What Is Inbound Marketing? [The Ultimate Guide]
Whether you are a small or a large enterprise, your dream of taking your business to … Read more
Marketing Essentials
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
Product-Market Fit: What It Is & Why Is It Important?
You had an idea. You developed a product based on that idea. You succeeded in getting … Read more
What Is Buyer Persona? [Ultimate Guide]
Thrifty Tylor, Trendy Sally, and Discount Dolly are not just fancy names. They all represent different … Read more
Growth Hacking: An Actionable Guide
If you’re an entrepreneur, there must be a lot of days when you thought of how … Read more
What Is Business Strategy? – Components, Levels, & Examples
Different businesses have different goals and take different routes to fulfil those goals. These routes constitute … Read more
Emotional Marketing Explained: The Definitive Guide
Think of the last time you went to Starbucks. You likely ordered something off the menu … Read more
The Decoy Effect Explained
What if Feedough changed its business model into a subscription-based business model where you’re offered 3 … Read more
Product and Brand Positioning Map
A company’s position is the set of perceptions, impressions, ideas and feelings that consumers have for its … Read more
Competitive Strategies – Addressing Competition & Driving Growth
A typical market is occupied by multiple firms competing for the position of the market leader. … Read more
What Is BCG Matrix? – Examples & How-To Guide
For a company with a big portfolio, it’s important to assess its product lines regularly to … Read more