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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
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Marketing Essentials

RETAIL MARKETING

What Is Retail Marketing? – Functions, Importance, Strategies

by Aashish Pahwa

Let’s gather some data. Wear some comfortable clothes and go for research to your nearest supermarket … Read more

Categories Marketing Essentials
MOBILE MARKETING

What Is Mobile Marketing & Why Is It Important?

by Aashish Pahwa

You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market … Read more

Categories Marketing Essentials
customer relationship management

Customer Relationship Management: The Ultimate Guide To CRM

by Aashish Pahwa

Thanks to the ever-increasing competition, wooing customers is now a fact of marketer’s life. They make … Read more

Categories Management Essentials, Marketing Essentials

What Is Social Marketing?

by Aashish Pahwa

Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has … Read more

Categories Marketing Essentials
MARKETING ENVIRONMENT

Marketing Environment: Explanation, Components, & Importance

by Aashish Pahwa

Several internal and external factors affect a business’s marketing activities. While some of the factors are … Read more

Categories Marketing Essentials
importance of marketing

The Importance Of Marketing In Today’s World

by Aashish Pahwa

While the brain of a business is the finance department, body the product offered, the heart … Read more

Categories Marketing Essentials
MARKET SEGMENTATION

Market Segmentation – Definition, Bases, Types & Examples

by Arieez Dutta

Market segmentation is one of the most efficient tools for marketers to cater to their target … Read more

Categories Marketing Essentials
marketing funnel

What Is Marketing Funnel & How Does It Work?

by Aashish Pahwa

A goal without planning is just a dream. You need a ‘start to finish’ plan in … Read more

Categories Marketing Essentials
4C'S OF MARKETING MIX

Understanding The 4C’s Of Marketing Mix

by Aashish Pahwa

Ever since the beginning, businesses focused on themselves more than the customers. But the rules of … Read more

Categories Marketing Essentials
MARKETING RESEARCH PROCESS

The Marketing Research Process

by Arieez Dutta

Marketing plays an important role in the success of a business in any industry. It is … Read more

Categories Guides, Marketing Essentials
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