What Is Owned, Earned, And Paid Media? (And Their Difference)
Owned, earned and paid media are the three pillars of a cohesive marketing communication strategy. One … Read more
Marketing Essentials
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
What Is Public Relations? PR Functions, Types, & Examples
Public image makes up 63% of the value of most companies today. When there’s a mishap … Read more
Fear Of Missing Out (FOMO) In Marketing – Strategies & Examples
Did you check your phone before you started reading this article? Did you browse through your … Read more
What Is Buzz Marketing? – Strategies & Examples
“Did you hear about Bitcoin? It’s an insane investment! I invested $100 and earned more than … Read more
What Is Microtargeting?
What if I told you that you can target different customers and craft a personal campaign … Read more
Target Market – Definition, Examples, Strategies, & Analysis
The demand for your product depends on the needs, wants, and luxuries of your customers. These … Read more
What Is Retail Marketing? – Functions, Importance, Strategies
Let’s gather some data. Wear some comfortable clothes and go for research to your nearest supermarket … Read more
What Is Mobile Marketing & Why Is It Important?
You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market … Read more
What Is A 360° Marketing Campaign?
Switch on your television during a world cup and there are chances you can witness a … Read more
What Is Social Marketing?
Ever since the term was coined by Philip Kotler and Gerald Zaltman in 1971, there has … Read more