you can find it when you send an email from iPhone (Sent from my iPhone).

Instagram

The founders of Instagram made their move when the digital camera on smartphones was still a new trend, and there was no good social photo-sharing application. The company created a new experience for the users by adding filters and social networking elements to a photo-sharing platform.

The users loved the way they could showcase their lives and experiences to a larger audience and, hence, were eager to spread the word themselves. The company also used influencer marketing and asked journalists and tech influencers to write reviews about the same. These reviews also resulted in a huge boost to the

Airbnb

Airbnb hosted roughly 400 guests during its initial year and now roughly 400 guests check in every 2 minutes into an Airbnb! Growth hacking played a huge role in helping them reach this level.

Out of the several hacks they implemented, their craigslist hack was the most famous. They managed to reverse engineer an API (Application Programming Interface) that allowed Airbnb users to cross-post their listings on Craigslist. Airbnb’s growth rate increased dramatically as Craigslist already had a huge user base.

Even though Craigslist shut them out, it had already worked its magic. Following the hack, they grew exponentially.

LinkedIn

LinkedIn grew from 2 million users to 200 million users only in a few years because of a great growth hacking technique.

LinkedIn enabled users to create public profiles which came up in Google’s search results. Being a working-class individual, you could get yourself listed on the first page of Google through LinkedIn without paying for it.

This is one of the major reasons people sign up for LinkedIn.

The above examples are for drawing inspiration from them. What worked for one company might not work for another. Each startup or business will have a different way to grow and, thus, an unlimited number of hacks. Therefore, identifying, prioritizing and testing hacks until you find the right fit will help you reach your business to great heights.

Different businesses have different goals and take different routes to fulfil those goals. These routes constitute the business strategies of these businesses.

While it is easy to understand the definition of business strategy, sometimes it’s an uphill task to form and execute a successful one.

Here is an article to help you understand business strategy better.

What Is Business Strategy?

A business strategy is the combination of all the decisions taken and actions performed by the business to accomplish business goals and to secure a competitive position in the market.

It is the backbone of the business as it is the roadmap which leads to the desired goals. Any fault in this roadmap can result in the business getting lost in the crowd of overwhelming competitors.

Importance Of Business Strategy

A business objective without a strategy is just a dream. It is no less than a gamble if you enter into the market without a well-planned strategy.

With the increase in the competition, the importance of business strategy is becoming apparent and there’s a huge increase in the types of business strategies used by the businesses. Here are five reasons why a strategy is necessary for your business.

• Planning: Business strategy is a part of a business plan. While the business plan sets the goals and objectives, the strategy gives you a way to fulfil those goals. It is a plan to reach where you intend to.
• Strengths and Weaknesses: Most of the times, you get to know about your real strengths and weaknesses while formulating a strategy. Moreover, it also helps you capitalise on what you’re good at and use that to overshadow your weaknesses (or eliminate them).
• Efficiency and Effectiveness: When every step is planned, every resource is allocated, and everyone knows what is to be done, business activities become more efficient and effective automatically.
• Competitive Advantage: A business strategy focuses on capitalising on the strengths of the business and using it as a competitive advantage to position the brand in a unique way. This gives an identity to business and makes it unique in the eyes of the customer.
• Control: It also decides the path to be followed and interim goals to be achieved. This makes it easy to control the activities and see if they are going as planned.

Business Strategy vs Business Plan vs Business Model

The business strategy is a part of the business plan which is a part of the big conceptual structure called the business model.

The business model is a conceptual structure that explains how the company operates, makes money, and how it intends to achieve its goals. The business plan defines those goals, and business strategies outline the roadmap of how to achieve them.

Levels of Business Strategy

The business goal is achieved by the effective execution of different business strategies. While every employee, partner, and stakeholder of the company focus on fulfilling a single business objective, their activities are defined by various business strategies according to their level in the organisation.

Business strategies can be classified into three levels –

Level 1: The Corporate Level

The corporate level is the highest and most broad level of the business strategy. It is the business plan which sets the guidelines of what is to be achieved and how the business is expected to achieve it. It sets the mission, vision, and corporate objectives for everyone.

Level 2: The Business Unit Level

The business unit level is a unit specific strategy which differs for different units of the business. A unit can be different products or channels which have totally different operations. These units form strategies to differentiate themselves from the competitors using competitive strategies and to align their objectives with the overall business objective defined in the corporate level strategy.

Level 3: The Functional Level

The functional level strategies are set by different departments of the units. The departments include but are not limited to marketing, sales, operations, finance, CRM etc. These functional level strategies are limited to day to day actions and decisions needed to deliver unit level and corporate level strategies, maintaining relationships between different departments, and fulfilling functional goals.

Key Components Of A Business Strategy

While an objective is defined clearly in the business plan, the strategy answers all the whats, whys, whos, wheres, whens, & hows of the fulfilling that objective. Here are the key components of a business strategy.

Mission, Vision, & Business Objectives

The main focus of a business strategy is to fulfil the business objective. It gives the vision and direction to the business with clear instructions of what needs to be done, how it needs to be done, and who all are responsible for it.

Core Values

It also states the ‘musts’ and ‘must nots’ of the business which clarify most of the doubts and give a clear direction to the top level, units, as well as the departments.

SWOT

A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a rundown of the company’s current situation. It is a necessary component of a business strategy as it represents the current strengths and opportunities which the company can make use of and the weaknesses and threats which the company should be wary of.

Operational Tactics

Unit and functional business strategies get deep into the operational details of how the work needs to be done in order to be most effective and efficient. This saves a lot of time and effort as everyone knows what needs to be done.

Resource Procurement & Allocation Plan

The strategy also answers where and how will you procure the required resources, how will it be allocated, and who will be responsible for handling it.

Measurement

Unless there are no control measures, the viability of a business strategy can’t be assessed properly. A good business strategy always includes ways to track the company’s output and performance against the set targets.

Business Strategy Examples

Creating A New Market

Hubspot developed an executed a perfect strategy where it created a market that didn’t even existed – inbound marketing.

It created an online resource guide explaining the limitations of the interruption marketing and informing about the benefits of the inbound marketing. The company even provided free courses to help the target audience understand its offering better.

Buying The Competition

Facebook’s buy the competition strategy has been successful ever since the company was launched. It focuses on buying the pioneer or the competition instead of creating the technology of its own to compete with it. So far there have been many notable acquisitions by Facebook like Instagram, Whatsapp, Oculus, etc. to increase its reach and user base.

Product Differentiation

Apple differentiated its smartphone operating system iOS by making it really simple as compared to Android. This differentiated it and built its own followership. The company has been following a similar strategy for its other products as well.

Cost Leadership

OnePlus launched its flagship product OnePlus 6T with similar features to iPhone X but at a price which is less than half a price of iPhone X. This strategy worked for OnePlus making it the top premium phone brand in India and other countries.

Go On, Tell Us What You Think!

Did we miss something? Come on! Tell us what you think about our article in the comments section.

Think of the last time you went to Starbucks. You likely ordered something off the menu and had it customised to suit your taste.

Perhaps you added customisations just because you can, and not necessarily because you need them – it’s Starbucks, after all, which means coffee your way. Even if you laughed at Meg Ryan’s sardonic take on the brand in the movie You’ve Got Mail.

Maybe you stepped into Starbucks because you watched the movie clip and you wanted to see for yourself.

Several reasons, one common thread – emotion.

A feeling of wanting to enter, to customise, to buy.

And emotion, in fact, is what guides most of our purchase decisions every day.

What Is Emotional Marketing?

Emotional marketing, simply put, is marketing that targets a consumer’s emotions and thus evokes an emotional response towards the marketer that cannot be entirely rationalised.

Brands that actively engage in emotional marketing tend to play on sentiments like nostalgia, love and youthfulness to create an emotional attachment towards the brand in the mind of the consumer – and over time, this attachment deepens to a bond strong enough that consumers rarely, if ever, opt for other brands.

All of this might sound like eyewash to the strictly rational, but the evidence says otherwise. Extensive research over the decades consistently validates the fact that emotions are the dominant factor in decision-making. People tend to respond to brands based on how they feel about the brand, more than whatever factual knowledge they have of the brand – they are unlikely to purchase from a brand with which they have had a bad experience in the past, even if statistics say that the brand delivers an overall good experience. In fact, the world, according to Forbes, has entered the ‘emotion economy’, where emotions are the reason someone buys (or doesn’t buy). Merely collecting and studying consumer data is no longer enough to understand what makes someone buy. The focus is now on understanding how consumers feel, and the effective computing market – which is developing technology that analyses and simulates human emotion – is poised to grow to $54 billion by 2021.

Why Should You Care About Emotional Marketing?

Goldfish generation.

WhatsApp generation.

These darn millennials.

There are several ways of referring to the largest demographic of today, but the underlying sentiment is the same – bombarded as they are with thousands of ads every day, these folks just don’t have the time to figure out hidden meanings or listen to sales pitches.

Your product may be the best in the market, but you’ll never convert any customers just by reeling off all the reasons you’re the best. If your audience feels nothing, they will move on – to a competitor whose product may not be the best but who has managed to capture the attention of the customer through marketing that touches the heart and convinces to buy. Your meticulously crafted sales pitches and fact-based ads, therefore, won’t take you far with the impatient holders of today’s purse-strings – with only around 8 seconds to convince someone to buy, there’s a clear reason for you to hit them where they’re most sensitive and hit them skillfully enough for their response to be a purchase.

Which Emotions Matter Most For Marketers?

Emotions have as many subtleties as colours – indeed, Robert Plutchik’s famous ‘wheel of emotion’ model categorises emotions on the basis of colours, complete with primary, secondary and tertiary elements. Of course, trying to play to each and every one of these emotions is impossible no matter how big your marketing budget is – and it isn’t necessary either. Research indicates that human emotion is of four basic kinds – and successful emotional marketing plays on one or the other of these four.

Happiness

Who doesn’t love a puppy? And when it’s a video of a puppy pushing a cat in a stroller, it’s instant virality! Android’s 2015 ‘Friends Furever’ ad showcased interspecies friendships in a delightfully touching way, and was ranked by Unruly as the most shared ad of the year. Closely related to happiness is triumph – empowerment – which is what Nike’s ads are all about. Whether we’re an amputee or a hijabi, Nike says that we should ‘just do it’. Those simple words hit straight to the core and have been inspiring a whole generation of athletes to overcome societal barriers and rise to new heights.

Sadness

Sadness is a tricky emotion to get right in an ad – just enough pathos to arouse viewers to action, without going overboard. And perhaps nowhere has sadness been captured so brilliantly as in the iconic MetLife Hong Kong ad for its EduCare savings plan.

In this three-and-a-half-minute clip, what appears to be a happy depiction of a little girl talking about her love for her father dissolves into a heart-wrenching account of the struggle the father faces every day to provide for his child. It’s impossible to watch this and not feel a pang. And for the parents who watched this with eyes brimming over? The final tagline ‘A child’s future is worth every sacrifice’ is enough to make them pick up the phone and dial their insurance agent.

Fear

Fear is what propels us into action to safeguard ourselves. It creates a sense of urgency that prompts us into sharing – or buying – whatever could keep us safe. Take this ad by Worldwide Fund for Nature, for instance.

No creepy music, no chilling voiceovers – just a shocking image. And when you read the tagline “Stop Climate Change Before It Changes You”, you realise that you could look like the picture someday unless you’re careful. And so you share and spread the word.

Anger/Disgust

https://www.youtube.com/watch?v=XjJQBjWYDTs

Arousing disgust doesn’t mean sharing pictures of month-old leftovers to arouse a “Bleurgh”. It means evoking a sense of being slighted, of being hit in the face with the injustice of something. Anger, here, is righteous anger – against inequality, against racism, against hate. Misogyny is one of the commonest themes that anger-provoking ads lash out against. One of the most iconic ads was P&G’s #LikeAGirl campaign, that won an Emmy for its forthright challenging of a deeply rooted stereotype – that to run, play or catch ‘like a girl’ is to be weak and silly.

Another is Ariel’s #ShareTheLoad campaign, which questions the assumption that laundry is a woman’s job. Neither are dark ads, but both evoke a deep resentment against the misogyny that is ingrained in most of the world.

How Does Emotional Marketing Retain Customers?

Using basic emotions to jolt customers into engagement is the first step. The question arises, though, as to how emotional marketing can ‘make it stick’. How do you retain a customer’s interest long enough to convert it into trust, and hence get the customer to keep buying?

Personality

We’re attracted to certain kinds of people more than others, and it’s no different with brands. Research indicates that the personality traits a brand embodies, through its packaging, colour scheme or logo, attract people at an emotional level – and rationality has very little to do with it.

Think about a black cocktail dress from your local department store versus a similar dress from Gucci. Chances are there’s very little difference in the fabric and the fit, and both would be equally suitable for your next party. Why, then, would you opt for the Gucci dress which would cost at least twenty times as much as the other one? Because Gucci – the word alone – has come to denote class. Sophistication. Exclusivity. When you wear the Gucci label, you feel like a celebrity – and that’s worth the extra dollars any day.

Narrative

‘What’s your story?’ A common enough question in interviews and discussions, and for good reason. Knowing where someone is coming from and why they are doing what they are doing makes them more relatable to us, and hence more likeable. The same applies to brands – people want to be a part of something bigger and grander, and a compelling brand narrative can attract a vast audience who wish to embrace and endorse that narrative.

Shoe brand Tom’s is doing an excellent job with this, including the use of VR to transport buyers to the faraway country where underprivileged kids are wearing the shoes that Tom’s donates for every purchase.

https://www.youtube.com/watch?v=CSFdmazPPZ4

Airbnb, the hospitality behemoth, makes use of a simple yet powerful animation to bring its message home to viewers – that we all want friends, family and a place to call home. Brands like these are loved by their buyers because of the stories they’ve weaved – stories that bring everyone together for a shared purpose.

https://www.facebook.com/psyop/videos/10153215613209727/?permPage=1

Sense of belonging

Individuality is all very well, but at the end of the day we humans like to belong. We like to know that what we do has social approval, makes us cool. When we walk into a Starbucks and order a coffee with any kind of customisation we like, we’re affirming our membership in a club of cool people – the Starbucks club, where everyone can have their favourite kind of coffee. Users of Apple products are in a society of their own, where the badge is the iconic half-eaten apple logo. Harley Davidson is a lifestyle, as is Jack Daniels. They have transcended the state of being merely motorcycles or beverages and become identities in their own right. And embracing those identities makes us cooler people – which is why we don’t mind paying for them.

Bottom Line?

Like any concept, emotional marketing has its detractors, and a good many of them. They decry emotional marketing as manipulative, as capitalising on social issues to add to the already-swollen purses of the brands. Moreover, the very nature of emotion makes it easy to go overboard and thus risk coming across as insincere. Given the overwhelming evidence in favour of emotion-based marketing, however, it’s safe to say that the positives outweigh the negatives by an order of magnitude – campaigns such as #LikeAGirl serve to educate the public about social issues, regardless of the profits they generate, and an educated public leads to a better world. And we’re still cheering as wildly at every Apple launch as we do whenever our football team scores a goal, so the concept of emotional marketing clearly has significant relevance even in a world that claims to have immunised itself to ads.

After all, if it ain’t broke, we shouldn’t fix it.

Go On, Tell Us What You Think!

Did we miss something?  Come on! Tell us what you think about our article on emotional marketing in the comments section.