Marketing Essentials

Let’s gather some data. Wear some comfortable clothes and go for research to your nearest supermarket … Read more

You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market … Read more

Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has … Read more

Several internal and external factors affect a business’s marketing activities. While some of the factors are … Read more

While the brain of a business is the finance department, body the product offered, the heart … Read more

Market segmentation is one of the most efficient tools for marketers to cater to their target … Read more

A goal without planning is just a dream. You need a ‘start to finish’ plan in … Read more

Ever since the beginning, businesses focused on themselves more than the customers. But the rules of … Read more