Marketing Essentials

Ever since the term was coined by Philip Kotler and … Read more

Several internal and external factors affect a business’s marketing activities. … Read more

While the brain of a business is the finance department, … Read more

Market segmentation is one of the most efficient tools for … Read more

A goal without planning is just a dream. You need … Read more

Ever since the beginning, businesses focused on themselves more than … Read more

“The whole is more than the sum of its parts.” … Read more

Profit is an important aspect of any marketing strategy and … Read more