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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
    • Startup Resources
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Marketing Essentials

What Is Lifestyle Marketing? [Definitive Guide]

by Anuj Nawal
LIFESTYLE-MARKETING

For ages, marketing has been the most premium channel in … Read more

Categories Marketing Essentials

Barriers To Entry – Definition, Types, & Examples

by Aashish Pahwa
BARRIERS TO ENTRY

No matter how hard you try, some markets have become … Read more

Categories Marketing Essentials

What Is Consumer Behaviour? [Detailed Guide]

by Anuj Nawal
CONSUMER-BEHAVIOUR

Wouldn’t it be great if marketers know exactly what drives … Read more

Categories Marketing Essentials

Who are Opinion Leaders & Why Are They Important?

by Anuj Nawal
opinion leaders

With an insane number of varieties of products and services … Read more

Categories Marketing Essentials, Startup Essentials

Competitive Advantage – Definition, Types, & Examples

by Aashish Pahwa
competitive advantage

The smart pricing, differentiation, branding, marketing, asset, and targeting strategies … Read more

Categories Marketing Essentials

Product Differentiation – Definition, Types, Importance & Examples

by Aashish Pahwa
PRODUCT DIFFERENTIATION

The markets are noisier and more crowded than ever, and … Read more

Categories Marketing Essentials

What is Word Of Mouth Marketing? [Ultimate Guide]

by Deya Bhattacharya
word of mouth marketing

Before you start planning out your next major ad campaign, … Read more

Categories Guides, Marketing Essentials

What Exactly Is Viral Marketing?

by Aashish Pahwa
viral marketing

Who wouldn’t want his song to be the next Gangnam … Read more

Categories Marketing Essentials

The Math, Science, & Technology Behind Dynamic Pricing

by Anuj Nawal

Imagine this scenario: you want to buy a product from … Read more

Categories Guides, Marketing Essentials

What Is Price Anchoring & How It Works?

by Deya Bhattacharya
price anchoring

Apple aficionados will remember with a mixture of fondness and … Read more

Categories Guides, Marketing Essentials
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