Competitive Advantage – Definition, Types, & Examples
The smart pricing, differentiation, branding, marketing, asset, and targeting strategies make some brands, products, and services … Read more
Marketing Essentials
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
Product Differentiation – Definition, Types, Importance & Examples
The markets are noisier and more crowded than ever, and customers are overwhelmed with too many … Read more
What is Word Of Mouth Marketing? [Ultimate Guide]
Before you start planning out your next major ad campaign, here’s something for you to think … Read more
What Exactly Is Viral Marketing?
Who wouldn’t want his song to be the next Gangnam Style? Who wouldn’t want his brand’s … Read more
The Math, Science, & Technology Behind Dynamic Pricing
Imagine this scenario: you want to buy a product from an e-commerce website, but after researching … Read more
The 10 Types Of Pricing Strategies
If choosing the right pricing strategy for your business seems like a completely daunting task, we’re … Read more
Cross-Selling – Definition, Importance, Examples, & Strategies
For the last 63 years, McDonald’s staff’s “Would you like fries with that?” has been adding millions … Read more
What Is Upselling? How To Upsell? [Detailed Guide]
Although it is true that there are as many sales strategies in the world as there … Read more
What Is Digital Marketing: A Beginner’s Guide
Digital marketing is a growth machine and anyone who gets his hand on it is a … Read more
What Is Advertising? – Examples, Objectives, & Importance
A 30-second spot, a catchy jingle, and a clever slogan. But there’s more to advertising. An … Read more