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  • Categories
    • Guides
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    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
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Marketing Essentials

What Is Network Marketing? MLM Explained With Examples.

by Aashish Pahwa
network marketing

[ilj_no_linking]Network marketing, also known as multi-level marketing, is a business … Read more

Categories Marketing Essentials

The New Product Development Process – 8 Steps Of NPD

by Aashish Pahwa
NEW PRODUCT DEVELOPMENT

There’s a lot that goes into a product before it … Read more

Categories Marketing Essentials

Product Life Cycle – 4 Stages of Product’s Life

by Aashish Pahwa
PRODUCT LIFE CYCLE

Products have similar lives to living beings. They are born … Read more

Categories Marketing Essentials

What Is Product Mix? Explanation With Examples

by Aashish Pahwa
product mix

A product is an item produced or procured by the … Read more

Categories Marketing Essentials

Service Marketing Mix – 7 Ps of Marketing Mix

by Aashish Pahwa
SERVICE Marketing mix 7 p's of marketing mix

Services are different from tangible goods. They are- Intangible (have … Read more

Categories Marketing Essentials

What is Marketing Mix? – The 4Ps & 7Ps Of Marketing Explained

by Aashish Pahwa
marketing mix 4 ps of marketing

The marketing mix theory, first coined by E. Jerome McCarthy … Read more

Categories Marketing Essentials

What is Marketing Myopia? Definition and Examples

by Aashish Pahwa
marketing myopia

Marketing Myopia, first expressed in an article by Theodore Levitt … Read more

Categories Marketing Essentials, Miscellaneous

Marketing Management Philosophies – 5 Marketing Concepts

by Aashish Pahwa
marketing concepts

Marketing concepts or marketing management philosophies are the philosophies used … Read more

Categories Marketing Essentials
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