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Marketing Essentials

The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.

MARKETING ENVIRONMENT

Marketing Environment: Explanation, Components, & Importance

by Aashish Pahwa

Several internal and external factors affect a business’s marketing activities. While some of the factors are … Read more

Categories Marketing Essentials
importance of marketing

The Importance Of Marketing In Today’s World

by Aashish Pahwa

While the brain of a business is the finance department, body the product offered, the heart … Read more

Categories Marketing Essentials
MARKET SEGMENTATION

Market Segmentation – Definition, Bases, Types & Examples

by Arieez Dutta

Market segmentation is one of the most efficient tools for marketers to cater to their target … Read more

Categories Marketing Essentials
NETWORK EFFECT

What Is Network Effect? Why Is It Valuable?

by Arieez Dutta

Why do companies like Facebook, Whatsapp, Instagram, Snapchat, etc rule their respective niches without any fear of … Read more

Categories Marketing Essentials
marketing funnel

What Is Marketing Funnel & How Does It Work?

by Aashish Pahwa

A goal without planning is just a dream. You need a ‘start to finish’ plan in … Read more

Categories Marketing Essentials
4C'S OF MARKETING MIX

Understanding The 4C’s Of Marketing Mix

by Aashish Pahwa

Ever since the beginning, businesses focused on themselves more than the customers. But the rules of … Read more

Categories Marketing Essentials
MARKETING RESEARCH PROCESS

The Marketing Research Process

by Arieez Dutta

Marketing plays an important role in the success of a business in any industry. It is … Read more

Categories Marketing Essentials
HOLISTIC MARKETING

Holistic Marketing – Meaning, Concepts, and Importance

by Aashish Pahwa

“The whole is more than the sum of its parts.” — Aristotle A human will always … Read more

Categories Marketing Essentials
remarketing

What Is Remarketing And How Does It Work?

by Aashish Pahwa

Has it ever happened to you that after you’ve left a showroom (preferably an automobile showroom) … Read more

Categories Marketing Essentials
scarcity principle

Scarcity Principle in Marketing

by Aashish Pahwa

The economy runs on the principles of demand and supply. This condition has placed itself permanently … Read more

Categories Marketing Essentials
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