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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
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Marketing Essentials

The Marketing Research Process

by Arieez Dutta
MARKETING RESEARCH PROCESS

Marketing plays an important role in the success of a … Read more

Categories Guides, Marketing Essentials

Holistic Marketing – Meaning, Concepts, and Importance

by Aashish Pahwa
HOLISTIC MARKETING

“The whole is more than the sum of its parts.” … Read more

Categories Marketing Essentials

What Is Remarketing And How Does It Work?

by Aashish Pahwa
remarketing

Has it ever happened to you that after you’ve left … Read more

Categories Guides, Marketing Essentials

What Is Ambush Marketing? How Is It Used In Brand Wars?

by Aashish Pahwa
ambush marketing

Profit is an important aspect of any marketing strategy and … Read more

Categories Marketing Essentials

Different Types Of Advertising Mediums

by Aashish Pahwa
ADVERTISING MEDIUMS

Advertising is the action of calling public attention to something … Read more

Categories Marketing Essentials

ATL, BTL, & TTL Marketing – Definition, Examples, & Difference

by Aashish Pahwa
atl btl ttl marketing

Marketing activities (basically advertisements) today can be divided into three segments … Read more

Categories Marketing Essentials

Rifle Approach | What is Rifle Approach in Marketing?

by Aashish Pahwa
rifle approach

A rifle is used to hit a clearly defined target. … Read more

Categories Marketing Essentials

What is Shotgun Approach in Marketing?

by Aashish Pahwa
SHOTGUN APPROACH

A shotgun isn’t used to hit the eye of the … Read more

Categories Marketing Essentials

Cross Promotion: Definition, Benefits, Examples and Ideas.

by Aashish Pahwa
CROSS PROMOTION

People have witnessed cross promotion ever since they have learned … Read more

Categories Marketing Essentials

What Are Customer Touchpoints? Importance & Examples.

by Aashish Pahwa
customer touchpoint

A company interacts with customers on many levels and at … Read more

Categories Marketing Essentials
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