Human Resource Guides
Dos and Don’ts of Remote Working
Remote Working has become quite common in the past decade –
Remote Working Trends for 202
Bharath Sivakumar
Brand History
The History Of Amazon
Amazon is huge – it helps run Netflix, supports the functioning of governmental organizations such…
Marketing Essentials
What Is The Buyer’s Journey?
A buyer always goes through specific steps before making their final purchase decision. Most often, …
Business Models
Zoom Business Model | How Does Zoom Make Money
Zoom has seen a spectacular rise in terms of user numbers, especially during the trying times of qua…
Business Strategies
Understanding Apple Business Strategy
Based in Cupertino, California, Apple is an American multinational company that designs and sells co…
Business Models
What Is GitHub? | GitHub Business Model
GitHub is the world’s largest software development platform that is used by big-name companies as …
Business Models
How Does Steam Work | Steam Business Model
The video gaming industry is a huge business – for the past 10 years, it has made more money than …
Brand History
The History of Facebook
On 4th February 2020, Facebook turned 15 years old with over 2.3 billion monthly active users. That …
Brand Competitors
The 12 Biggest Amazon Competitors
Amazon reached the trillion-dollar valuation just a month after Apple hit the trillion-dollar mark i…
Marketing Essentials
What Is A Webinar? – Features, Types, & Benefits
Holding and conducting seminars are some of the most taxing and time-consuming deals for individuals…
Startup Essentials
Accelerator vs. Incubator: A Comprehensive Comparison
The terms startup accelerator and startup incubator might seem like they have the same meaning: to h…
Business Models
How Does Shopify Work? | Shopify Business Model
A business can easily increase their reach by creating an ecommerce store that either reflects its p…
Sales Essentials
Price Lining: Definition, Strategy, & Examples
Most business’ product lineups usually consist of similar or related products. Take Coca-Cola for …
Sales Essentials
Price Skimming: Definition, Strategy, & Examples
Pricing strategies make or break businesses. A product’s pricing reflects what the company aims to…
Sales Essentials
Business to Consumer (B2C) | Definition, Types, & Examples
Knowing the target market is essential for any business to sell and succeed. While some businesses c…
Sales Essentials
B2B vs. B2C | Difference Between B2B & B2C
While there are many business models, Business to Business (B2B) and Business to Consumer (B2C) mode…
Sales Essentials
Business to Business (B2B) | Definition, Types, & Examples
While there are many types of businesses, the majority of the businesses out there depend on B2B sup…
Brand Failure
Does Myspace Still Exist? | Why Did Myspace Fail?
Before Facebook, there was Myspace.
The company launched six months prior to Facebook, Myspace gr…
Sales Essentials
Dynamic Pricing – Definition, Advantages, Disadvantages & Examples
Choosing the proper pricing strategy is one of the most important undertakings for any business beca…
Business Models
How Does IFTTT Work & Make Money | IFTTT Business Model
Unlike tangible items, software can only be used for what it is programmed to do. Unlike in the phys…
